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From hormozi
Choose your primary customer acquisition method using the Core Four framework
npx claudepluginhub zacker-tech/hormozi-skills --plugin hormoziHow this skill is triggered — by the user, by Claude, or both
Slash command
/hormozi:core-fourThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
**Command:** `/core-four`
Analyzes a founder's business context and delivers 3 high-impact next moves for growth in marketing or sales. Asks diagnostic questions to uncover bottlenecks.
Suggests 3-5 tailored marketing ideas from 140 proven strategies organized by category like SEO and content. For SaaS/software growth queries.
Brainstorms and suggests marketing strategies for SaaS products based on stage, audience, and resources. Covers 139 ideas across content, ads, social, email, partnerships, and more.
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Command: /core-four
From: $100M Leads by Alex Hormozi
When to use: Choosing your primary customer acquisition method, diagnosing why you're not getting leads, or deciding where to focus your advertising effort.
Maps your business against Hormozi's Core Four — the only four ways to let people know about what you sell — and identifies your highest-leverage acquisition channel.
"There are only four things you can do to let other people know about the stuff you sell. Either do them and get as many leads as you darn well please, or get crushed by those who do."
Two types of audiences × two ways to communicate = four methods:
Two Audiences:
Two Communication Paths:
The Core Four:
| Method | Audience | Communication | When to use |
|---|---|---|---|
| Warm Outreach | Warm | 1-to-1 | $0 budget, just starting, fastest path to first sale |
| Post Free Content | Warm | 1-to-many | Have audience, want compounding long-term growth |
| Cold Outreach | Cold | 1-to-1 | B2B, high-ticket, no audience |
| Run Paid Ads | Cold | 1-to-many | Proven offer, budget available, want to scale |
"If you aren't getting as many leads as you want, you're not doing the core four with enough skill or with enough volume."
There are no other methods. Every advertising tactic you've ever seen fits into one of these four boxes. The problem is almost never "I need a different strategy." It's almost always "I need more volume or more skill in the one I'm already doing."
Master one before adding another. Most founders do all four badly instead of one well.
Which to start with:
My product: [describe it]
Price: $[X]/month or $[X] one-time
Current MRR: $[X]
Monthly marketing budget: $[X]
Current audience: [X followers / email subscribers]
What I've already tried: [list]
Apply the Core Four framework:
1. Which of the four methods should I focus on first and why?
2. What does "enough volume" look like for that method in my situation?
3. What does "enough skill" look like — what are the key metrics to track?
4. Give me a 30-day action plan for that one method
5. At what point should I add a second method?
"Either do the core four with enough skill and enough volume, or get crushed by those who do." — Alex Hormozi, $100M Leads