From fullstack-mkt-skills
Defines pricing models (one-time, subscription, tiered), tactics (charm, anchor, decoy, bundle), and optimizes pricing pages for Vietnamese customer psychology.
npx claudepluginhub minhnv0807/fullstack-mkt-skills --plugin fullstack-mkt-skillsThis skill uses the workspace's default tool permissions.
Doc `.agents/product-marketing-context.md` neu co.
Guides pricing strategy design for SaaS, tools, and products. Covers models (subscription, freemium, usage-based), tier structures, anchoring, and discount application.
Guides SaaS pricing decisions with value metrics, tier structures, packaging strategies, discount frameworks, upsells, and experiments.
Designs pricing tiers and models using cost-plus, value-based, competitor-based strategies with pricing psychology triggers and A/B test plans.
Share bugs, ideas, or general feedback.
Doc .agents/product-marketing-context.md neu co.
| Mo hinh | Phu hop | Vi du VN |
|---|---|---|
| One-time | San pham 1 lan, khong dung mai | My pham, quan ao, do gia dung |
| Subscription | Dich vu lap lai | SaaS, goi cham soc, membership |
| Tiered | 2-3 goi khac gia | Goi Basic/Pro/Enterprise |
| Package (combo) | Tang perceived value | Spa lieu trinh 5 buoi |
| Freemium | Tep lon, tle convert thap | App, tool online, khoa hoc |
| Pay-as-you-go | Su dung khong deu | Cloud, API, credit |
Nguyen tac: So ket thuc bang 9 duoc cam nhan re hon.
Vi du VN:
Khi nao dung: San pham pho thong, canh tranh gia. Khi nao khong dung: Luxury — luxury khong dung charm (cau luxury: 2,000,000 — tron ve dep hon 1,999,000).
Nguyen tac: Hien gia cao truoc → gia thuc te thay re.
Cau truc 3 goi:
Goi Premium: 5,000,000 (anchor — hiem khi ban)
Goi Pro: 2,500,000 (muc tieu ban — trung tam chu y)
Goi Basic: 990,000 (entry — cho tep nhay cam gia)
Ket qua: ~60-70% khach chon goi giua vi "vua phai".
Nguyen tac: Them 1 goi xau de lam goi muc tieu thay hap dan.
Vi du (bao giay):
A. Digital only: 500K (xau - khach it chon)
B. Print only: 1,200K (decoy - gan gia C, it gia tri)
C. Digital + Print: 1,300K (muc tieu - ban duoc nhieu nhat)
Khach nhin goi C vs B → C chi them 100K duoc ca 2 thu → "hoi hon", chon C.
Nguyen tac: Gop nhieu san pham → tang AOV + giam chi phi CAC.
Vi du spa:
Facial don: 500K
Massage don: 400K
Treatment don: 300K
------------------------
COMBO 3 dich vu: 999K (tiet kiem 201K — khach cam thay loi)
Quy tac: Discount combo ~15-25% tong gia le — du de khach thay loi, khong qua sau.
Thuong dung:
[Goi 1: Starter/Basic] [Goi 2: Pro - HIGHLIGHT] [Goi 3: Enterprise]
Gia thap Gia trung binh (anchor) Gia cao (decoy)
3-4 feature 7-8 feature Full feature
Khong highlight "Pho bien nhat" badge "Lien he tu van"
CTA: "Thu mien phi" CTA: "Bat dau ngay" CTA: "Dat lich demo"
| Yeu to | Can co |
|---|---|
| 3 goi (khong hon 4) | De so sanh |
| Highlight goi trung tam | Dinh huong chon |
| Monthly/Yearly toggle | Yearly -15-20% |
| Feature comparison table | So sanh chi tiet |
| FAQ | Xu ly rao can gia |
| Testimonial gan goi | Social proof |
| Gia rõ rang, khong "lien he de bao gia" (B2C) | Tao tin |
| Trial mien phi / refund policy | Giam rui ro |
Khong giau gia. Giai thich vi sao cao:
Khong xau ho. Khang dinh:
Break-even don =
Chi phi co dinh/thang
÷ (Gia ban/don - Chi phi bien doi/don)
Vi du: Spa ngan sach 30M/thang, facial 500K, chi phi bien/don 200K
→ 30,000,000 ÷ (500,000 - 200,000) = 100 don/thang de hoa von
# Pricing Strategy — [Ten san pham]
Ngay: [YYYY-MM-DD]
## 1. Mo hinh gia
[One-time / Subscription / Tiered / Package / Freemium / Pay-as-you-go]
Ly do chon: [...]
## 2. Pricing matrix (3 goi)
| Goi | Gia | Target | Feature | CTA |
|-----|-----|--------|---------|-----|
| Basic | X | Tep nhay cam gia | [...] | "[CTA]" |
| Pro | Y | Muc tieu chinh | [...] | "[CTA]" |
| Premium/Enterprise | Z | Anchor | [...] | "[CTA]" |
## 3. Chien thuat gia
- Charm: ...
- Anchor: ...
- Bundle: ...
- Discount: ...
## 4. Break-even
Chi phi co dinh: X
Chi phi bien/don: Y
Gia ban: Z
→ Break-even = N don/thang
## 5. So sanh doi thu (cung phan khuc)
| Doi thu | Gia goi chinh | Diem manh | Diem yeu |
|---------|--------------|----------|----------|
| [A] | X | [...] | [...] |
| [B] | Y | [...] | [...] |
## 6. Dinh vi gia vs doi thu
[Premium (cao hon 20%+) / Parity (tuong duong) / Value (thap hon 15-25%)]
## 7. Pricing page layout
[So do 3 goi + features + CTA]
## 8. Rao can gia thuong gap + xu ly
1. "Gia cao qua" → [Xu ly]
2. "So khong hieu qua" → [Xu ly]
3. "De tinh sau" → [Xu ly]
## 9. Plan test
- Test A: Gia X vs Y — do conv rate 30 ngay
- Test B: 2 goi vs 3 goi
- Test C: Monthly vs Yearly discount %
## 10. Deadlines
- Launch gia moi: [ngay]
- Review ket qua: [ngay]