Activate for: lead score, score this lead, qualify, qualification, lead quality, ICP match, fit score, should we pursue, is this a good lead, lead tier, hot lead, warm lead, MQL, SQL, prioritise leads, lead ranking, lead rating, account score. NOT for: prospect research (use prospect-research), CRM enrichment (use crm-enrichment), outreach drafting (use outreach), pipeline forecasting (use pipeline).
npx claudepluginhub panaversity/agentfactory-business-plugins --plugin sales-revops-marketingThis skill uses the workspace's default tool permissions.
Every lead is scored across three independent dimensions.
Create a comprehensive lead scoring model with separate Fit and Engagement scores using HubSpot's new Lead Scoring tool. Replaces the deprecated HubSpot Score property.
Qualify sales deals using MEDDIC, BANT, SPICED, or CHAMP frameworks with structured scoring and gap analysis. Use this skill whenever a rep needs to qualify a deal, assess deal health, decide whether to invest more time in an opportunity, says "should I pursue this deal", "qualify this opportunity", "MEDDIC score", "BANT check", or asks about deal qualification criteria. Also trigger when a manager reviews pipeline quality or when someone mentions deal scoring, opportunity assessment, or go/no-go decisions.
Designs revenue operations for lead lifecycle rules, scoring, routing, handoffs, and CRM process automation. Use for marketing, sales, customer success workflow alignment.
Share bugs, ideas, or general feedback.
Every lead is scored across three independent dimensions. Total score: 0-100.
How closely does the prospect match the configured ICP? Load scoring weights from sales-marketing.local.md.
Default weight allocation (customise in local config): Company size match: 0-8 points Revenue range match: 0-8 points Industry / vertical: 0-8 points Technology maturity: 0-8 points Geography / territory: 0-4 points Persona seniority: 0-4 points
Scoring: Exact match to ICP: Full points Within acceptable range: Half points Outside range: Zero points
What external signals suggest buying readiness RIGHT NOW? This dimension requires web research via search MCP.
Signal weights (customise in local config): Funding announcement (last 30 days): 15 points Major new contract win: 15 points New leadership in target role (<6 months): 12 points Rapid hiring in target department: 10 points Prospect posted about your problem area: 8 points Office / facility expansion: 8 points Regulatory change affecting their sector: 6 points Website visit (pricing/solution page): 6 points Job posting in target department: 4 points General growth signals: 3 points
MAXIMUM timing score: 40 (cap at 40 even if multiple signals stack)
What has the prospect done that signals active interest? Load from CRM / email platform / web analytics via MCP.
Pricing page visit (unprompted): 8 points Content download (gated asset): 8 points Email open + click: 6 points Webinar or event attendance: 6 points Social engagement with your content: 4 points Email open only (no click): 2 points Form submission (contact us / demo request): 20 points (auto HOT)
| Score | Tier | Label | Action | SLA |
|---|---|---|---|---|
| 80-100 | HOT | HOT -- Immediate | Personal outreach; priority queue | 24 hours |
| 60-79 | WARM | WARM -- MQL | Personalised sequence; follow-up | 5 days |
| 40-59 | CULT | CULTIVATE | Marketing nurture; quarterly | No SLA |
| 0-39 | NYT | NOT YET | Monitor; do not invest sales time | Monitor |
TOTAL SCORE: [X] / 100 -- [Tier label]
FIT SCORE: [X] / 40 [Criterion]: [+points] ([explanation])
TIMING SCORE: [X] / 40 [Signal]: [+points] ([source and date])
ENGAGEMENT SCORE: [X] / 20 [Action]: [+points] ([date])
SCORE RATIONALE: [2-3 sentences explaining why this score reflects this lead's actual buying readiness -- not just a summary of the numbers]
RECOMMENDED ACTION: Route to: [Rep name / tier / territory] Outreach: [Channel and timing] Frame: [Positioning recommendation] Goal: [First touch goal]
Run /score recalibration if:
Recalibration method: