From fullstack-mkt-skills
Generates fullstack marketing plans in Markdown with strategy, SWOT, customer insights, SAVE framework, content, channels & budget, KPIs, risks, and timeline. Gathers user inputs and invokes sub-skills for competitor analysis, insights, and KPIs.
npx claudepluginhub minhnv0807/fullstack-mkt-skills --plugin fullstack-mkt-skillsThis skill uses the workspace's default tool permissions.
> Master skill — goi 08-nghien-cuu-doi-thu, 09-insight-khach-hang, 10-tinh-kpi-nguoc truoc khi xuat output.
Generates multi-channel campaign plans including objectives, audience segmentation, channel mix, budget allocation, phased timeline, and KPIs. Useful for marketing strategy and planning tasks.
Generates a 9-section Markdown brief for marketing campaigns from Context to Risks, including creative direction, RACI, phased budgets, after asking 4 key questions on campaign type, goals, budget, and assets.
Develops GTM strategies with marketing channels, messaging, KPIs, and launch timelines. Use for product launches, new market entries, or GTM planning from scratch.
Share bugs, ideas, or general feedback.
Master skill — goi 08-nghien-cuu-doi-thu, 09-insight-khach-hang, 10-tinh-kpi-nguoc truoc khi xuat output.
Hoi user toi da 4 cau truoc khi bat dau:
| Hang muc | Noi dung |
|---|---|
| San pham / Dich vu | [ten + USP] |
| Thi truong | [dia ly + quy mo] |
| Giai doan | Launch / Growth / Mature |
| Thoi gian ke hoach | [so thang] |
| Ngan sach tong | [so tien] |
| Tich cuc | Tieu cuc | |
|---|---|---|
| Noi bo | Strengths: [liet ke] | Weaknesses: [liet ke] |
| Ben ngoai | Opportunities: [liet ke] | Threats: [liet ke] |
Goi skill
08-nghien-cuu-doi-thude co du lieu day du.
| Doi thu | Kenh manh | Diem yeu khai thac | Moat cua ho | Moat cua minh |
|---|---|---|---|---|
| [Doi thu 1] | ||||
| [Doi thu 2] | ||||
| [Doi thu 3] |
Loai moat can xay:
Goi skill
09-insight-khach-hangde xac dinh insight chinh.
| Yeu to | Mo ta |
|---|---|
| Noi dau lon nhat | [mieu ta cu the] |
| Mong muon tham kin | [dieu ho thuc su muon nhung chua noi ra] |
| Rao can mua hang | [ly do ho chua mua] |
| Trigger mua hang | [tinh huong khien ho san sang chi tien] |
| Kenh ho tin tuong | [nguoi/kenh nao anh huong quyet dinh] |
Thay the 4P truyen thong. Phu hop hon cho dich vu va san pham so.
| Cau hoi | Tra loi |
|---|---|
| Khach hang dang gap van de gi? | [noi dau cu the] |
| San pham giai quyet nhu the nao? | [co che giai quyet] |
| Ket qua ho nhan duoc la gi? | [outcome cu the, do duoc] |
| Trong bao lau ho thay ket qua? | [timeline ky vong] |
| Kenh | Vai tro | Uu tien |
|---|---|---|
| [Kenh 1] | TOFU — thu hut | Cao / Trung binh / Thap |
| [Kenh 2] | MOFU — nurture | |
| [Kenh 3] | BOFU — chuyen doi | |
| [Kenh 4] | Retention — giu chan |
Tham khao
references/channel-system.mdde chon kenh phu hop.
| Hang muc | Chi tiet |
|---|---|
| Gia san pham / dich vu | [muc gia] |
| Gia tri khach nhan duoc | [dinh luong: tiet kiem X, tang Y] |
| Ti le gia tri / gia | [bao nhieu lan] |
| So sanh voi doi thu | [re hon / dat hon — ly do] |
| Pricing psychology | [anchor, bundle, tier, free trial] |
| Giai doan | Noi dung giao duc | Muc dich |
|---|---|---|
| Chua biet van de | Content noi dau, awareness | De ho nhan ra van de |
| Biet van de, chua biet giai phap | How-to, so sanh phuong phap | De ho hieu cac lua chon |
| Biet giai phap, chua chon | Case study, testimonial, demo | De ho tin tuong minh |
| Da chon, chua hanh dong | Offer, khan cap, social proof | De ho hanh dong ngay |
| Pillar | Ti le | Muc dich | Vi du |
|---|---|---|---|
| Giao duc (Education) | 35% | Xay trust, SEO | How-to, tips, giai thich |
| Cam hung (Inspiration) | 25% | Engagement, viral | Case study, truoc/sau, story |
| Giai tri (Entertainment) | 20% | Reach, follower | Trend, POV, behind scenes |
| Ban hang (Selling) | 15% | Chuyen doi | Offer, deal, CTA truc tiep |
| Cong dong (Community) | 5% | Retention | Q&A, poll, user spotlight |
| Tang pheu | Ti le noi dung | Goc do chinh | KPI |
|---|---|---|---|
| TOFU (Nhan biet) | 40% | Cham noi dau, giai tri, giao duc | View, reach, follower |
| MOFU (Can nhac) | 35% | Bang chung, chuyen gia, quy trinh | Engagement, save, click |
| BOFU (Chuyen doi) | 15% | Offer, khan cap, retarget | Mess, lead, don hang |
| Retention | 10% | Gia tri VIP, referral | Re-purchase, LTV |
Tham khao
references/content-angles.mdde chon goc do cu the.
