launch

Product vision, strategy, positioning, and go-to-market planning.

Go-to-market skills for PMs: GTM strategy, growth loops, GTM motions, beachhead segments, and ideal customer profiles.

Launch skills — plan, message, and execute product launches at any scale, from major products to incremental improvements.

MUST use when user wants to plan or strategize a product/feature. 22 PM frameworks, 6 modes, multi-language, from idea to dev handoff

Product marketer — positioning, messaging, value proposition, GTM strategy, and launch copy

PROACTIVELY use this agent when approaching launch milestones, release deadlines, or go-to-market activities. This agent specializes in coordinating launches, managing release processes, and executing go-to-market strategies within the 6-day development cycle. Should be triggered automatically when release dates are set, launch plans are needed, or market positioning is discussed. Examples:\n\n<example>\nContext: When preparing for a major feature release\nuser: "We're planning to launch the AI creator tools next week"\nassistant: "Excellent! A major feature launch requires careful coordination. Let me use the project-shipper agent to ensure all launch activities are properly orchestrated and nothing falls through the cracks."\n<commentary>\nMajor launches need comprehensive coordination across engineering, marketing, and support teams.\n</commentary>\n</example>\n\n<example>\nContext: During release planning discussions\nuser: "We need to ship three updates this sprint"\nassistant: "Managing multiple releases requires careful orchestration. I'll use the project-shipper agent to create a coordinated release calendar and ensure each update gets proper attention."\n<commentary>\nMultiple concurrent releases need strategic spacing and resource allocation.\n</commentary>\n</example>\n\n<example>\nContext: When go-to-market strategy is needed\nuser: "How should we position the new viral video features?"\nassistant: "Positioning is crucial for feature adoption. Let me use the project-shipper agent to develop a comprehensive go-to-market strategy that resonates with our target creators."\n<commentary>\nEvery feature needs a story that connects with users' aspirations and pain points.\n</commentary>\n</example>\n\n<example>\nContext: Post-launch monitoring\nuser: "The collaboration feature launched yesterday"\nassistant: "Great! The critical first 48 hours determine success. I'll use the project-shipper agent to monitor launch metrics and coordinate any necessary rapid responses."\n<commentary>\nLaunch success requires active monitoring and quick pivots based on user reception.\n</commentary>\n</example>