Generates landing page structures and copy including hero headlines, subheadlines, CTAs, how-it-works steps, features, and buyer psychology elements for sales pages.
How this skill is triggered — by the user, by Claude, or both
Slash command
/solo-founder-superpowers:landing-pageThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
A landing page is a sales conversation, not a brochure. You have 5 seconds to communicate what the product does and why it matters. This skill gives you the structure and copy for every section.
A landing page is a sales conversation, not a brochure. You have 5 seconds to communicate what the product does and why it matters. This skill gives you the structure and copy for every section.
Landing Page Build:
- [ ] Define the ONE goal (signup, waitlist, demo request)
- [ ] Write the hero section (headline + subheadline + CTA)
- [ ] Plan sections in scroll order
- [ ] Write copy for each section
- [ ] Build the page
- [ ] Test on mobile
- [ ] Add analytics tracking (see analytics skill)
The hero has 5 elements. Get these right and the rest is easier.
Tell AI:
Write the hero section for our landing page:
- Product: [what it does, one sentence]
- Audience: [who it's for]
- Main benefit: [the #1 outcome users get]
- Social proof: [number of users, notable customers, or key metric]
Give me:
- 3 headline options (under 10 words each, outcome-focused)
- Subheadline for each (adds "how" or second benefit)
- Primary CTA button text + anxiety reducer below it
- Social proof line
Pick the strongest option and explain why.
Exactly 3 steps. Cognitive simplicity.
Format: [Number/Icon] + [Short title] + [One sentence]
Example:
Alternate layout: text-left/image-right, then text-right/image-left.
Each feature: [Eyebrow label] + [Benefit headline] + [2-3 sentence description] + [Screenshot]
Lead with benefit, not feature name:
Must answer for any SaaS:
Repeat the primary CTA with a slightly different angle. Different headline, same action.
Tell AI:
Build a landing page for our SaaS product:
- Product: [what it does]
- Audience: [who it's for]
- Main benefit: [#1 outcome]
- Features: [list 3-4 key features]
- Social proof: [logos, metrics, testimonials you have]
- CTA: [what you want visitors to do — signup, waitlist, demo]
Use this section order:
1. Hero (headline, subheadline, CTA, social proof bar)
2. Problem agitation (articulate the pain they're feeling)
3. How it works (3 steps)
4. Feature sections (3-4, alternating layout with screenshots)
5. Testimonials (use placeholders if I don't have real ones yet)
6. Pricing preview or "See plans" CTA
7. FAQ (6-8 questions)
8. Final CTA (different angle, same action)
Make it responsive. Use [Tailwind / our existing design system].
If I'm using Lovable: keep the prompt focused on what the user sees, not implementation details.
Tell AI:
Review our landing page at [URL or file path] and improve it:
- Check: Is the headline outcome-focused or feature-focused?
- Check: Is there a clear single CTA above the fold?
- Check: Does social proof appear early?
- Check: Does the page follow the buyer's monologue
(What is this → Is it for me → How does it work → Can I trust it → What do I do)?
- Rewrite any weak sections
- Add missing sections (FAQ, testimonials, final CTA)
| Mistake | Fix |
|---|---|
| No clear CTA above the fold | One high-contrast button with specific action text |
| Feature-focused headline | State the outcome the user gets, not what the product does |
| "Get started" or "Learn more" CTAs | Be specific: "Create your first dashboard" |
| No social proof | Add logos, user count, or testimonial — even one helps |
| Missing FAQ section | Answer the 5-6 questions every buyer has |
| Desktop-only design | 50%+ of traffic is mobile. Test there first. |
| Trying to say everything | One page, one goal, one audience. Cut the rest. |
npx claudepluginhub whawkinsiv/solo-founder-superpowers --plugin solo-founder-superpowersProvides guidance for creating and optimizing landing pages: copy frameworks (PAS, AIDA, StoryBrand), hero sections, CTAs, social proof, and design best practices.
Writes conversion-optimized landing page copy including hero, problem, solution, features, social proof, FAQ, and CTA blocks. Activates on requests for landing page or sales page copy.
Designs and builds high-converting landing pages for product launches with hero sections, SEO, waitlists, urgency mechanics, and developer-first patterns. Useful for launch, feature, signup, or marketing pages.