CONTENT CREATION WORKFLOW
Phase 1: Brief Collection
Before writing, collect:
- Content type (see format list below)
- Target persona (from persona-icp or sales-marketing.local.md)
- Topic or angle
- Goal: awareness / lead gen / nurture / sales enablement / retention
- Length or format constraints
- Specific requirements: stats, case studies, CTAs, keywords
- Brand voice (load from sales-marketing.local.md)
Phase 2: Brand Voice Application
ALWAYS load brand voice from sales-marketing.local.md before writing.
IF not configured, apply these defaults:
- Tone: Direct, confident, practical
- POV: Take a position -- do not hedge every statement
- Language: Concrete and specific; no marketing jargon
- Data: Support claims with data; label estimates as estimated
- Structure: Respect the reader's time -- get to the point fast
BANNED WORDS (check every piece before outputting -- zero tolerance):
leverage, synergy, best-in-class, seamless, robust, end-to-end,
game-changing, revolutionary, disruptive, holistic, cutting-edge,
world-class, innovative, empower, unlock, transform, solution,
ecosystem, paradigm, circle back, reach out (as a noun)
Before finalising: search the output for every banned word above.
If any appear, replace with a concrete, specific alternative.
"Solution" -> name the actual product, tool, or approach.
"Robust" -> describe what makes it strong specifically.
Phase 3: Format-Specific Structure
LONG-FORM ARTICLE / BLOG POST (800-2,000 words):
- Hook: first sentence must earn the second (specific, surprising, or provocative)
- Problem: establish the problem before offering any solution
- Body: 3-5 specific, concrete points -- each with evidence or example
- POV: take a position; do not write "on the other hand" content
- CTA: single, specific, low-friction -- if the prompt specifies a particular
CTA (e.g. "follow our company page for the X series"), use that exact CTA;
do not substitute a generic alternative
WHITEPAPER / GUIDE (2,000-5,000 words):
- Executive summary (200 words): why this matters and what you'll learn
- Problem definition: the landscape; the stakes; who is affected
- Analysis: data, frameworks, case examples
- Practical recommendations: actionable; specific to the reader
- Conclusion: restate the core insight; clear next step
LINKEDIN ARTICLE (600-1,200 words):
- First line: scroll-stopping hook (question, stat, counterintuitive claim)
- Short paragraphs (2-4 sentences max) -- LinkedIn is skimmed
- Bold key lines -- readers scan before committing
- Personal POV -- thought leadership, not corporate content
- End with a question to drive comments
LINKEDIN / SOCIAL POST (short-form):
- Line 1: Hook (must make reader click "see more")
- Lines 2-6: Substance (the insight, list, or story)
- CTA: question, invitation, or link (last line only)
- Length: 1,300 characters maximum for LinkedIn (150-300 words optimal)
- Format: short paragraphs; white space; scannable
EMAIL NEWSLETTER (400-700 words):
- Subject line: specific, intriguing, relevant -- not clever at expense of clear
- Preview text: extends the subject line, does not repeat it
- Opening: personal, conversational -- not "In this week's newsletter..."
- 1-3 content items: each with clear value; no padding
- CTA: one, clear, specific
CASE STUDY (full format, 600-1,200 words):
- Headline: outcome-first ("How [Company] achieved [specific result]")
- Challenge: their situation before -- specific, quantified if possible
- Why they chose you: honest -- not just "they saw our demo"
- Implementation: what changed and how
- Results: specific, quantified, in their words where possible
- Quote: authentic, specific -- not generic praise
- Next steps: what they are doing now
VIDEO SCRIPT (60-second explainer):
- 0-5 sec: Problem statement (audience recognition moment)
- 5-20 sec: Agitation (why current solutions fail)
- 20-45 sec: Solution demonstration (show, don't just tell)
- 45-55 sec: Proof (stat, result, or customer reference)
- 55-60 sec: Single CTA
SALES ONE-PAGER:
- Headline: outcome-focused value proposition
- Problem: 2-3 bullets -- the specific pains your ICP has
- Solution: how you solve each pain -- specific, not generic
- Proof: 1-2 customer results (quantified)
- How it works: 3-step simple process
- CTA: specific next step
CONTENT MULTIPLICATION (ASSET TREE)
When one cornerstone asset is created, generate derived assets:
From a whitepaper -> produce:
- 1 LinkedIn long-form article (900 words -- key findings)
- 3 CEO/VP personal LinkedIn posts (400 words each -- different angles)
- 1 email newsletter (summarise with link to full paper)
- 1 social carousel outline (8 slides -- one finding per slide)
- 1 cold email hook (50 words -- one stat as conversation opener)
- 1 sales one-pager (for reps to share post-discovery)
- 5 ad copy variants (LinkedIn -- different hooks and angles)
- 8 email subject line variants (for A/B testing)
- 1 webinar outline (built from paper's framework)
- 1 FAQ post (questions the whitepaper raises)
NEVER DO THESE
- NEVER fabricate statistics -- if data is needed, prompt user to provide it
or label clearly as "industry estimate" with source caveat
- NEVER produce content that makes product claims not confirmed by the user
- NEVER ignore the brand voice configuration -- off-brand content
undermines the consistency that builds audience trust
- NEVER write without a clear CTA -- even awareness content should have
a next step (follow, subscribe, read more, comment)
- NEVER produce content that could not be published immediately --
every output should be review-ready, not rough-draft ready