Stefan Georgi's RMBC methodology — 44 agent skills for direct response copywriting
npx claudepluginhub stefan-georgi/dtc-copywriting-skillsGenerate structured A/B test plans for DTC funnels — hypothesis, control vs variant, primary metric, sample size estimate, test duration, and success criteria using RMBC principles.
Generate 5-7 unique ad angles for paid media campaigns — each a full strategic positioning direction with headline, body, visual, and platform fit.
Audit paid media ad creative (copy + visual direction) against RMBC and DR principles — score hook, mechanism, proof, CTA, and visual-copy alignment with actionable fixes.
Generate RMBC-structured advertorial and native ad copy that reads like editorial content but drives direct response conversions.
Design bonus stacks that increase perceived value without increasing fulfillment cost — 3-5 bonuses with name, description, perceived value, actual cost, and core offer complement rationale using RMBC principles.
Generate one-off broadcast emails for list engagement — content, story, controversy, case study, or flash promo types with 3 subject line options using RMBC principles.
Generate a 3-5 email cart abandonment recovery sequence with escalating urgency — from gentle reminder to final scarcity close using RMBC principles.
Diagnose and fix checkout abandonment — audit checkout flow for friction points, score abandonment risk, rank top friction sources by impact, and output specific copy/UX fixes using RMBC principles.
Analyze competitor offers to find positioning gaps — break down pricing, guarantees, bonuses, mechanism claims, proof elements, and weaknesses to generate differentiation recommendations.
Rewrite underperforming copy using RMBC framework — audits weaknesses first, then rewrites section by section with before/after comparison and rationale.
Generate a strategic creative brief for ad campaigns — the bridge between RMBC strategy and creative execution that you hand to a designer or creative team.
Generate RMBC-structured promotional email copy with A/B subject line variants — short-form, high-impact direct response emails.
Generate retention/nurture email sequences (5-7 emails) to reduce churn, reinforce purchase decisions, and increase customer lifetime value using RMBC principles.
Generate RMBC-structured Facebook/Meta ad copy across single image, carousel, and video formats — 3 hook variations per format with character limits enforced.
Design free lead magnets and tripwire offers that demonstrate RMBC quality — each brief includes offer name, format, hook angle, landing page headline, perceived value, production cost, and email follow-up strategy.
Design complete DTC sales funnel architecture — maps the full customer journey from ad to email follow-up with RMBC-aligned copy approach, conversion goals, and KPI targets per step.
Audit existing sales funnels against RMBC and CRO best practices — score each step, identify conversion leaks, and output a prioritized fix matrix.
Generate risk-reversal guarantees that convert fence-sitters — money-back, conditional, better-than-money-back, double-your-money, and performance-based with headline, terms, and visual treatment using RMBC principles.
Generate 10 scroll-stopping hooks across 5 psychological trigger types — the opening lines that determine whether a prospect reads or scrolls past. One of the 3 core RMBC skills.
Deep research prompt for supplement/product ingredient evidence — gathers studies, claims, citations, and DR-relevant proof points for the R in RMBC
Generate RMBC-structured landing page copy — mobile-first, conversion-optimized, with value-stack pricing and full page architecture.
Generate the opening lead section of long-form DR copy — the first 200-500 words that determine whether the prospect reads or bounces.
Ideate novel mechanism angles for a product claim or result — the "M" in RMBC. Use when you need unique, specific explanations of WHY a product delivers its promised outcome. Branches for supplements, e-commerce, and info products.
Generate strategic media buying briefs — audience targeting, budget allocation, KPI targets, creative rotation, and testing frameworks for paid media campaigns.
Design irresistible offer stacks — core offer, bonuses, guarantee, urgency, and price anchoring structured to hit a 10:1 perceived-value-to-price ratio using RMBC principles.
Optimize order form / checkout page copy for conversion — mobile-first layout, trust elements, guarantee copy, bump offers, and friction reduction using RMBC principles.
Generate RMBC-structured product detail page (PDP) copy for e-commerce — extracts proven structure from top-performing pages and rewrites for a new product.
Generate a 4-5 email post-purchase sequence that reduces buyer's remorse, increases product usage, generates reviews, and sets up the next purchase using RMBC principles.
Develop DTC pricing strategy — price anchoring, value-comparison economics, tiered pricing, subscription vs one-time, payment plans, and decoy pricing with 3 presentation formats and competitor context.
Generate a 3-5 email reengagement sequence for inactive subscribers — from "we miss you" through exclusive offer to sunset warning using RMBC principles.
Foundational RMBC methodology hub — provides shared framework context that all RMBC generative skills read during execution
Score copy against the RMBC framework with severity-gated audit flow, per-dimension scoring, and escalation from minor fixes to major rewrites.
Upgrade RMBC Skills to the latest version and show what's new.
Generate ethical scarcity and urgency elements for DTC offers — genuine limited stock, time-limited pricing, bonus deadlines, seasonal relevance, and enrollment caps with copy, visual treatment, and ethical justification.
Generate a soap opera email sequence (5-7 emails) that uses narrative tension and cliffhangers to build desire and drive conversions through RMBC-structured storytelling.
Generate RMBC-structured thank you / order confirmation page copy — the highest-converting upsell real estate where buyer trust peaks and post-purchase momentum drives action.
Generate briefs for UGC creators — script outlines with talking points, hook options, and B-roll suggestions that feel authentic, not scripted.
Synthesize multi-source research into a single Unified Research Document — the copy-ready strategic brief that bridges Research and Brief in RMBC.
Generate RMBC-structured one-time offer (OTO) / upsell page scripts — post-purchase pages that capitalize on buying momentum with a complementary offer.
Generate post-purchase email upsell sequences (3-5 emails) that ascend customers from initial purchase to higher-ticket offers using RMBC-structured persuasion.
Generate RMBC-structured video sales letter scripts with timing markers — the highest-converting long-form format in direct response.
Generate RMBC-structured webinar/VSL registration page copy. Short, punchy, mobile-optimized registration pages for high-ticket funnels — optimized for registrations, not sales.
Generate a 5-7 email welcome sequence for new subscribers or buyers — arc from first impression through value delivery to first offer using RMBC principles.
Route copywriting requests to the right RMBC skill. Matches: hooks, headlines, openers, scroll-stoppers → hook-battery | Facebook ads, Meta ads, paid social → fb-ad-copy | email, promotional email, blast → email-promo | rewrite, improve, revise copy → copy-rewrite | mechanism, unique mechanism, why it works → mechanism-ideation | lead, opening, VSL lead → lead-writer | angles, creative angles, ad angles → ad-angle-generator | newsletter, broadcast → broadcast-email | guarantee, risk reversal → guarantee-writer | bonuses, bonus stack → bonus-stack | scarcity, urgency, deadline → scarcity-urgency | upsell, OTO, one-time-offer → upsell-script | cart abandonment, checkout drop-off → checkout-abandonment | thank you page, confirmation → thank-you-page | product page, PDP, ecommerce → pdp-ecomm-template | webinar, registration → webinar-registration-copy | ad audit, creative review → ad-creative-audit | advertorial, native ad, sponsored → advertorial-writer | landing page, sales page, lander → lander-copy | VSL, video script → vsl-script | offer, offer stack, value stack → offer-stack | funnel, funnel design → funnel-architecture | funnel audit, funnel review → funnel-audit | copy audit, RMBC audit → rmbc-copy-audit | checkout, order form, CRO → order-form-cro | research synthesis, combine research → unified-research-synthesizer | A/B test, split test → ab-test-plan | retention emails, win-back → email-retention-sequences | welcome emails, onboarding → welcome-sequence | post-purchase, buyer follow-up → post-purchase-sequence | re-engagement, lapsed subscribers → reengagement-sequence | cart recovery, abandoned cart → cart-abandonment-flow | soap opera, story sequence → soap-opera-sequence | upsell emails, ascension → upsell-sequence-writer | ingredient research, product research → ingredient-research | competitor analysis, competitive intel → competitor-offer-analysis | pricing, price strategy → pricing-strategy | creative brief, campaign brief → creative-brief | free offer, lead magnet brief → free-offer-brief | media buying, ad brief → media-buying-brief | UGC, creator brief → ugc-brief | RMBC context, product context → rmbc-context | upgrade, update skills, get new skills, update package → rmbc-upgrade
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