Activate for: campaign, campaign plan, campaign brief, launch a campaign, marketing campaign, lead gen campaign, demand generation, demand gen, awareness campaign, product launch, go-to-market, GTM, campaign strategy, channel mix, budget allocation, media plan, campaign calendar, quarterly plan, marketing plan, ABM, account based marketing. NOT for: content creation (use content-creation), ad copy writing (use copywriting), content scheduling (use content-calendar), campaign performance analysis (use performance-analysis).
npx claudepluginhub panaversity/agentfactory-business-plugins --plugin sales-revops-marketingThis skill uses the workspace's default tool permissions.
Before planning, collect:
Generates campaign briefs with objectives, audience, messaging, channel strategy, week-by-week content calendar, and metrics for product launches, lead-gen, or awareness campaigns.
Generates multi-channel campaign plans covering objectives, audience segments, channel mix, budget allocation, phased timelines, and KPIs. Useful for digital marketing strategy and execution planning.
Plans and generates multi-channel campaign content including email sequences, LinkedIn posts, ads, social posts, blogs, and landing pages grounded in personas and playbooks. Auto-activates for 'create a campaign', 'multi-channel outreach', or demand gen.
Share bugs, ideas, or general feedback.
Before planning, collect:
Select the primary strategy based on goal and audience:
THOUGHT LEADERSHIP-LED (best for: complex B2B sales, long cycles, trust-based buying): Publish intelligence the target audience already wants. Content earns attention; sales converts it. Lead magnet: gated research report, framework, benchmark data.
DIRECT RESPONSE (best for: short cycles, clear pain, budget available): Paid channels driving to a specific offer with clear CTA. Lead magnet: free trial, demo, assessment, consultation.
ACCOUNT-BASED MARKETING / ABM (best for: enterprise deals, named accounts): Hyper-targeted campaigns at specific companies. Multi-channel, multi-contact, multi-touch. Content is account-specific; outreach is orchestrated.
PRODUCT-LED (best for: PLG motion, freemium, developer-focused): Free tier or trial as the primary acquisition mechanism. Marketing amplifies product virality.
Select channels based on where target personas actually spend professional time.
B2B PRIMARY CHANNELS: LinkedIn Sponsored Content: Brand + ICP-targeted awareness LinkedIn Thought Leader Ads: Personal brand amplification (3x CTR vs. company) LinkedIn InMail: High-intent, low-volume direct outreach Email nurture: Owned audience; highest ROI channel Content / SEO: Long-term inbound; compound returns Trade press (sponsored): Sector-specific reach; credibility Webinar / virtual event: Mid-funnel acceleration; intent signal Paid search (Google): Capture in-market intent Retargeting: Re-engage warm audience
CHANNEL PERFORMANCE RULES OF THUMB (B2B): LinkedIn CTR benchmark: 0.40% (Sponsored Content) LinkedIn Thought Leader CTR: 1.0-1.5% (3x company page) Email open rate benchmark: 28-35% (B2B list, good deliverability) Email click rate benchmark: 3.5-5% Webinar conversion to opp: 15-25% of attendees Content download to MQL: 10-20% of downloaders
STRATEGY: [Name and 2-sentence rationale]
AUDIENCE DEFINITION Primary: [Persona, firmographic, technographic] Secondary: [Secondary persona] Size: [Estimated addressable audience] Reach: [Target impressions / reach across channels]
CHANNEL MIX WITH BUDGET ALLOCATION
Purpose: [what this channel does in the campaign architecture] Format: [specific ad type, content type, or activity] Target: [specific metric for this channel] Rationale: [why this channel earns this allocation -- connect to what has worked / what has not worked from the brief inputs. Channels with historical evidence of ROI earn more budget. Channels that failed previously are excluded or minimized with explicit reference to why.]
LEAD MAGNET [What the target audience gets in exchange for their contact details] [Why they would want it -- specific value proposition] [Format and estimated production effort]
SALES-MARKETING INTEGRATION [How leads flow from marketing -> sales: enrichment timeline, scoring threshold for routing, sequence to be deployed, rep SLA for HOT leads]
CONTENT CALENDAR SUMMARY [High-level: what content is needed, when, and in what format] [See /calendar for week-by-week detail]
SUCCESS METRICS Primary KPI: [Metric] | Target: [X] Secondary KPIs: [Metric] | Target: [X] Cost targets: CPL: [X] | Cost per HOT lead: [X] | CAC: [X]
RISK AND CONTINGENCY Primary risk: [Most likely failure mode] Contingency: [What to do if primary risk materialises] Decision gate: If [metric] < [threshold] by Week [N] -> [action]