fullstack-mkt-skills

Agent van hanh kenh — thiet lap kenh, brief landing page, email marketing, social listening

Agent san xuat noi dung — viet script, copy, brief creator, lap lich noi dung

Agent chien luoc marketing — lap ke hoach, nghien cuu thi truong, phan tich doi thu, xay dung chien luoc thuong hieu

Agent phan tich hieu suat — doc data, danh gia chien dich, tinh KPI, bao cao

Ke hoach Fullstack Marketing — master skill tong hop chien luoc, noi dung, trien khai, hieu suat, va timeline. Goi cac skill con de hoan thien output.

Lich noi dung thang — len lich dang bai da kenh voi ti le pheu, content pillar, repurposing matrix, va scoring tieu chi.

Brief chien dich marketing — 9 phan day du tu Context den Risk, bao gom creative direction, RACI, budget allocation theo phase, va auto-trigger cac skill lien quan.

Danh gia hieu suat marketing — audit performance ads va organic, chan doan root cause, de xuat toi uu voi action plan 48h va checklist hang tuan.

Viet script video ngan cho TikTok, Reels, YouTube Shorts — 2 ban A/B, co hook, CTA, huong dan quay chi tiet

Viet 6 bien the copy quang cao theo 3 tang pheu (TOFU/MOFU/BOFU), tuan thu chinh sach quang cao, co CTA phu hop tung nen tang

Tao brief chi tiet cho UGC (khach hang), EGC (nhan vien), KOC (creator tra phi) — gom huong dan quay, do/don't, quyen su dung, quan ly batch

Bao cao marketing theo nguyen tac "doc 5 phut, biet lam gi tiep" — nhan dinh truoc, so lieu minh hoa, de xuat co thoi han va nguoi phu trach

Phan tich doi thu canh tranh 3 tang (truc tiep, gian tiep, thu cap) — dinh vi, SWOT, content benchmark, tim khoang trong thi truong

Xay dung chan dung khach hang sau — Consumer vs Shopper, JTBD, hanh trinh mua hang, insight validation, internal monologue

Tinh KPI nguoc tu doanh thu ve ngan sach va tinh xuoi tu ngan sach ra doanh thu — 3 kich ban, sensitivity analysis, break-even, phan bo ngan sach theo giai doan va kenh

Huong dan thiet lap kenh marketing A-Z — TikTok Brand, Zalo OA, Facebook Page, Email (Brevo), TikTok Shop, Instagram Business, Google Business Profile — tu tao den chay 30 ngay dau

Tao brief landing page chuyen doi cao — 7 section, 1 page = 1 goal = 1 CTA, mobile-first, toi uu conversion

Doc data marketing tho va bien thanh insight hanh dong — phan tich theo kenh, chien dich, creative, doi tuong, thoi gian

Thiet lap va van hanh email marketing — welcome series, nurture, promotion, re-engage — toi uu cho thi truong Viet Nam

Giam sat thuong hieu, doi thu, xu huong nganh tren mang xa hoi — phat hien som khung hoang va co hoi content

Khi nguoi dung can ap dung nguyen tac tam ly vao marketing — cham cam xuc, tao khan cap, xay trust, thuyet phuc mua. Cung dung khi nguoi dung nhac 'tam ly khach hang', 'psychology marketing', 'scarcity', 'FOMO', 'social proof', 'Cialdini', 'thuyet phuc khach', 'trigger cam xuc'. Skill nay giai thich 7 nguyen tac tam ly + cach dung vao copy, landing page, email, ads — dieu chinh theo van hoa Vietnam.

Khi nguoi dung can thiet lap gia san pham/dich vu, thay doi chien luoc gia, hoac toi uu pricing page. Cung dung khi nguoi dung nhac 'chien luoc gia', 'dinh gia san pham', 'pricing strategy', 'pricing tier', 'goi dich vu', 'discount strategy', 'gia vs doi thu', 'goi combo'. Skill nay giup xac dinh mo hinh gia + chien thuat dinh gia + pricing page — toi uu cho tam ly khach hang VN.

Khi nguoi dung can thiet ke chuong trinh gioi thieu bạn be (referral program), affiliate, hoac word-of-mouth. Cung dung khi nguoi dung nhac 'referral program', 'chuong trinh gioi thieu', 'affiliate', 'word of mouth', 'hoa hong gioi thieu', 'ma moi ban', 'giam gia khi gioi thieu'. Skill nay thiet ke referral mechanics (thuong 1 chieu / 2 chieu), tracking, chong gian lan, va campaign launch — toi uu cho thi truong VN.

Khi nguoi dung can thiet lap A/B test cho ads, landing page, email, hoac product. Cung dung khi nguoi dung nhac 'A/B test', 'split test', 'test creative', 'test copy', 'test landing', 'test gia', 'kiem dinh thong ke', 'sample size'. Skill nay giup chon bien can test, tinh sample size, setup tracking, va phan tich ket qua thong ke (significance) — phu hop cho team khong phai data scientist.

Khi nguoi dung muon tao hoac cap nhat tai lieu goc ve san pham, khach hang, va dinh vi thuong hieu. Cung dung khi nguoi dung nhac 'product context', 'marketing context', 'thiet lap context', 'dinh vi', 'tep khach hang muc tieu', 'mo ta san pham', 'ICP', 'chan dung khach hang ly tuong', hoac muon tranh lap lai thong tin co ban cho moi task. Dung O DAU moi du an marketing truoc khi dung cac skill khac — skill nay tao file `.agents/product-marketing-context.md` ma tat ca skill khac doc truoc.