founder-skills
By ognjengt
Generate tailored marketing copy for ads, landing pages, emails, and social posts; create GTM strategies, pricing plans, outreach sequences, viral hooks, SOPs, and PRDs using proven frameworks and your business context for faster founder workflows.
npx claudepluginhub ognjengt/founder-skills --plugin founder-skillsComponent Overview
Component Details
Skills (15)
Writes marketing copy using proven copywriting frameworks. Use when user needs copy for ads (Facebook, Instagram, TikTok, YouTube), landing pages, sales pages, email sequences, LinkedIn posts, product descriptions, or any marketing content.
Analyzes competitors using web research to provide verified business metrics, actionable leverage strategies, and predicted next moves. Use when user needs competitive intelligence, competitor analysis, market positioning insights, or strategic leverage opportunities.
Analyzes landing pages and provides detailed CRO (Conversion Rate Optimization) recommendations. Use when user provides a landing page URL or HTML/CSS code and needs optimization advice to maximize conversions, signups, or sales. Extracts page elements, audits against proven CRO principles, and delivers actionable recommendations in report format.
Analyzes the founder's business context to deliver 3 best go-to-market strategies tailored to their current stage, product, and market. Asks up to 10 diagnostic questions when needed to understand product readiness, target market clarity, competitive positioning, and distribution channels. Use when user needs go-to-market strategy, launch planning, market entry strategy, or actionable GTM roadmap.
Creates viral lead magnet posts that drive comments and DMs. Produces 2 versions - a quick punchy format and a detailed format with bullet points. Use when user needs social media posts to give away a lead magnet in exchange for engagement.
Creates viral LinkedIn posts using proven formats, post templates, and voice matching. Use when user needs engaging, high-performing posts for LinkedIn.
Produces the best marketing ideas for your business by analyzing your FOUNDER_CONTEXT and matching it against a curated database of 170+ proven marketing strategies. Use when user needs creative, actionable marketing ideas tailored to their business.
Crafts high-converting outreach messages and email sequences for cold outreach, LinkedIn DMs, and follow-ups. Use when user needs personalized outreach messages that book calls and get replies.
Generates professional PRD (Product Requirements Document) files optimized for AI coding tools. Takes a rough product idea, asks clarifying questions, and outputs a structured PDF ready to feed into AI coding assistants.
Builds comprehensive pricing strategies by reading business context and asking targeted questions interactively. Use when user needs pricing plans, tier structures, price points, pricing model recommendations, or any pricing-related strategy for their product or service.
Creates a comprehensive, personalized Product Hunt launch plan to rank
Creates detailed Standard Operating Procedures (SOPs) for business processes. Use when user needs SOPs, process documentation, operational guides, workflow documentation, or step-by-step instructions for repeatable business processes.
Analyzes the founder's business context to deliver the 3 highest-impact next moves for growth (marketing or sales). Asks up to 10 diagnostic questions when needed to uncover bottlenecks, struggles, and opportunities. Use when user needs strategic guidance, next steps, growth planning, or actionable business strategy.
Creates viral social media hooks using proven psychological patterns and trigger words. Use when user needs attention-grabbing openings for posts, threads, videos, or content.
Creates viral X (Twitter) posts using proven formats, post templates, and creator voice matching. Use when user needs engaging, high-performing posts for X/Twitter.
README
Claude Code skills pack for founders, marketers, content creators and business owners.
This repository contains 20+ Claude skills that will help you turn Claude into a Fortune 500 growth team.
Stop prompting from scratch and use 20+ proven marketing, copywriting, and product skills companies pay millions for.
Installation
Via Terminal (npx)
npx skills add https://github.com/ognjengt/founder-skills
Install a specific skill:
npx skills add https://github.com/ognjengt/founder-skills --skill prd-generator
Manual Installation
Clone the repo and copy all skills to your project:
git clone https://github.com/ognjengt/founder-skills
cp -r founder-skills/skills/* .claude/skills/
Or copy a single skill:
cp -r founder-skills/skills/prd-generator .claude/skills/
To install globally (available across all projects):
cp -r founder-skills/skills/* ~/.claude/skills/
Available Skills
| Skill | Description |
|---|---|
sop-creator | Creates detailed Standard Operating Procedures for business processes |
cro-optimization | Analyzes landing pages against 13 CRO principles and provides detailed optimization recommendations with before/after examples |
viral-hook-creator | Creates viral hooks for content and marketing |
lead-magnet-generator | Creates viral lead magnet posts with CTAs that drive comments and DMs — produces quick and detailed formats for Twitter/X and LinkedIn |
strategic-planning | Analyzes your business to deliver 3 specific, high-impact next moves for growth (marketing/sales) — asks diagnostic questions when needed to uncover bottlenecks and opportunities |
go-to-market-plan | Delivers 3 best go-to-market strategies tailored to your product, stage, and market — asks diagnostic questions about product readiness, ICP, competitive positioning, and distribution channels |
x-writer | Creates 3 viral X (Twitter) posts in different proven formats with creator voice matching (Hormozi, Naval, Gazdecki, Dakota, Machina, Ognjen) — uses 51+ post templates and 8 format structures |
linkedin-writer | Creates 2 viral LinkedIn posts in different proven formats with voice matching — uses 8+ post templates and 7 format structures (Lessons Learned, Blueprint, Story, Strategy, Case Study, Hot Take, Quick Hack) |
outreach-specialist | Crafts high-converting outreach sequences (cold email, LinkedIn DM, X DM) using 8 proven templates with follow-up strategy, platform-specific rules, and personalized messaging that books calls |
competitor-intel | Analyzes competitors with verified metrics, leverage strategies, and predicted next moves |
brand-copywriter | Writes marketing copy using proven frameworks (AIDA, PAS, BAB, etc.) for ads, landing pages, emails, and more |
pricing-strategist | Builds comprehensive pricing strategies with tiered plans, price justifications, and revenue optimization through interactive Q&A |
prd-generator | Generates professional PRD documents optimized for AI coding tools — asks clarifying questions and outputs PDF to ./prd_outputs/ |
product-hunt-launch-plan | Creates comprehensive, personalized Product Hunt launch plans to rank #1 — includes hour-by-hour battle plan, templates, and 20+ alternative launch platforms |
marketing-ideas | Produces the 5 best marketing ideas for your business from a curated database of 160+ proven strategies — tailored to your industry, audience, and goals |
Usage
After installation, use skills in Claude Code by typing:
/sop-creator create an employee onboarding process
/linkedin-writer write a post about our new product launch
Customizing for Your Business
After installation, create the FOUNDER_CONTEXT.md in your project root, and copy the contents from this repository.
Then replace the fields with your own custom values so that the skills are tailored to you:
- Company name and industry
- Target audience and value proposition
- Brand voice and tone
- Business goals
- Products/services
Skills automatically check for this file and use it to personalize outputs. Each project can have its own context file for different businesses or clients.
Contributing
Want to add a new skill? See CLAUDE.md for development guidelines.
Skill Structure
skills/
└── your-skill/
├── SKILL.md # Main skill definition
└── references/ # Additional reference materials
License
MIT
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