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By phuryn
Plan product launches by generating GTM strategies that identify beachhead segments, ideal customer profiles, growth loops, optimal motions across inbound/outbound/PLG, phased timelines with metrics, and sales-ready competitive battlecards using web research.
npx claudepluginhub phuryn/pm-skills --plugin pm-go-to-marketCreate a sales-ready competitive battlecard — positioning, feature comparison, objection handling, and win strategies
Design sustainable growth mechanisms — growth loops and GTM motions for product-led and sales-led strategies
Create a full go-to-market strategy — beachhead segment, ICP, messaging, channels, and launch plan
Identify the first beachhead market segment for a product launch. Evaluates segments against burning pain, willingness to pay, winnable market share, and referral potential. Use when choosing a first market, targeting an initial customer segment, or planning market entry strategy.
Create sales-ready competitive battlecards comparing your product against a specific competitor — positioning, feature comparison, objection handling, and win/loss patterns. Use when preparing sales teams, creating competitive materials, or responding to 'why not competitor X?'
Identify growth loops (flywheels) for sustainable traction. Evaluates 5 loop types: Viral, Usage, Collaboration, User-Generated, and Referral. Use when designing growth mechanisms, building product-led traction, or understanding how growth loops work.
Identify the best GTM motions and tools across 7 motion types: Inbound, Outbound, Paid Digital, Community, Partners, ABM, and PLG. Use when selecting marketing channels, choosing between inbound and outbound strategy, or planning cross-channel campaigns.
Create a go-to-market strategy covering marketing channels, messaging, success metrics, and launch timeline. Use when planning a product launch, creating a GTM plan from scratch, or defining a launch strategy for a new market.
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제품 관리자를 위한 시장 출시(GTM) 스킬: GTM 전략, 성장 루프, GTM 모션, 교두보 세그먼트, 이상적인 고객 프로필.
Marketing & GTM skills: Go-To-Market Planner, Content Calendar, Competitor Teardown, Email Campaign. Build positioning statements, messaging pillars, feature lists, use cases, and launch campaigns.
Launch planning, go-to-market strategy, and rollout execution.
11 go-to-market skills for AI and technical founders — positioning, pricing, partnerships, enterprise sales, PLG, AI GTM, and board communication. Built from 15 years operating at companies from Seed through IPO.
Product discovery skills for PMs: ideation, experiments, assumption testing, feature prioritization, and customer interview synthesis.
产品营销与增长技能包:营销创意、价值主张陈述、北极星指标、产品命名与市场定位。
Product strategy skills for PMs: vision, strategy canvas, value propositions, lean canvas, business model canvas, SWOT, PESTLE, Ansoff Matrix, Porter's Five Forces, and monetization.
Execution and product management skills: PRDs, OKRs, roadmaps, sprints, pre-mortems, stakeholder maps, user stories, prioritization frameworks, and more.
Product discovery skills for PMs: ideation, experiments, assumption testing, feature prioritization, and customer interview synthesis.
Product marketing and growth skills: marketing ideas, value proposition statements, North Star metrics, product naming, and positioning.
Data analytics skills for PMs: SQL query generation and cohort analysis. Analyze user data, generate queries, and identify retention patterns.
65 PM skills and 36 chained workflows across 8 plugins. Claude Code, Cowork, and more. From discovery to strategy, execution, launch, and growth.

Designed for Claude Code and Cowork. Skills compatible with other AI assistants.
New idea? → /discover
Need strategic clarity? → /strategy
Writing a PRD? → /write-prd
Planning a launch? → /plan-launch
Defining metrics? → /north-star
If this project helps you, ⭐ the repo.
Generic AI gives you text. PM Skills Marketplace gives you structure.
Each skill encodes a proven PM framework — discovery, assumption mapping, prioritization, strategy — and walks you through it step by step. You get the rigor of Teresa Torres, Marty Cagan, and Alberto Savoia built into your daily workflow, not sitting on a bookshelf.
The result: better product decisions, not just faster documents.
Skills are the building blocks of the marketplace. Each skill gives Claude domain knowledge, analytical frameworks, or a guided workflow for a specific PM task. Some skills also work as reusable foundations that multiple commands share.
Skills are loaded automatically when relevant to the conversation — no explicit invocation needed. If needed (e.g., prioritizing skills over general knowledge), you can force loading skills with /plugin-name:skill-name or /skill-name (Claude will add the prefix).
Commands are user-triggered workflows invoked with /command-name. They chain one or more skills into an end-to-end process. For example, /discover chains four skills together: brainstorm-ideas → identify-assumptions → prioritize-assumptions → brainstorm-experiments.
Plugins group related skills and commands into installable packages. Each plugin covers a PM domain — discovery, strategy, execution, and so on. Installing the marketplace gives you all 8 plugins at once.

Commands use skills. Some skills serve multiple commands. Some skills (like prioritization-frameworks or opportunity-solution-tree) are standalone references that Claude draws on whenever relevant — no command needed.
Commands are designed to flow into each other, matching the PM workflow. After any command completes, it suggests relevant next commands — just follow the prompts.
phuryn/pm-skillsAll 8 plugins install automatically. You get both commands (/discover, /strategy, etc.) and skills.

# Step 1: Add the marketplace
claude plugin marketplace add phuryn/pm-skills
# Step 2: Install individual plugins
claude plugin install pm-toolkit@pm-skills
claude plugin install pm-product-strategy@pm-skills
claude plugin install pm-product-discovery@pm-skills
claude plugin install pm-market-research@pm-skills
claude plugin install pm-data-analytics@pm-skills
claude plugin install pm-marketing-growth@pm-skills
claude plugin install pm-go-to-market@pm-skills
claude plugin install pm-execution@pm-skills
The skills/*/SKILL.md files follow the universal skill format and work with any tool that reads it. Commands (/slash-commands) are Claude-specific.
| Tool | How to use | What works |
|---|---|---|
| Gemini CLI | Copy skill folders to .gemini/skills/ | Skills only |
| OpenCode | Copy skill folders to .opencode/skills/ | Skills only |
| Cursor | Copy skill folders to .cursor/skills/ | Skills only |
| Codex CLI | Copy skill folders to .codex/skills/ | Skills only |
| Kiro | Copy skill folders to .kiro/skills/ | Skills only |
# Example: copy all skills for OpenCode (project-level)
for plugin in pm-*/; do
mkdir -p .opencode/skills/
cp -r "$plugin/skills/"* .opencode/skills/ 2>/dev/null
done
# Example: copy all skills for Gemini CLI (global)
for plugin in pm-*/; do
cp -r "$plugin/skills/"* ~/.gemini/skills/ 2>/dev/null
done
Skills (13):