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npx claudepluginhub zacker-tech/hormozi-skills --plugin hormoziHow this skill is triggered — by the user, by Claude, or both
Slash command
/hormozi:content-engineThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
**Command:** `/content-engine`
Plans content calendars, develops pillars and editorial strategies, maps to funnel stages, and optimizes distribution for organic growth.
Plans content strategy by analyzing business goals, customer research, and competitive landscape. Covers topic selection, searchable vs. shareable content, and editorial planning.
Provides strategies for AI-powered content creation, SEO optimization, omnichannel distribution including social and email, and data-driven performance marketing.
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Command: /content-engine
From: $100M Leads
When to use: Building an audience, growing on social media, or creating a content-driven lead generation system.
Designs a content engine using Hormozi's framework — a repeatable system that turns your expertise into leads on autopilot.
The Content Engine has 3 parts:
Core content — One long-form piece per week (YouTube, podcast, newsletter)
Derivative content — 3-5 short-form pieces per core piece
Distribution — Push to every channel your audience lives on
Hormozi's content rule:
Document > Create. Share what you're doing, not what you think sounds good.
Content types that build trust fastest:
My niche: [what I build/do]
My audience: [who follows me]
Platforms I'm on: [X, YouTube, Instagram, etc.]
Time I can dedicate: [X hours/week]
My biggest recent win or lesson: [describe it]
Build my content engine:
1. Recommend my core content format
2. Give me 5 content ideas based on my recent win/lesson
3. Show how to break idea #1 into derivative content for each platform
4. Write the hook for the best piece
"The goal of content is not to go viral. The goal is to build an audience that trusts you enough to buy." — Alex Hormozi