Skill

copywriting

Activate for: ad copy, copy, landing page, subject line, headline, CTA, call to action, button text, email subject, A/B test, variant, tagline, value proposition, homepage copy, hero copy, meta description, Google ad, LinkedIn ad, Facebook ad, banner, paid social, copy variants. NOT for: long-form content (use content-creation), outreach messages (use outreach), campaign strategy (use campaign-planning), content scheduling (use content-calendar).

npx claudepluginhub panaversity/agentfactory-business-plugins --plugin sales-revops-marketing

Tool Access

This skill uses the workspace's default tool permissions.

Preview

1. Copy type (see below)

Supporting Assets

evals/evals.json

SKILL.md

Similar Skills

copywriting

Generates conversion-focused marketing copy for landing pages, emails, product descriptions, social media using frameworks like PAS, AIDA, BAB with A/B variants.

5 tools

specialist-agent

brand-ad-copy

Generates platform-specific ad copy for Google Ads, Meta, X, LinkedIn, and email from brand voice and messaging. Produces A/B variants respecting character limits and conventions. Useful for marketing campaigns.

5 tools

brand-toolkit

copywriter-agent

Generates marketing copy, ad copy, product descriptions, sales content: headlines, body copy, CTAs via interactive brief and 4 specialized agents. Triggers on 'write copy', 'ad copy'.

4 files

skills

Stats

Parent Repo Stars15

Parent Repo Forks11

Last CommitMar 10, 2026

Actions

View Source View Plugin View on GitHub View README

Help us improve

Share bugs, ideas, or general feedback.

copywriting

COPYWRITING WORKFLOW

Phase 1: Brief Collection

Copy type (see below)
Product / offer being promoted
Target persona (load from sales-marketing.local.md)
Core message: the ONE thing the copy must communicate
CTA: what action should the reader take?
Constraints: character limits, format, platform specifications
Brand voice (load from sales-marketing.local.md)
Number of variants required (for A/B testing)

Phase 2: Copy Frameworks (select by format)

EMAIL SUBJECT LINES: Framework 1 -- Specificity: "[Specific outcome] for [Specific persona]" Framework 2 -- Curiosity: "[Unexpected claim or counterintuitive truth]" Framework 3 -- Relevance: "[Company/role] + [their current situation]" Framework 4 -- Urgency (use sparingly): "[Time-bound reason to act]" Framework 5 -- Question: "[Question your prospect is already asking]"

Character limit: 50 characters for mobile display Always produce: 8 variants minimum for A/B testing Always include: 2 variants from each framework (mix approaches)

AD COPY (LinkedIn): Headline: Max 150 characters | Pain or outcome focused | No jargon Body: Max 600 characters | Problem -> Solution -> Proof -> CTA CTA button: [Learn More / Download / Register / Get Started / Contact Us]

Thought Leader Ad (personal profile): Opens like a LinkedIn post -- not an ad. Conversational. First-person. 300-600 characters. Ends with subtle link or CTA in last line.

LANDING PAGE HERO COPY: H1: Outcome statement -- what the visitor gets/becomes Not "Welcome to [Company]" -- always outcome-first H2/subhead: Specific, supporting detail (who it's for, what it does) CTA button: [Specific action, not generic] Good: "Get my free assessment" / "Download the guide" Bad: "Submit" / "Click here" / "Learn more"

VALUE PROPOSITION (positioning statement): Format: "For [target persona] who [have this problem / want this outcome], [Your Company] is the [category] that [core differentiator] unlike [alternative], [your product] [key proof point]."

Phase 3: Copy Variant Generation

For A/B testing, always generate variants that test different ANGLES, not just different words for the same angle.

Test dimensions:

Pain vs. gain (lead with problem vs. lead with outcome)
Specific vs. broad (a named example vs. a general claim)
Rational vs. emotional (ROI vs. risk/fear vs. aspiration)
Short vs. long (within format constraints)
Question vs. statement

Copy Output Format

COPY VARIANTS -- [Type] | [Campaign / Context]

VARIANT A -- [Framework / Angle] [Copy text] Character count: [N]

VARIANT B -- [Framework / Angle] [Copy text] Character count: [N]

[... all variants ...]

TESTING RECOMMENDATION: Lead test: A vs. B (pain vs. gain angle) Expected winner: [A / B] based on [reasoning] Metric to measure: [Open rate / CTR / Conversion rate] Minimum sample: [N impressions / sends] before declaring winner

NEVER DO THESE

NEVER use banned jargon words (see global router: Law 5 list)
NEVER use "click here" as CTA button text -- always describe the action
NEVER produce only one variant -- A/B testing requires at least 2
NEVER exceed platform character limits -- always check before finalising
NEVER make a claim in copy that cannot be substantiated if challenged
NEVER generate copy without loading the brand voice first