dtc-copywriting-skills

RMBC Skills

Stefan Georgi's RMBC methodology as agent skills.

Works with Claude Code, Claude Desktop, OpenAI, Cursor, Windsurf, and any Agent Skills-compatible platform.

About Stefan Georgi

Stefan Georgi is a world-class direct response copywriter with $700M+ in attributed client results. He created the RMBC Method — the most widely taught framework for writing high-converting copy — and runs Copy Accelerator Pro, an elite mastermind for top-performing copywriters and media buyers.

What Are RMBC Skills?

RMBC stands for Research, Mechanism, Brief, Copy — the four phases of Stefan's proven copywriting method. These skills encode that methodology as executable tools that any AI agent can run, bringing structured DR copywriting expertise into your AI workflows.

Instead of generic "write me an ad" prompts, RMBC Skills give agents the same frameworks Stefan uses: deep ingredient research, mechanism-driven differentiation, hook generation from proven archetypes, and copy auditing against direct response fundamentals.

How Skills Work Together

rmbc-context is the foundational hub — it loads automatically and provides every other skill with Stefan's core methodology, terminology, and quality standards.

Every copy-generation skill enforces 5 quality gates that were validated through blind A/B testing (+17pp improvement over ungated output, 83% blind preference rate):

• Specificity gate — every claim must include a number, name, or timeframe
• Mechanism quantification — mechanism references must cite a specific data point
• Audience journey — copy must reference where the reader IS (what they've tried, what's failed)
• Proof diversity — 2+ proof types required (testimonial, statistical, authority, case study)
• Objection handling — 2+ objections addressed with concrete responses

Available Skills (44)

Benchmark-Tested (3 skills)

Directly tested across multiple niches with automated grading and blind human evaluation. These are the flagship skills with the strongest quality evidence.

Skill	What It Does	Tested Niches	Improved vs Original
hook-battery	Generates 10 hooks across 5 psychological trigger types	Berberine supplement, Creatine fitness	100% vs 100% (both strong)
email-promo	Promotional email with A/B subject lines, objection handling, ROI math	Copywriting course, Budgeting app	88% vs 50% (+38pp)
copy-rewrite	Audits then rewrites underperforming copy section-by-section	Berberine email, SaaS landing page	88% vs 75% (+13pp)

Copy Generation — Full Quality Gates (24 skills)

All 5 quality gates applied. Same gate architecture as the benchmark-tested skills above, but not yet individually graded. These produce customer-facing copy.

Skill	What It Does
advertorial-writer	Long-form advertorial copy (editorial-style ads)
bonus-stack	Bonus stack copy that increases perceived offer value
broadcast-email	Non-promotional broadcast emails (newsletters, updates)
cart-abandonment-flow	Multi-email cart recovery sequences
checkout-abandonment	Checkout abandonment recovery copy
email-retention-sequences	Post-purchase retention email sequences
fb-ad-copy	Facebook/Meta ad copy (primary text, headlines, descriptions)
guarantee-writer	Risk-reversal guarantee copy
lander-copy	Full landing page copy (hero, body, CTA, FAQ)
lead-writer	Lead magnet and lead generation copy
offer-stack	Offer stack construction with price anchoring
order-form-cro	Order form copy optimized for conversion
pdp-ecomm-template	Product detail page copy for e-commerce
post-purchase-sequence	Post-purchase onboarding and upsell sequences
reengagement-sequence	Win-back sequences for lapsed customers
scarcity-urgency	Scarcity and urgency copy elements
soap-opera-sequence	Story-driven email sequences (Andre Chaperon style)
thank-you-page	Thank-you / confirmation page copy with next-step CTA
ugc-brief	UGC creator briefs for testimonial-style content
upsell-script	Post-purchase upsell page scripts
upsell-sequence-writer	Multi-touch upsell email sequences
vsl-script	Video sales letter scripts (long-form)
webinar-registration-copy	Webinar registration page copy
welcome-sequence	Welcome/onboarding email sequences

Strategy & Planning — Partial Gates (11 skills)

4 of 5 quality gates (no objection handling — these produce strategic output, not customer-facing copy). Specificity, mechanism quantification, audience journey, and proof diversity still enforced.