content-engine

Content Engine

Command: /content-engine

From: $100M Leads

When to use: Building an audience, growing on social media, or creating a content-driven lead generation system.

What it does

Designs a content engine using Hormozi's framework — a repeatable system that turns your expertise into leads on autopilot.

The framework

The Content Engine has 3 parts:

1. Core content — One long-form piece per week (YouTube, podcast, newsletter)

   • This is your "pillar" — everything else comes from this

2. Derivative content — 3-5 short-form pieces per core piece

   • Clips, tweets, carousels, quotes extracted from the core

3. Distribution — Push to every channel your audience lives on

Hormozi's content rule:

Document > Create. Share what you're doing, not what you think sounds good.

Content types that build trust fastest:

1. Results you achieved (with proof)
2. Mistakes you made (with lessons)
3. Process you follow (step by step)
4. Opinions that polarize (take a real stance)

Prompt template

My niche: [what I build/do]
My audience: [who follows me]
Platforms I'm on: [X, YouTube, Instagram, etc.]
Time I can dedicate: [X hours/week]
My biggest recent win or lesson: [describe it]

Build my content engine:
1. Recommend my core content format
2. Give me 5 content ideas based on my recent win/lesson
3. Show how to break idea #1 into derivative content for each platform
4. Write the hook for the best piece

Key principle

"The goal of content is not to go viral. The goal is to build an audience that trusts you enough to buy." — Alex Hormozi