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Creates and optimizes paid advertising copy and campaign strategy across Google, Meta, LinkedIn, and TikTok. Includes platform specs, copywriting frameworks, and competitive analysis.
How this skill is triggered — by the user, by Claude, or both
Slash command
/gtm-skills:ad-campaign-managementThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
Read bootstrap context before asking questions: `strategy/brand.md` for brand, audience, offer, channels, tools, constraints, and metrics; `about/me.md` for personal voice; `content/ideas.md` and `content/calendar.md` for content planning. Use legacy product-marketing context files only as fallback. Save generated drafts to `content/<platform>/drafts/YYYY-MM-DD_short-topic-slug.md`, and route d...
Read bootstrap context before asking questions: strategy/brand.md for brand, audience, offer, channels, tools, constraints, and metrics; about/me.md for personal voice; content/ideas.md and content/calendar.md for content planning. Use legacy product-marketing context files only as fallback. Save generated drafts to content/<platform>/drafts/YYYY-MM-DD_short-topic-slug.md, and route durable learnings back to strategy/brand.md, about/me.md, or content/ideas.md.
This skill is self-contained for its frontmatter scope: use its local instructions, references, scripts, and assets as the playbook; ask only for missing task-specific inputs; hand off to adjacent skills instead of expanding scope; and return an actionable artifact, decision, plan, draft, or diagnostic.
End-to-end paid advertising: write ad copy, develop creative strategy, manage campaigns, and analyze competitor ads.
Use the Workspace Context above first; only ask for ad-platform inputs not covered there.
| Platform | Element | Limit |
|---|---|---|
| Google Ads (RSA) | Headline | 30 chars × 15 |
| Google Ads (RSA) | Description | 90 chars × 4 |
| Meta (FB/IG) | Primary text | 125 chars visible |
| Meta (FB/IG) | Headline | 40 chars |
| Intro text | 150 chars recommended | |
| Headline | 70 chars recommended | |
| TikTok | Ad text | 80 chars recommended |
| Twitter/X | Tweet | 280 chars |
For full format specs, see references/platform-specs.md.
AIDA — Attention → Interest → Desire → Action PAS — Problem → Agitate → Solution 4Ps — Promise → Picture → Proof → Push Before-After-Bridge — Current pain → Desired state → Your solution
Google: Include keywords; use numbers/stats; power words (Free, Proven, New) Meta: Hook in first 3 words; ask questions; social proof performs well; emojis B2C only LinkedIn: Professional but not boring; lead with value; stats resonate with B2B TikTok: Casual/authentic tone; hook in 1–2 seconds; strong CTA at end
Organize by angle with character counts:
## Angle: [Pain Point — Manual Reporting]
### Headlines (30 char max)
1. "Stop Building Reports by Hand" (29)
2. "Reports Done in 5 Min" (21)
### Descriptions (90 char max)
1. "Marketing teams save 10+ hours/week. Start free." (49)
Offer CSV format for 10+ variations:
headline_1,headline_2,description_1,platform
"Stop Manual Reporting","Automate in 5 Min","Save 10+ hrs/week. Start free.","google_ads"
Before writing copy, establish 3–5 distinct angles (different reasons someone clicks):
| Category | Example |
|---|---|
| Pain point | "Stop wasting time on X" |
| Outcome | "Achieve Y in Z days" |
| Social proof | "Join 10,000+ teams who..." |
| Curiosity | "The secret top companies use" |
| Comparison | "Unlike X, we do Y" |
| Identity | "Built for [specific role]" |
| Contrarian | "Why [common practice] doesn't work" |
Vary: word choice, specificity (numbers vs. general), tone (direct/question/command), structure (short punch vs. full benefit).
## Iteration Log
- Round: [N] | Date: [date]
- Top performers: [list with metrics]
- Winning patterns: [summary]
- New angles tested: [list]
- Angles retired: [list]
For image and video creative, use AI tools. See references/generative-tools.md for:
Recommended workflow: Generate hero creative with AI → build Remotion templates from winners → batch-produce variations at scale.
| Type | Metrics |
|---|---|
| Cost | CPM, CPC, CPL, CPA/CAC |
| Performance | CTR, CVR, ROAS, LTV:CAC |
Google Ads: Account → Campaign (budget, geo) → Ad Group (keyword theme) → Keywords + Ads
Meta Ads: Campaign (objective) → Ad Set (audience, placement, budget) → Ads (creative, copy)
Bidding strategies:
Meta:
LinkedIn:
Daily: Budget pacing, cost metrics, major anomalies Weekly: CTR/CVR trends, top/bottom performers, search term review (Google) Monthly: Overall ROAS/ROI, audience performance, creative fatigue, strategic adjustments
Use ad libraries (Facebook Ad Library, LinkedIn Ad Library) to extract and analyze competitor ads.
Extract all current ads from [Competitor] on Facebook Ad Library
Scrape ads from [Company A], [Company B], [Company C] — compare approaches
Get LinkedIn ads from [Competitor] — analyze their B2B positioning
For each competitor, deliver:
# [Competitor] Ad Analysis
## Overview
- Total ads: [N] active | Primary themes: [breakdown]
- Ad formats: [static/video split] | CTA patterns: [list]
## Key Problems They're Highlighting
1. [Pain point] ([N] ads) — Copy: "..." — Why it works: [reason]
## Successful Creative Patterns
- Pattern 1: [description + frequency]
- Pattern 2: [description + frequency]
## Best Headlines
1. "[headline]" → [why it works]
## Recommendations for Your Ads
1. [Actionable insight based on their patterns]
Ad Campaign Planning: Extract competitor ads → identify patterns → note messaging gaps → draft test variations
Positioning Research: Analyze 5 competitors → map their positioning → find underserved angles → develop differentiated messaging
Trend Tracking: Compare competitor ads across quarters to spot messaging evolution
✓ Use for research and inspiration only ✓ Adapt patterns — don't copy ads directly ✓ Respect intellectual property ✗ Don't plagiarize copy or steal designs
npx claudepluginhub manojbajaj95/claude-gtm-plugin --plugin gtm-skillsPlans, creates, and optimizes paid ad campaigns across Google, Meta, LinkedIn, Twitter/X, and TikTok. Handles campaign structure, audience targeting, bidding, and PPC strategy.
Provides guidance on paid advertising campaigns across Google Ads, Meta, LinkedIn, Twitter/X, and TikTok. Covers campaign strategy, audience targeting, bidding, and optimization.
Assists with paid advertising campaigns on Google Ads, Meta, LinkedIn, and Twitter/X, including strategy, audience targeting, bidding, and optimization.