Activate for: content calendar, publishing schedule, editorial calendar, content plan, what to publish, posting schedule, content schedule, plan content, week by week, monthly content, quarterly content, content roadmap, when to publish, content distribution, content pipeline. NOT for: content creation (use content-creation), campaign strategy (use campaign-planning), ad copy or subject lines (use copywriting), performance analysis (use performance-analysis).
npx claudepluginhub panaversity/agentfactory-business-plugins --plugin sales-revops-marketingThis skill uses the workspace's default tool permissions.
1. Campaign or period being planned (e.g. Q2 campaign / 12 weeks)
Generates structured content calendars for monthly/quarterly scheduling, platform assignments, content pillars, repurposing workflows, SEO keywords, and team assignments.
Builds a 12-week content calendar with editorial plan, publishing cadence, topic assignments, content mix, and distribution workflows based on team capacity and goals.
Generates structured content calendars for brands/products/creators with pillars, weekly tables of topics/formats/channels/hooks, high-priority flags, and repurposing maps. For editorial plans/social schedules.
Share bugs, ideas, or general feedback.
THE PILLAR-CLUSTER MODEL: Pillar content: 1 major asset per 4-6 weeks (whitepaper, guide, report) Cluster content: 4-8 derived pieces per pillar (posts, emails, snippets) All cluster content links back to the pillar. This multiplies reach from each research investment.
EVENT-DRIVEN CONTENT ARCHITECTURE: When a tentpole event is provided (conference, product launch, CEO keynote):
CHANNEL CADENCE (sustainable defaults): LinkedIn company page: 3x/week CEO/VP personal LinkedIn: 4-5x/week (ghostwritten) Email newsletter: 1-2x/month (do not email for the sake of it) Blog: 1-2x/week (SEO compound value) Webinar: 1x/month (mid-funnel; high intent) Paid social: Continuous (sync with organic calendar)
Produce as a table:
| Week | Date | Channel | Content Title / Description | Format | Persona | CTA | Status |
|---|---|---|---|---|---|---|---|
| 1 | [Date] | LinkedIn (company) | [Title] | [Format] | [Persona] | [CTA] | Draft |
| 1 | [Date] | [Title] | Newsletter | [Persona] | [CTA] | Draft | |
| 2 | [Date] | Blog | [Title] | Long-form | [Persona] | [CTA] | Brief |
Then produce for each week: KEY THEME: [The connecting thread across all content that week] PILLAR LINK: [Which cornerstone asset this week's content supports] PRODUCTION DEADLINE: [When content must be ready to publish on schedule] PERSONA SPLIT: [X% Persona A / Y% Persona B -- adjust per buyer influence] When planning for multiple personas, distribute content so each persona appears in at least 30% of pieces. Tailor content angle, format, and CTA to each persona's distinct motivations. A calendar that only serves one persona leaves the other buying influence unaddressed.
Sustainable weekly output by team size: 1 writer (full-time, no AI): 3-4 pieces/week (mix of short and long) 1 writer (full-time, AI-assisted): 6-9 pieces/week (2-3x multiplier) 1 writer (part-time, no AI): 1-2 pieces/week
Target the AI-assisted range when AI tooling is available. Editorial review: Allow 20% of creation time for review.
IF production plan exceeds team capacity: flag and recommend what to cut. Prioritise: pillar content > high-converting formats > new channels.