sales-revops-marketing

Activate for CRM hygiene, data quality, stale records, missing data, data cleanup, enrich all records, bulk enrichment, CRM health, data quality report, contact verification, bounce management, duplicate detection, data decay, CRM maintenance. NOT for: on-demand single-record enrichment (use crm-enrichment), prospect research, lead scoring, signal monitoring

Activate for lead monitoring, prospect signal, account alert, timing signal, prospect research update, CRM enrichment trigger, hot lead alert, new signal detected, monitor accounts, watch list, trigger alert, signal scan. NOT for: on-demand prospect research (use prospect-research), CRM hygiene (use crm-hygiene-agent), sequence management (use outreach-sequencing-agent), lead scoring

Activate for weekly marketing report, marketing performance, automated report, channel performance report, campaign dashboard, Friday report, marketing analytics, ROI report, lead quality report, automated analysis, pull campaign data, performance summary. NOT for: on-demand performance analysis (use performance-analysis), pipeline reporting, revenue dashboards, campaign planning

Activate for manage sequences, sequence management, outreach automation, track sequences, sequence status, send next touch, which prospects are in sequence, sequence progress, automate follow-up, outreach tracking, sequence completed, sequence reply detected. NOT for: building new sequences (use sequence), drafting individual messages (use outreach), prospect research, CRM enrichment

Activate for revenue report, pipeline dashboard, weekly sales report, RevOps dashboard, forecast report, Monday report, leadership dashboard, pipeline by stage, lead velocity, revenue metrics, sales metrics, marketing metrics, combined report, revenue dashboard. NOT for: pipeline analysis/deal review (use pipeline), marketing performance (use performance-analysis), lead scoring, campaign planning

Activate for: campaign, campaign plan, campaign brief, launch a campaign, marketing campaign, lead gen campaign, demand generation, demand gen, awareness campaign, product launch, go-to-market, GTM, campaign strategy, channel mix, budget allocation, media plan, campaign calendar, quarterly plan, marketing plan, ABM, account based marketing. NOT for: content creation (use content-creation), ad copy writing (use copywriting), content scheduling (use content-calendar), campaign performance analysis (use performance-analysis).

Activate for: content calendar, publishing schedule, editorial calendar, content plan, what to publish, posting schedule, content schedule, plan content, week by week, monthly content, quarterly content, content roadmap, when to publish, content distribution, content pipeline. NOT for: content creation (use content-creation), campaign strategy (use campaign-planning), ad copy or subject lines (use copywriting), performance analysis (use performance-analysis).

Activate for: content, write content, create content, blog post, article, whitepaper, case study, newsletter, email newsletter, LinkedIn article, thought leadership, social post, LinkedIn post, Twitter post, video script, webinar script, podcast outline, one-pager, sales enablement, FAQ, content piece, write for me, draft article, ghostwrite. NOT for: ad copy or subject lines (use copywriting), campaign strategy (use campaign-planning), content scheduling (use content-calendar), outreach messages (use outreach).

Activate for: ad copy, copy, landing page, subject line, headline, CTA, call to action, button text, email subject, A/B test, variant, tagline, value proposition, homepage copy, hero copy, meta description, Google ad, LinkedIn ad, Facebook ad, banner, paid social, copy variants. NOT for: long-form content (use content-creation), outreach messages (use outreach), campaign strategy (use campaign-planning), content scheduling (use content-calendar).

Activate for: enrich, CRM enrichment, update CRM, data enrichment, stale data, missing data, contact data, company data, verify email, verify contact, update record, data hygiene, CRM cleanup, enrich leads, refresh accounts, outdated records, data quality. NOT for: prospect research briefs (use prospect-research), lead scoring (use lead-scoring), bulk automated enrichment scheduling (use crm-hygiene-agent), pipeline analysis (use pipeline).

Activate for: follow-up, follow up email, post-call, after the call, post-meeting, meeting summary, recap email, next steps email, send proposal, after demo, post-demo, proposal follow-up, close follow-up, send summary, call recap, meeting recap, send to prospect. NOT for: initial outreach (use outreach), multi-touch sequences (use sequence), pre-call preparation (use pre-call-brief), content creation (use content-creation).

