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From bette-think
Analyzes products for viral, content, network, and paid growth loops using Elena Verna's framework. Identifies opportunities, designs loops, optimizes velocity, and maps mechanics.
How this skill is triggered — by the user, by Claude, or both
Slash command
/bette-think:growth-loopsThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
**If you're buying all your growth, you're doing it wrong.**
If you're buying all your growth, you're doing it wrong.
Most PMs think about growth as a funnel: spend money → acquire users → hope they stick. That's expensive and doesn't compound.
Growth loops are different: users create value → that value attracts more users → they create more value. It compounds.
Philosophy: "Growth isn't a funnel that leaks. It's a loop that compounds." - Elena Verna
When this skill is invoked, start with:
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GROWTH LOOPS ANALYSIS
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Growth that compounds beats growth you pay for every time.
What do you want to do?
1. Identify loop opportunities
→ Analyze your product for potential loops
2. Design a specific loop
→ Deep dive on viral, content, or network loop
3. Optimize loop velocity
→ Make existing loops cycle faster
4. Map current growth mechanics
→ Understand what's driving growth today
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Identifies if your product has (or could have) compounding growth:
Then tells you which loop fits your product and how to build it.
/growth-loops [product/feature]
Examples:
/growth-loops - Analyze current product for loop opportunities/growth-loops "referral program" - Design loop for specific feature/growth-loops --map - Map existing user flows to loop types/growth-loops --velocity - Focus on loop speed optimizationUnderstands your product:
Identifies loop opportunities across 4 types:
Maps the loop structure:
Analyzes loop velocity:
Returns growth loop design with implementation suggestions
Users invite users directly.
Examples:
When it fits:
Velocity: Fast (hours to days)
User-generated content attracts organic traffic.
Examples:
When it fits:
Velocity: Slow (weeks to months)
More users = more value for everyone.
Examples:
When it fits:
Velocity: Medium (weeks)
Revenue funds acquisition.
Examples:
When it fits:
Velocity: Medium to slow (30+ days)
/growth-loops --velocity
Focuses on how fast loops cycle:
Why velocity matters:
Example:
Optimization strategies:
/growth-loops
Identify which loops your product should build
/growth-loops "referral program"
Validate growth impact before building
/growth-loops --map
Map all existing user flows to loop types, find gaps
/growth-loops --velocity
Speed up existing loops for more compounding
Full frameworks:
frameworks/growth/growth-loops.md - Elena Verna's complete frameworkframeworks/growth/four-fits.md - Brian Balfour's validation (complements loops)frameworks/growth/product-led-sales.md - Elena Verna on PLG + loopsRelated commands:
/four-fits - Validate product-channel fit for viral loops/lno-prioritize - Leverage tasks often = building loops/now-next-later - Roadmap loop implementationsFramework: Growth Loops (Elena Verna) Best for: Designing sustainable, compounding growth Key insight: "Growth isn't a funnel that leaks. It's a loop that compounds." Remember: Retention is the foundation. Without retention, loops won't compound. Fix retention first.
npx claudepluginhub breethomas/bette-think --plugin bette-thinkIdentifies growth loops for sustainable traction by evaluating viral, usage, collaboration, user-generated, and referral types. Use for product-led growth design, competitor analysis, or reducing paid acquisition.
Maps self-reinforcing growth loops (viral, content, paid, usage) in products, measures cycle time and throughput, identifies broken loops for compounding growth strategies.
Use this skill when the user asks about "growth loops", "viral loops", "product-led growth", "PLG", "how does our product grow itself", "referral mechanics", "word of mouth", "how to build growth into the product", "organic growth", or wants to identify and design the mechanisms through which the product acquires more users through its own usage.