taketomarket
Marketing OS for developerneurs and solopreneurs. Built for engineers shipping products with zero marketing experience required.
taketomarket is a Claude Code / Codex skill set that brings spec-driven development to marketing. Every campaign, asset, and channel is a spec-driven unit with a verifiable outcome metric and a positioning-invariant quality gate wall.
Core invariant: Every marketing asset ships with a verifiable outcome metric and passes through a positioning-invariant quality gate wall — no asset ships without both, ever.
Who this is for
- Developerneurs — engineers building and shipping their own products.
- Solopreneurs with engineering backgrounds — founders who code their MVP themselves.
- Indie hackers — anyone shipping a product who has zero or near-zero marketing/growth experience.
If you can write code but have never built a landing page, written a positioning statement, or thought about ICPs — taketomarket gives you the operating system. The AI does the marketing work; you stay in control of the decisions.
Who this is NOT for
- Full-time marketers who already have a stack — taketomarket overlaps with what you already do.
- Agencies serving multiple clients — built for one product per workspace.
- Anyone wanting a one-click blog generator — taketomarket is opinionated, slower, and quality-gated by design.
What it is / What it isn't
IS: A marketing OS that treats every campaign, asset, and channel as a spec-driven unit with a verifiable outcome, a positioning invariant, and a quality gate wall. Persistent state. Compound learnings. Nine-phase lifecycle enforcement.
IS NOT: A content generator, one-click blog writer, or social media scheduler. Not a replacement for marketers — it is the operating system a marketer uses to ship more, drift less, and compound learnings. Not a reporting dashboard. Not a scheduler. taketomarket enforces discipline; it does not generate random content.
Requirements
- Node.js 18+
- Claude Code v1.x+ (or Codex)
- git
Installation
Option 1 — npx (recommended)
npx taketomarket
Interactive: asks which tool(s) you use, installs to all selected runtimes in one pass.
Flags:
--yes or -y — skip confirmation (for CI/scripts)--check — show install status without installing--runtime <claude|codex> — skip interactive prompt, install to one runtime
Option 2 — Claude Code plugin marketplace (community)
/plugin marketplace add anthropics/claude-plugins-community
/plugin install taketomarket@claude-community
Published to the community marketplace on 2026-05-14. The community catalog syncs nightly, so newly approved updates may take up to 24h to appear. If install fails, confirm taketomarket is listed in the community catalog.
Option 3 — Direct from GitHub (Claude Code)
/plugin marketplace add ranjanrishikesh/taketomarket
/plugin install taketomarket@taketomarket
Installs the latest commit on main directly from this repo. Useful for trying unreleased fixes before they reach the community catalog. The @taketomarket suffix matches the marketplace name declared in .claude-plugin/marketplace.json.
Option 4 — Manual (advanced)
git clone https://github.com/ranjanrishikesh/taketomarket
cd taketomarket
node install.js
Quick Start
/ttm-init # set up workspace (one time)
/ttm-new-campaign # create first campaign
/ttm-produce # run production wave
Plugin install users (Options 2 + 3): commands are namespaced — use /taketomarket:ttm-init, /taketomarket:ttm-new-campaign, etc. The bare /ttm-* form only works when installed via npx taketomarket (Option 1) or manually (Option 4) into the standalone skills directory.
Runtime Notes
Commands vary by tool and install path:
| Runtime | Install path | Invocation (standalone via npx) | Invocation (plugin install) |
|---|
| Claude Code | ~/.claude/skills/ | /ttm-init | /taketomarket:ttm-init |
| Codex | ~/.codex/skills/ or ~/.agents/skills/ | $ttm-init or mention by name | n/a (plugin install is Claude Code only) |
| Cursor | ~/.cursor/skills/ | /ttm-init | n/a |
| Windsurf | ~/.codeium/windsurf/skills/ | @ttm-init | n/a |
| Gemini CLI | ~/.gemini/skills/ | automatic or /skills enable | n/a |
All non-Claude runtimes also support ~/.agents/skills/ as a universal path. Select option 6 during install to use it.
Campaign Lifecycle
Setup (one-time per workspace + per campaign)
