From gtm-skills
Guides marketing campaign management with execution workflows, strategy frameworks, psychological principles, persuasion tactics, UTM parameters, content calendars, and 140+ marketing tactics for email, social, SEO, paid ads.
npx claudepluginhub manojbajaj95/claude-gtm-plugin --plugin gtm-skillsThis skill uses the workspace's default tool permissions.
Comprehensive marketing framework combining campaign execution, strategy, psychology, and proven tactics.
Provides 23 marketing skills for strategy, copywriting, SEO, CRO, paid ads, email, social, and growth tactics. Auto-activates for marketing needs in dev projects.
Suggests 3-5 tailored marketing ideas from 140 proven strategies organized by category like SEO and content. For SaaS/software growth queries.
Delivers 139 proven marketing ideas by category with implementation guidance. Useful for growth strategies, campaign brainstorms, or product promotion.
Share bugs, ideas, or general feedback.
Comprehensive marketing framework combining campaign execution, strategy, psychology, and proven tactics.
| Situation | Use This Skill For |
|---|---|
| Campaign planning/execution | Campaign Workflow |
| Content strategy | Content & SEO |
| Applying psychology | Behavioral Principles |
| Generating ideas | 140 Tactics |
| GTM strategy | Strategic Frameworks |
Source: where traffic originates (google, facebook, newsletter)
Medium: how it arrives (cpc, email, social, organic)
Campaign: initiative name (spring-sale-2025, product-launch)
Format: lowercase, hyphens, no spaces
Example: ?utm_source=linkedin&utm_medium=social&utm_campaign=q1-launch
Essential fields:
| Model | Application |
|---|---|
| First Principles | Don't copy competitors, ask "why" repeatedly |
| Jobs to Be Done | Focus on outcomes, not features |
| Pareto Principle | 80% results from 20% effort |
| Inversion | Ask "what would guarantee failure?" |
| Theory of Constraints | Find the bottleneck before optimizing |
| Bias | Marketing Application |
|---|---|
| Confirmation Bias | Align with existing beliefs |
| Mere Exposure | Consistent presence builds preference |
| Social Proof | Show customer counts, testimonials |
| Scarcity | Limited-time offers (when genuine) |
| Anchoring | Show higher price first |
| Loss Aversion | Frame as what they'll lose |
| Endowment | Free trials create ownership |
| Principle | Application |
|---|---|
| Reciprocity | Give value before asking |
| Commitment | Small steps lead to bigger ones |
| Authority | Expert endorsements, credentials |
| Liking | Relatable spokespeople |
| Unity | Shared identity, insider language |
| Technique | Application |
|---|---|
| Charm Pricing | $99 vs $100 |
| Rule of 100 | % off under $100, $ off over |
| Good-Better-Best | Three tiers, middle is target |
| Mental Accounting | "$1/day" vs "$30/month" |
Sequence Structure:
Metrics:
| Platform | Best For | Content Type |
|---|---|---|
| B2B | Thought leadership | |
| Twitter/X | Tech, news | Threads, insights |
| B2C, visual | Stories, Reels | |
| YouTube | Tutorials | Educational |
On-Page:
Technical:
Be Human, Not AI:
Emoji Policy:
What It Does:
[Feature description]
The Benefit:
[Outcome] — so you can [user benefit].
Why It Matters:
- [Feature detail], which means [benefit]
| Channel | Key Metrics |
|---|---|
| Open rate, CTR, conversion | |
| Social | Engagement, reach, clicks |
| Paid | ROAS, CPA, CTR |
| Content | Traffic, time on page, conversions |
| SEO | Rankings, organic traffic |
When developing strategy: