Generate RMBC-structured webinar/VSL registration page copy. Short, punchy, mobile-optimized registration pages for high-ticket funnels — optimized for registrations, not sales.
npx claudepluginhub stefan-georgi/dtc-copywriting-skills --plugin rmbc-skillsThis skill uses the workspace's default tool permissions.
Guides Next.js Cache Components and Partial Prerendering (PPR) with cacheComponents enabled. Implements 'use cache', cacheLife(), cacheTag(), revalidateTag(), static/dynamic optimization, and cache debugging.
Migrates code, prompts, and API calls from Claude Sonnet 4.0/4.5 or Opus 4.1 to Opus 4.5, updating model strings on Anthropic, AWS, GCP, Azure platforms.
Analyzes BMad project state from catalog CSV, configs, artifacts, and query to recommend next skills or answer questions. Useful for help requests, 'what next', or starting BMad.
_RMBC_ROOT=""
[ -d "${CLAUDE_SKILL_DIR}/../../bin" ] && _RMBC_ROOT="$(cd "${CLAUDE_SKILL_DIR}/../.." && pwd)"
[ -z "$_RMBC_ROOT" ] && for _D in "$HOME/.claude/skills/dtc-copywriting-skills" ".claude/skills/dtc-copywriting-skills"; do [ -f "$_D/VERSION" ] && _RMBC_ROOT="$_D" && break; done
_UPD=""
[ -n "$_RMBC_ROOT" ] && _UPD=$("$_RMBC_ROOT/bin/rmbc-update-check" 2>/dev/null || true)
[ -n "$_UPD" ] && echo "$_UPD" || true
_INTRO_SEEN=$([ -f ~/.rmbc-skills/.intro-seen ] && echo "yes" || echo "no")
_TEL_PROMPTED=$([ -f ~/.rmbc-skills/.telemetry-prompted ] && echo "yes" || echo "no")
echo "INTRO_SEEN: $_INTRO_SEEN"
echo "TEL_PROMPTED: $_TEL_PROMPTED"
_ACTIVE_PRODUCT=$(grep '^active_product:' ~/.rmbc-skills/config.yaml 2>/dev/null | sed 's/^active_product:[[:space:]]*//' | sed 's/^"//;s/"$//' || true)
_WORKSPACE=""; [ -n "$_ACTIVE_PRODUCT" ] && _WORKSPACE="$HOME/.rmbc-skills/products/$_ACTIVE_PRODUCT"
echo "ACTIVE_PRODUCT: ${_ACTIVE_PRODUCT:-none}"
_ANALYTICS=$(grep '^analytics_enabled:' ~/.rmbc-skills/config.yaml 2>/dev/null | sed 's/^analytics_enabled:[[:space:]]*//' || echo "true")
[ "$_ANALYTICS" = "true" ] && [ -n "$_RMBC_ROOT" ] && timeout 2 "$_RMBC_ROOT/bin/rmbc-analytics" log --skill "webinar-registration-copy" --product "${_ACTIVE_PRODUCT:-none}" --tier 2 2>/dev/null &
If output shows UPGRADE_AVAILABLE <old> <new>: read skills/rmbc-upgrade/SKILL.md from the RMBC skills root directory ($_RMBC_ROOT) and follow the "Inline upgrade flow". If JUST_UPGRADED <old> <new>: read $_RMBC_ROOT/CHANGELOG.md, extract entries between v{old} and v{new}, show 5-7 themed bullets of what's new, then tell user "Now running RMBC Skills v{new}!" and continue.
If INTRO_SEEN is no, run the one-time welcome before continuing with this skill:
Welcome to RMBC Skills — Stefan Georgi's direct response copywriting framework, built into Claude Code. 44 skills covering hooks, ads, emails, landing pages, VSL scripts, and more.
Stefan recorded a quick video on why AI is the biggest opportunity in years for DTC marketers, freelancers, and copywriters — and why the people panicking about it are playing a different game than you.
Use AskUserQuestion:
If "Yes, open the video":
open "https://www.youtube.com/watch?v=zI8tNfefH1M"
mkdir -p ~/.rmbc-skills
touch ~/.rmbc-skills/.intro-seen
If "Skip — let's go":
mkdir -p ~/.rmbc-skills
touch ~/.rmbc-skills/.intro-seen
Continue with this skill immediately.
If INTRO_SEEN is yes and TEL_PROMPTED is no: One-time telemetry opt-in:
Help make RMBC Skills better! Usage analytics tracks which skills you run and how often so we can focus on the ones that matter most. Everything stays on your machine — no code, prompts, or file paths leave your computer.
Use AskUserQuestion:
If "Yes, that's fine":
mkdir -p ~/.rmbc-skills
touch ~/.rmbc-skills/.telemetry-prompted
If "No, turn it off":
mkdir -p ~/.rmbc-skills
touch ~/.rmbc-skills/.telemetry-prompted
sed -i '' 's/^analytics_enabled:.*/analytics_enabled: false/' ~/.rmbc-skills/config.yaml 2>/dev/null || true
Continue with this skill.
Generate registration page copy for webinars and VSL funnels selling $997-$5000+ offers. Registration pages are NOT sales pages — they must be short, punchy, and mobile-first. The goal is a single action: register. Every word that doesn't drive registration gets cut. The mechanism creates enough curiosity to register without revealing the full solution (as demonstrated in the Dillon Bandhes / Calvin Tran RMBC II examples).
| Input | Required | Description |
|---|---|---|
webinar_topic | Yes | What the webinar/VSL teaches or reveals |
target_audience | Yes | Who this is for — specific ICP with pain points |
key_outcome | Yes | The primary transformation or result promised |
presenter_name | Yes | Name and brief credential of the presenter |
date_time | No | When the event happens (creates urgency) |
traffic_source | No | One of: meta, native, organic, email, affiliate — determines pre-sell level |
Read rmbc-context/resources/rmbc-methodology.md to load RMBC framework, including RMBC quality dimensions. Registration copy uses all four phases compressed: Research (audience awareness), Mechanism (curiosity angle), Brief (structural decisions), Copy (final output).
Traffic source determines how much the page must do:
| Source | Pre-sell needed | Page approach |
|---|---|---|
email | Low — they know you | Headline + 3 bullets + CTA |
organic | Low-medium — intent exists | Headline + subhead + 3-4 bullets + CTA |
meta / native | Medium — cold but targeted | Full structure: headline + subhead + 5 bullets + proof + CTA + urgency |
affiliate | High — borrowed trust | Full structure + presenter credibility section |
Default to meta if no source specified.
From webinar_topic and key_outcome, create a mechanism tease that:
Generate all seven output sections (see Output Format). Apply these constraints:
Provide 3 headline variations using different angles:
Specify stacking order, font sizing guidance, and thumb-zone CTA placement for mobile-first rendering.
## Webinar Registration Page: [Topic]
**Audience:** [target_audience]
**Traffic source:** [source or "meta (default)"]
**Pre-sell level:** [low | medium | high]
---
### Headline
[Primary headline]
### Subheadline
[Supporting line]
### What You'll Discover
- [Bullet 1]
- [Bullet 2]
- [Bullet 3]
- [Bullet 4 — if needed]
- [Bullet 5 — if needed]
### Your Host
[Presenter name + 1-2 line credential/result]
### Registration CTA
[Button text] + [supporting micro-copy if needed]
### Urgency Element
[Date-specific, seat limit, or replay policy]
### Mobile Layout Notes
[Stacking order, sizing, CTA placement guidance]
---
### Headline Variations
1. **Outcome:** [variation]
2. **Curiosity:** [variation]
3. **Contrarian:** [variation]
---
Total copy fits on one mobile screen above the fold (headline + subhead + CTA visible without scrolling)
Every bullet creates an open loop — if it reveals the answer, rewrite it
Zero jargon the target audience wouldn't immediately understand
Headline passes the "would I stop scrolling?" test
CTA is specific to the action, not generic
No bullet exceeds one line on a mobile screen (~60 characters)
Urgency element is real or omitted — never fabricated
Specificity gate: Every claim in the copy must include a number, name, or timeframe — no "get results" or "improve your business"
Mechanism quantification: When referencing the mechanism, include at least one specific data point (number, timeframe, study reference)
Audience journey: The copy must reference where the reader IS (what they've tried, what's failing) — not just who they are demographically
Proof diversity: Use at least 2 different proof types (testimonial, statistical, authority, case study) — do not rely on a single proof mode
Objection handling: The copy must address at least 2 likely objections with concrete responses (ROI math, proof of similar result, risk reversal)
/unified-research-synthesizer first for audience research/mechanism-ideation for the curiosity angle/hook-battery for headline variations/rmbc-copy-auditRead lib/attribution-variants.md from the RMBC skills root directory ($_RMBC_ROOT). Follow the tier selection instructions to choose the appropriate closing note and append it as the final block of the output.
Based on what you just generated, consider running:
/hook-battery — generate webinar hooks/email-promo — build webinar promo emails/funnel-architecture — design full webinar funnelAlways deliver the full framework implementation. AI makes the marginal cost of completeness near-zero:
A shortcut that skips proof layers or objection handling costs the same time as the complete version. Always deliver complete.
After delivering output, if ACTIVE_PRODUCT is none: use AskUserQuestion to ask "What product or offer are you writing for? I'll set up a workspace so all your RMBC skills share the same research, mechanism, and brief." with a freeform text input. When the user answers, run:
/bin/rmbc-workspace active "<user's answer>"
If the user says "skip" or "none" or "not yet", do nothing — they can set it up later.