gtm-skills

GTM Skills

Go-to-market skills that turn Claude into a GTM specialist. 54 skills across SEO & AI search, content, outbound, sales, growth, analytics, strategy, ads, social, and CRM. Built for Claude Code, also compatible with Claude Cowork and any agent that supports the Agent Skills spec.

Why This Plugin

Most AI assistants give generic marketing advice. This plugin gives Claude the frameworks, workflows, and domain knowledge of an experienced GTM team — so it can write copy in your voice, audit your SEO like a consultant, plan launches like a PMM, and build outbound sequences like an SDR.

This repo is designed to become a working marketing-team workspace, not just a directory of prompts. The bootstrap skill interviews you once about your brand, audience, voice, channels, operating cadence, and success metrics, then generates a structured project folder that every skill reads before doing anything.

The result: Claude doesn't just know marketing — it knows your marketing, keeps context in durable files, routes new learnings to the right place, and helps a team manage strategy, content, campaigns, and assets from one workspace.

Installation

Claude Cowork

Install from the plugin marketplace at claude.com/plugins. Search for GTM Skills, click install, and the plugin is immediately available in your Cowork sessions.

Claude Code

# Add the marketplace
claude plugin marketplace add manojbajaj95/claude-gtm-plugin

# Install the plugin
claude plugin install gtm-skills@gtm-plugins

Skills CLI

Use npx skills to install skills directly into any project:

# Install all skills
npx skills add manojbajaj95/claude-gtm-plugin

# Install specific skills
npx skills add manojbajaj95/claude-gtm-plugin --skill seo-and-aeo-strategy

# List available skills
npx skills add manojbajaj95/claude-gtm-plugin --list

Clone and Load Locally

git clone https://github.com/manojbajaj95/claude-gtm-plugin.git

Then open Claude Code in the cloned directory — the plugin loads automatically.

Git Submodule

Add as a submodule for easy updates:

git submodule add https://github.com/manojbajaj95/claude-gtm-plugin.git .agents/claude-gtm-plugin

Getting Started

Bootstrap Your Project

Ask Claude to bootstrap your project. Claude runs an agency-style onboarding interview — asking about your brand, audience, voice, channels, team workflow, tools, and goals — then generates a structured project:

your-project/
├── CLAUDE.md                    # AI instructions: repo structure, naming, workflow, routing
├── PROGRESS.md                  # Session progress, blockers, next steps, future opportunities
├── about/
│   └── me.md                    # Personal voice, writing style, personality, biography
├── strategy/
│   └── brand.md                 # Brand positioning, messaging, audience, competitors, voice
├── content/
│   ├── ideas.md                 # Content idea backlog
│   ├── calendar.md              # Publishing schedule
│   ├── linkedin/
│   │   ├── drafts/              # Work-in-progress posts
│   │   └── published/           # Archive of published posts
│   ├── twitter/
│   │   ├── drafts/
│   │   └── published/
│   ├── reddit/
│   │   ├── drafts/
│   │   └── published/
│   ├── blog/
│   │   ├── drafts/
│   │   └── published/
│   └── email/
│       ├── drafts/
│       └── published/
└── assets/
    ├── logos/                    # Logo files
    └── brand/                   # Brand visual references

Path	What it captures
CLAUDE.md	AI instructions — repo structure, what to read first, naming conventions, content workflow
PROGRESS.md	Session progress — completed tasks, blocked tasks, next steps, future opportunities
about/me.md	Personal voice — your writing style, quirks, references, personality
strategy/brand.md	Brand identity — positioning, messaging, audience, competitors, voice guidelines
content/	Working content engine — ideas, calendar, drafts and published content per platform
assets/	Reusable visual assets — logos, brand files, visual references

Content files follow the naming convention YYYY-MM-DD_short-topic-slug.md. Drafts live in content/[platform]/drafts/ and move to published/ once live.

Once bootstrapped, every skill reads the relevant context before doing anything and updates PROGRESS.md each session. Claude works in your voice, for your brand, from day one. Ask Claude to bootstrap again to redo onboarding or refresh the workspace when positioning, channels, or team workflows change.

Using Skills

Skills activate automatically when Claude detects a matching task. Just describe what you need in natural language: