From gtm-skills
Provides growth strategy expertise with SEO/SMO/CRO implementation, growth loops (Balfour/Reforge), network effects (Chen), for designing loops, acquisition channels, and product-led scaling.
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Comprehensive growth strategy combining technical SEO/SMO/CRO implementation with strategic growth frameworks.
Provides growth strategy expertise combining Andrew Chen, Brian Balfour, and Casey Winters frameworks for acquisition, retention, PLG, viral growth, network effects, and experimentation.
Builds data-driven growth strategies using AARRR pirate metrics, North Star Metric, growth loops, benchmarks, and experimentation methodologies.
Designs viral loops, referral systems, growth mechanics, launch playbooks, and analyzes growth metrics for product-led growth strategies.
Share bugs, ideas, or general feedback.
Comprehensive growth strategy combining technical SEO/SMO/CRO implementation with strategic growth frameworks.
| Situation | Use This Skill For |
|---|---|
| SEO/SMO/CRO implementation | Technical Optimization |
| Building growth engines | Growth Loops Framework |
| Strategic growth planning | Strategy & Frameworks |
| Distribution strategy | Channel & Platform Strategy |
| Network effects | Product-Led Growth |
Growth is the systematic application of product, engineering, and data to create compounding user acquisition, activation, and retention. It's a mindset, not a department.
Funnels: Linear. Pour effort in, get results out, start over. Loops: Each cycle generates fuel for the next cycle.
The key shift: Move from "How do we get more users?" to "How does each user we acquire generate more users?"
| Loop Type | Description |
|---|---|
| Content Loops | Users create content → attracts more users → more content |
| Viral Loops | Users invite others → exponential spread |
| Sales Loops | Customers generate revenue → fund more acquisition |
| Pattern | Insight |
|---|---|
| Funnels vs Loops | Funnels are linear; loops compound |
| Paid ≠ Loop | Paid acquisition doesn't compound — it's buying users |
| Founder-Led First | Can't outsource finding growth model |
| Product Must Own Growth | Can't be marketing-only function |
| One Primary Loop | Others supplement but won't save you |
| Earned Over Paid | Invest 80%+ in earned/owned channels |
New platforms open, then close. Time your bets correctly:
Page-Level
<title> — unique, 50-60 chars, primary keyword<meta name="description"> — 150-160 chars<link rel="canonical"> — self-referencing<h1> with primary keywordalt text on all imagesSite-Level
robots.txt not blocking important resourcessitemap.xml up to date<meta property="og:type" content="website">
<meta property="og:title" content="Page Title">
<meta property="og:description" content="Description">
<meta property="og:image" content="https://example.com/og-image.png">
<meta property="twitter:card" content="summary_large_image">
| Pillar | Goal | Key Metrics |
|---|---|---|
| SEO | Be found | Organic traffic, rankings |
| SMO | Be shared | Social CTR, shares |
| CRO | Convert | Signup rate, completion |
LTV = (Average Revenue Per Customer × Average Customer Lifespan) - CAC
| Metric | Definition |
|---|---|
| Acquisition | Users come from |
| Activation | First meaningful use |
| Retention | Users come back |
| Referral | Users invite others |
| Revenue | Users pay |
| Type | Description |
|---|---|
| Direct | More users → more value (social networks) |
| Indirect | More users → more options → more value (marketplaces) |
| Two-sided | Supply and demand sides benefit (platforms) |
| Data | More data → better product → more users |
| Metric | Target |
|---|---|
| Activation rate | > 40% |
| Time to value | < 5 minutes |
| Weekly active ratio | > 20% |
| Expansion revenue | > 20% of total |
| Factor | Score (1-10) |
|---|---|
| Impact | Could this double growth? |
| Confidence | How sure will this work? |
| Ease | How easy to implement? |
| Stage | Growth Focus |
|---|---|
| Pre-PMF | Founder-led, iterate on product |
| Finding PMF | First 100 customers, understand channels |
| Validated PMF | First growth hire, build experiments |
| Scaling | Full growth team, channel expansion |