From forwward-teams
Designs viral loops, referral systems, growth mechanics, launch playbooks, and analyzes growth metrics for product-led growth strategies.
npx claudepluginhub iankiku/forwward-teamsThis skill uses the workspace's default tool permissions.
Build products that spread themselves through authentic resonance, not gimmicks.
Engineers growth loops for referral programs, viral loops, product-led growth strategies, retention campaigns, activation flows, and experiments. Applies brand context for compliant marketing outputs.
Identifies growth loops for sustainable traction by evaluating viral, usage, collaboration, user-generated, and referral types. Use for product-led growth design, competitor analysis, or reducing paid acquisition.
Analyzes products for viral, content, network, and paid growth loops using Elena Verna's framework. Identifies opportunities, designs loops, optimizes velocity, and maps mechanics.
Share bugs, ideas, or general feedback.
Build products that spread themselves through authentic resonance, not gimmicks.
Product has network effects?
├─ Yes → Design embedded viral loop
│ ├─ Multi-party workflow? → Embedded loop (Calendly model)
│ ├─ Creates shareable output? → UGC loop (Canva model)
│ └─ Has visible usage? → Casual contact loop (Slack model)
└─ No → Evaluate referral program
├─ High LTV? → Two-sided incentive
├─ Community-driven? → Status/recognition rewards
└─ Transactional? → Reconsider if viral is right channel
K factor = users sharing × invites per share × conversion rate
| Loop Type | Typical K | Example |
|---|---|---|
| Embedded | 0.5–2.0 | Calendly, DocuSign |
| UGC | 0.3–1.0 | Canva, Loom |
| Community | 0.2–0.5 | Discord, Notion |
K > 1.0 = viral growth. K > 0.3 = meaningful organic boost.