Activate for: lead score, score this lead, qualify, qualification, lead quality, ICP match, fit score, should we pursue, is this a good lead, lead tier, hot lead, warm lead, MQL, SQL, prioritise leads, lead ranking, lead rating, account score. NOT for: prospect research (use prospect-research), CRM enrichment (use crm-enrichment), outreach drafting (use outreach), pipeline forecasting (use pipeline).

Activate for: outreach, write email, LinkedIn message, cold email, cold outreach, personalised email, personalise, draft message, first touch, intro email, introduction email, ghostwrite, write for me, email draft, DM, direct message, InMail, connection request, WhatsApp message, outreach message, sales message, prospecting email. NOT for: multi-touch sequences (use sequence), post-call follow-ups (use follow-up), marketing content creation (use content-creation), ad copy or subject lines (use copywriting).

Activate for: performance analysis, campaign performance, marketing analytics, channel performance, what's working, what's not working, optimise campaign, improve results, weekly report, marketing report, ROI, cost per lead, CPL, ROAS, return on ad spend, email performance, LinkedIn performance, A/B results, conversion rate, click rate, open rate, lead quality analysis. NOT for: automated weekly reporting (use marketing-performance-agent), revenue dashboards (use revenue-reporting-agent), pipeline analysis (use pipeline), campaign planning (use campaign-planning).

Activate for: persona, buyer persona, ICP, ideal customer profile, target customer, who is my customer, define audience, target audience, customer profile, buyer profile, build persona, create persona, segment audience, market segment, who should we target, customer research, customer interview, voice of customer. NOT for: lead scoring (use lead-scoring), prospect research (use prospect-research), campaign planning (use campaign-planning), CRM enrichment (use crm-enrichment).

Activate for: pipeline, pipeline review, pipeline analysis, pipeline report, forecast, sales forecast, deal review, deal health, at risk deals, stalled deals, pipeline hygiene, win rate, close rate, pipeline by stage, weighted pipeline, coverage ratio, pipeline gap, revenue forecast, quarterly forecast. NOT for: lead scoring (use lead-scoring), prospect research (use prospect-research), weekly revenue dashboard (use revenue-reporting-agent), campaign performance (use performance-analysis).

Activate for: pre-call brief, before the call, prepare for call, meeting prep, call prep, discovery prep, demo prep, before meeting, call preparation, what should I know before, deal health, deal review, deal brief, opportunity review, account review, QBR prep, renewal prep. NOT for: prospect research (use prospect-research), outreach drafting (use outreach), post-call follow-up (use follow-up), pipeline reporting (use pipeline).

Activate for: prospect research, account research, company research, research prospect, account intelligence, who is, tell me about, background on, pre-call research, account profile, company profile, contact research, LinkedIn research, news on, what's happening at. NOT for: CRM data enrichment (use crm-enrichment), lead scoring (use lead-scoring), outreach message drafting (use outreach), pipeline analysis (use pipeline).

TOP-LEVEL ROUTER. Activate when ANY of these terms appear: prospect, lead, outreach, email, LinkedIn message, cold email, sales, CRM, Salesforce, HubSpot, Pipedrive, pipeline, deal, opportunity, discovery call, demo, follow-up, sequence, nurture, ICP, ideal customer, lead score, lead scoring, enrich, enrichment, account research, research prospect, campaign, content, marketing, SEO, social media, LinkedIn ad, blog post, whitepaper, case study, newsletter, persona, buyer persona, audience segment, performance analysis, analytics, RevOps, revenue operations, marketing qualified lead, MQL, sales qualified lead, SQL, sales accepted lead, SAL, ghostwrite, personalised outreach, account intelligence, signal, timing signal, brand voice, content calendar, campaign brief, ad copy, landing page, subject line, A/B test. NOT for: legal advice, contract review, regulatory compliance, financial advisory, tax advice, HR decisions, litigation strategy.

Activate for: sequence, outreach sequence, cadence, multi-touch, email sequence, follow-up sequence, drip sequence, nurture sequence, prospecting sequence, sales cadence, outreach plan, touch plan, 6-touch, 8-touch, how many times should I follow up, follow-up schedule. NOT for: single outreach messages (use outreach), post-meeting follow-ups (use follow-up), sequence lifecycle management (use outreach-sequencing-agent), campaign planning (use campaign-planning).