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From hormozi
Write destination-focused copy that sells the dream outcome, not the vehicle
npx claudepluginhub zacker-tech/hormozi-skills --plugin hormoziHow this skill is triggered — by the user, by Claude, or both
Slash command
/hormozi:dream-outcomeThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
**Command:** `/dream-outcome`
Generates value proposition statements for marketing, sales, and onboarding from existing value props. Useful for writing marketing copy, sales pitches, or onboarding messages. Triggers: value proposition statements, marketing copy, sales messaging.
Writes and audits marketing copy using the attention-desire-action framework. Use for landing pages, ad copy, email copy, and product descriptions when copy isn't converting.
Writes rigorous, conversion-focused marketing copy for landing pages and emails. Enforces mandatory context gathering, copy brief confirmation, and strict no-fabrication rules.
Share bugs, ideas, or general feedback.
Command: /dream-outcome
From: $100M Offers by Alex Hormozi
When to use: Writing landing page copy, naming your offer, creating ad headlines, or when customers understand your product but aren't excited about it.
Extracts and communicates your customer's true dream outcome — the destination, not the vehicle — and rewrites your messaging to sell the vacation, not the plane.
"You are not selling the plane flight. You are selling the vacation."
Most founders sell features (the plane). Hormozi sells outcomes (arriving at the beach).
"The dream outcome is the expression of the feelings and experiences the prospect has envisioned in their mind. It's the gap between their current reality and their ideal future."
From the book's examples:
[Specific result] + [Short timeframe] + [Without the pain they fear]
Real examples Hormozi uses:
Every prospect silently asks:
Your job: Answer all four as favorably as possible in your copy.
My product/service: [describe it]
My customer: [who they are, their current situation]
What they get: [features/deliverables]
Current headline/tagline: [what you have now]
Apply the Dream Outcome framework:
1. What is the customer's true dream outcome — the destination they want to arrive at? (feeling/result, not feature)
2. What do they fear or hate most about trying to get there?
3. Write 3 headline variations using the formula: [specific result] + [timeframe] + [without the pain]
4. Which headline best combines all four value equation drivers?
5. Write a 2-sentence landing page opener using the strongest headline
"People have deep, unchanging desires. Our goal is not to create desire. It's simply to channel that desire through our offer." — Alex Hormozi, $100M Offers