growth-skills

Decompose a top-line metric into a quantified metric tree with mathematical relationships, size each node, and identify where the real leverage is. Use when a PM needs to understand what drives a metric, where to focus, or where NOT to focus.

Design a product-led growth strategy for your product — classify your PLG motion, define activation and monetization architecture, choose distribution channels, plan the PLG-to-sales bridge, and build defensibility. Incorporates AI-era shifts in distribution, pricing, and user expectations. Use when building or overhauling a growth strategy.

Diagnose where users come from, measure channel efficiency, identify organic vs. paid mix health, calculate CAC by segment, and find the highest-leverage acquisition channels. Use when a PM needs to understand acquisition economics, optimize channel mix, or figure out why growth is stalling at the top of the funnel.

Diagnose where new users fail to activate, identify the aha moment, measure time-to-value, and build a sized plan to move activation rate. Use when a PM needs to understand why signups don't convert to active users, find the aha moment, reduce time-to-value, or improve onboarding.

Diagnose revenue leaks, analyze willingness-to-pay, evaluate packaging and pricing, and identify expansion revenue opportunities. Use when a PM needs to improve conversion to paid, optimize pricing, reduce revenue churn, or find upsell and expansion opportunities.

Diagnose where and why users churn, identify natural usage frequency, build cohort retention curves, and find the behaviors that drive long-term retention. Use when a PM needs to understand churn, improve retention curves, or identify what makes users stick.

Identify, map, and measure the self-reinforcing growth loops in your product — viral, content, paid, and usage loops. Understand cycle time, throughput, and where loops are broken. Use when a PM needs to move beyond linear funnel thinking and understand the compounding systems that drive sustainable growth.

Define a North Star Metric and its input metrics. Classify the game your product plays, evaluate candidates against quality criteria, and build a connected metric system. Use when choosing a North Star, evaluating an existing one, or setting up a metrics framework.