1 noi dung goc = 7+ phien ban. Tham khao chi tiet tai
01-lich-noi-dung.
| Noi dung goc | Phien ban | Kenh |
|---|---|---|
| Video dai 3–5 phut | Nguyen ban | YouTube |
| 3 clip ngan 15–30s | TikTok, Reels | |
| 1 carousel 5–7 slide | Facebook, Instagram | |
| 1 bai blog 800–1500 tu | Website, SEO | |
| 1 email newsletter | Email list | |
| 3 quote card | Story, Threads | |
| 1 audio clip | Podcast |
| Loai | Ti le | Mo ta |
|---|---|---|
| FGC (Founder Generated Content) | 30% | Noi dung tu founder/chuyen gia |
| Brand Content | 30% | Noi dung chinh thuc thuong hieu |
| UGC (User Generated Content) | 25% | Review, testimonial tu khach |
| EGC (Employee Generated Content) | 15% | Noi dung tu nhan vien |
Tham khao
references/channel-system.mdcho chi tiet tung tang.
| Kenh | Tang pheu | Ngan sach/thang | KPI chinh |
|---|---|---|---|
| TikTok (organic + ads) | TOFU + BOFU | [so tien] | View, mess, CPMess |
| Facebook (organic + ads) | MOFU + BOFU | [so tien] | Reach, mess, CPMess |
| Zalo OA | MOFU + Retention | [so tien] | Read rate, click rate |
| Email (Brevo) | MOFU + Retention | [so tien] | Open rate, click rate |
| Website / SEO | MOFU | [so tien] | Traffic, time on site |
| UGC Network | TOFU | [so tien] | View, reach |
| [Kenh khac] |
| Hang muc | Launch (thang 1–3) | Growth (thang 4–6) | Mature (thang 7+) |
|---|---|---|---|
| Paid ads | 45–55% | 35–45% | 25–35% |
| Content production | 20–25% | 20–25% | 15–20% |
| UGC / KOL | 15–20% | 15–20% | 10–15% |
| Tool & platform | 5–10% | 5–10% | 5–10% |
| Community & retention | 5% | 10–15% | 20–25% |
| Du phong (contingency) | 5% | 5% | 5% |
| Tong | 100% | 100% | 100% |
| Hang muc | Ngan sach/thang | % Tong | Ghi chu |
|---|---|---|---|
| Meta Ads | [so tien] | [%] | |
| TikTok Ads | [so tien] | [%] | |
| Content (nhan su + tool) | [so tien] | [%] | |
| UGC thu lao | [so tien] | [%] | |
| Tool (Canva, Brevo, ...) | [so tien] | [%] | |
| Du phong | [so tien] | 5% | |
| Tong | [so tien] | 100% |
Goi skill
10-tinh-kpi-nguocde tinh chinh xac.
Doanh thu muc tieu: [so tien]
/ AOV: [so tien]
= So don can: [so]
/ Booking->Customer [30–50%]: [so]
= So booking can: [so]
/ Lead->Booking [50–60%]: [so]
= So lead can: [so]
/ Mess->Lead [50–60%]: [so]
= So tin nhan can: [so]
x CPMess [25–35K]: [so tien]
= Ngan sach ads can: [so tien]
| Chi so | Xau (Pessimistic) | Co so (Base) | Tot (Optimistic) |
|---|---|---|---|
| CPMess | +30% vs benchmark | Benchmark nganh | -20% vs benchmark |
| Mess->Lead | -15% vs TB | TB nganh (55%) | +15% vs TB |
| Lead->Booking | -10% vs TB | TB nganh (55%) | +10% vs TB |
| Booking->Customer | -10% vs TB | TB nganh (35%) | +10% vs TB |
| So don/thang | [so] | [so] | [so] |
| Doanh thu/thang | [so tien] | [so tien] | [so tien] |
| ROAS | [so]x | [so]x | [so]x |
| Ngan sach can | [so tien] | [so tien] | [so tien] |
Benchmark Vietnam 2025–2026: xem
references/benchmarks-vietnam.md
| Kenh | KPI chinh | Muc tieu thang 1 | Muc tieu thang 3 | Muc tieu thang 6 |
|---|---|---|---|---|
| TikTok organic | View/video, follower | |||
| TikTok ads | CPMess, ROAS | |||
| FB ads | CPMess, CPL, ROAS | |||
| Zalo OA | Read rate, click rate | |||
| Open rate, click rate | ||||
| SEO | Organic traffic, ranking |
| Chi so | Cong thuc | Muc tieu |
|---|---|---|
| ROAS | Doanh thu / Chi phi ads | >3x |
| CAC | Tong chi MKT / So khach moi | <30% AOV |
| LTV | AOV x So lan mua TB x Thoi gian | >3x CAC |
| Payback period | CAC / (AOV x Margin) | <90 ngay |
| LTV:CAC | LTV / CAC | >3:1 |
| Rui ro | Xac suat | Muc do anh huong | Muc do nghiem trong | Ke hoach xu ly |
|---|---|---|---|---|
| CPMess tang dot bien (mua le) | Cao | Cao | CRITICAL | Giam ngan sach ads 30%, chuyen sang organic + UGC |
| Creative fatigue (duoi 2 tuan) | Cao | Trung binh | HIGH | Chuan bi 3–5 creative moi/tuan, A/B test lien tuc |
| Doi thu giam gia manh | Trung binh | Cao | HIGH | Tap trung gia tri + trust, khong canh tranh gia |
| Thay doi algorithm (TikTok/FB) | Trung binh | Cao | HIGH | Da dang kenh, khong phu thuoc 1 platform |
| Nhan su nghi viec (content creator) | Thap | Cao | MEDIUM | SOP hoa quy trinh, backup nhan su |
| Phan hoi tieu cuc viral | Thap | Rat cao | CRITICAL | Crisis protocol: phan hoi trong 2h, transparent |
| Ngan sach bi cat giam | Trung binh | Trung binh | MEDIUM | Ke hoach B voi 50% ngan sach — uu tien organic |
| Thieu data khach hang | Thap | Trung binh | LOW | Thu thap data tu ngay 1, form + pixel + CRM |
| Muc | Dinh nghia | Hanh dong |
|---|---|---|
| CRITICAL | Anh huong truc tiep doanh thu, mat khach | Xu ly trong 24h, escalate stakeholder |
| HIGH | Giam hieu suat dang ke, mat co hoi | Xu ly trong 48h, dieu chinh ke hoach |
| MEDIUM | Anh huong nhe, co the bu dap | Xu ly trong 1 tuan, theo doi |
| LOW | Anh huong khong dang ke | Ghi nhan, xu ly khi co thoi gian |
| Tuan | Hang muc | Chi tiet | Output | Nguoi chiu trach nhiem |
|---|---|---|---|---|
| Tuan 1 | Setup & Research | Nghien cuu doi thu, insight khach hang, setup kenh | Bao cao nghien cuu, kenh da thiet lap | [ten] |
| Tuan 2 | Content & Creative | San xuat batch content dau tien, brief UGC | 15–20 content pieces, 3–5 UGC brief | [ten] |
| Tuan 3 | Launch & Test | Chay ads test, dang organic, bat dau nurture | A/B test report, data 7 ngay dau | [ten] |
| Tuan 4 | Optimize & Scale | Toi uu creative, scale kenh tot, cut kenh kem | Bao cao thang 1, ke hoach thang 2 | [ten] |
| Thang | Milestone | KPI kiem tra |
|---|---|---|
| Thang 1 | Setup xong, chay test, co data dau | CPMess, so mess, reach |
| Thang 2 | Tim duoc winning creative + audience | ROAS, CPL, ti le chuyen doi |
| Thang 3 | Scale kenh chinh, on dinh funnel | Doanh thu, LTV:CAC, retention |
| Thang 6 | He thong tu van hanh, toi uu lien tuc | Tat ca KPI on dinh, organic tang |
Skill nay la master — goi cac skill con theo thu tu:
00-ke-hoach-mkt (MASTER)
|
|-- [1] 08-nghien-cuu-doi-thu → Phan tich doi thu, tim khe
|-- [2] 09-insight-khach-hang → Insight khach hang, noi dau
|-- [3] 10-tinh-kpi-nguoc → Tinh ngan sach va KPI tu doanh thu muc tieu
|
|-- [4] Xuat ke hoach (file nay)
|
|-- [5] 01-lich-noi-dung → Lich noi dung thang chi tiet
|-- [6] 02-brief-chien-dich → Brief chien dich dau tien
Khi user yeu cau ke hoach marketing:
Truoc khi giao ke hoach, kiem tra: