launch-skills

Write technical launch blog posts optimized for both traditional SEO and AI engine citation (AEO). Use this skill whenever someone asks to write a launch announcement blog post, a technical blog post for a product release, a changelog-style post, or any written content tied to a product launch that lives on a blog or docs site. Also trigger for "write the blog post for this launch," "draft the announcement," "I need a technical write-up for this feature," or any request to create long-form launch content. Covers post structure, technical writing, benchmarks, tutorials, SEO, and answer engine optimization (AEO/GEO).

Plan and execute multi-channel distribution for product launches across X/Twitter, Reddit, LinkedIn, Hacker News, and other platforms. Use this skill whenever someone asks to create a distribution plan, figure out where to post a launch, build a press list, set up internal amplification, or coordinate multi-channel promotion. Also trigger for "where should we post this," "how do we get the word out," or any request about promoting or distributing a product announcement. Covers channel strategy (with deep playbooks for Twitter, Reddit, and LinkedIn), post-launch retro, and building a repeatable distribution engine.

Write launch announcement emails and changelog digests for product releases. Use this skill whenever someone asks to write a launch email, draft an announcement email, create a product update email, write a changelog digest, or compose an email to accompany a product launch. Also trigger for "write the email for this launch," "draft the announcement email," "help me email our users about this," or any request to craft email copy tied to a product ship. Covers subject lines, announcement structure, segment-specific emails, changelog digests, and timing relative to social.

Design and build launch landing pages that convert visitors into users. Use this skill whenever someone asks to create a landing page for a product launch, build a feature page, design a signup page, or structure a product marketing page. Also trigger for "make a page for this launch," "I need a landing page," "help me design the product page," or any request to create a web page tied to a product release or feature announcement. Covers page structure, hero design, SEO integration, developer-first patterns, urgency mechanics, waitlist flows, and conversion optimization.

Set up measurement and tracking for product launches, run post-launch retros with data, and build a launch analytics system. Use this skill whenever someone asks to track a launch, set up UTM parameters, measure launch performance, run a launch retro, analyze launch results, or build a dashboard for a product release. Also trigger for "how do we know if the launch worked," "what should we track for this launch," "set up UTMs for the announcement," or any request about measuring or evaluating a product launch. Covers pre-launch tracking setup, UTM conventions, per-tier KPIs, benchmark expectations, and retro frameworks.