npx claudepluginhub cwinvestments/memstack --plugin memstackThis skill uses the workspace's default tool permissions.
*Produces structured landing page copy blocks β hero, problem, solution, features, social proof, FAQ, CTA β ready to drop into any template or design.*
Generates conversion-optimized landing page copy and wireframe structures for Next.js/React with Tailwind CSS. Use for sales pages, hero sections, or lead gen pages.
Writes compelling marketing copy for web pages including homepages, landing pages, pricing, features, and about. Improves headlines, CTAs; gathers audience/product context.
Writes rigorous, conversion-focused marketing copy for landing pages and emails, enforcing context confirmation and strict no-fabrication rules. Useful when building or improving marketing pages.
Share bugs, ideas, or general feedback.
Produces structured landing page copy blocks β hero, problem, solution, features, social proof, FAQ, CTA β ready to drop into any template or design.
When this skill activates, output:
π― Landing Page Copy β Gathering product and audience details...
Then execute the protocol below.
| Context | Status |
|---|---|
| User says "write landing page" or "landing page copy" | ACTIVE |
| User says "sales page" or "hero section" or "conversion copy" | ACTIVE |
| Creating copy for a product, service, or signup page | ACTIVE |
| Writing blog content (long-form, educational) | DORMANT β use blog-post |
| Writing email copy | DORMANT β use email-sequence |
| Designing the page layout (not writing copy) | DORMANT |
| Trap | Reality Check |
|---|---|
| "Describe all the features" | Features tell. Benefits sell. Lead with what the customer gets, not what the product does. |
| "Make the headline clever" | Clever headlines confuse. Clear headlines convert. Clarity beats creativity every time. |
| "Everyone is our audience" | Speaking to everyone means connecting with no one. Pick one persona and write to them. |
| "Long copy won't be read" | Long copy outperforms short copy when every sentence earns the next. Cut filler, not length. |
| "We don't need social proof yet" | No testimonials? Use stats, logos, case study snippets, or "built by" credibility. Something is always better than nothing. |
If the user hasn't provided details, ask:
I need a few details for the landing page:
- Product/service name β what are we selling?
- Target audience β who is the ideal customer? (role, pain point, situation)
- Key benefit β what's the #1 thing they get? (in their words, not yours)
- Price point β free, freemium, one-time, subscription? (affects urgency strategy)
- CTA goal β what's the primary action? (sign up, buy, book a call, download)
- Existing copy or brand voice β any tone/style to match?
The hero section determines whether visitors stay or leave. Every word earns its place.
## Hero Section
### Headline (10 words max)
[Clear statement of the primary benefit β what they get]
### Subheadline (20 words max)
[Specificity: who it's for, how it works, what makes it different]
### Primary CTA Button
[Action verb + outcome: "Start Free Trial" / "Get Your Report" / "Book a Demo"]
### Supporting text (optional, below CTA)
[Reduce friction: "No credit card required" / "Free for 14 days" / "Setup in 2 minutes"]
Headline formulas:
| Formula | Example |
|---|---|
| [Outcome] Without [Pain] | "Ship Faster Without Breaking Production" |
| [Outcome] for [Audience] | "Beautiful Dashboards for Data Teams" |
| The [Category] That [Difference] | "The CRM That Writes Itself" |
| Stop [Pain]. Start [Benefit]. | "Stop Guessing. Start Knowing." |
| [Number] [Outcome] in [Timeframe] | "10x Revenue in 90 Days" |
Headline rules:
CTA button rules:
Make the reader feel their problem before presenting the solution:
## Problem Section
### Section headline
[Name the pain directly: "Tired of [problem]?" / "You know the feeling..."]
### Pain points (3-4 bullet points)
- [Specific frustration they experience daily]
- [Consequence of not solving this problem]
- [The thing they've tried that didn't work]
- [The emotional cost: stress, wasted time, missed opportunities]
### Agitation paragraph
[1-2 sentences amplifying the stakes: what happens if they do nothing?
Paint the future they don't want.]
Problem section rules:
Transition from pain to relief. This is where your product enters:
## Solution Section
### Transition line
[Bridge from problem to solution: "What if you could..." / "That's why we built..." / "Imagine instead..."]
### Product introduction (2-3 sentences)
[Product name] [does what] for [whom]. [How it solves the problem stated above].
[One sentence about the approach or key differentiator.]
### How it works (3 steps)
1. **[Action verb]** β [Simple first step the user takes]
2. **[Action verb]** β [What happens next / the product's magic moment]
3. **[Action verb]** β [The outcome they get]
### Visual suggestion
[Screenshot, demo GIF, or product illustration showing the solution in action]
Solution section rules:
List features, but lead with the benefit each feature provides:
## Features Section
### Section headline
["Everything you need to [outcome]" / "Built for [audience] who [goal]"]
| Benefit (what they get) | Feature (how it works) |
|------------------------|----------------------|
| Never miss a deadline | Automated reminders and milestone tracking |
| See your data clearly | Real-time dashboard with custom views |
| Work from anywhere | Cloud-based with mobile-responsive design |
| Stay secure | End-to-end encryption and SSO |
| Scale without pain | Auto-scaling infrastructure, no DevOps needed |
| Save 10 hours/week | AI-powered automation for repetitive tasks |
Alternative layout (for 3-6 features):
### [Benefit headline]
[1-2 sentences explaining the feature in terms of what the user gains.
Not what it does β what it means for them.]
### [Benefit headline]
[1-2 sentences...]
Feature copy rules:
Build trust with evidence that others have succeeded:
## Social Proof Section
### Testimonial template (if real testimonials aren't available yet)
> "[Specific result they achieved] since switching to [Product].
> [What they were doing before and what changed.]
> I'd recommend it to any [target audience descriptor]."
>
> β **[Name]**, [Title] at [Company]
### Stat-based proof (if available)
- **[Number]** [users/companies/projects] trust [Product]
- **[Percentage]%** [improvement metric] on average
- **[Timeframe]** average time to see results
### Trust badges
[Logos of notable customers, media mentions, or certifications]
"Trusted by teams at [Company 1], [Company 2], [Company 3]"
### Case study snippet (if available)
**[Company] increased [metric] by [X]% in [timeframe]**
[2-3 sentences about their situation, what they did, and the result]
[Link: "Read the full case study β"]
Social proof rules:
Address the top objections that prevent conversion:
## FAQ Section
### Section headline
"Questions? We've got answers." / "Common questions"
**Q: [Price objection β "How much does it cost?" / "Is there a free trial?"]**
A: [Direct answer. If there's a free tier, lead with it. Include pricing page link.]
**Q: [Trust objection β "Is my data secure?" / "Who else uses this?"]**
A: [Specific security measures. Customer logos or numbers. Certifications.]
**Q: [Effort objection β "How long does setup take?" / "Do I need technical skills?"]**
A: [Minimize perceived effort. "Setup takes 5 minutes" / "No coding required."]
**Q: [Switching objection β "Can I import my existing data?" / "What about my current tool?"]**
A: [Migration path. Import tools. Compatibility assurances.]
**Q: [Commitment objection β "What if it doesn't work for me?" / "Can I cancel anytime?"]**
A: [Money-back guarantee. No lock-in. Cancel anytime policy.]
FAQ rules:
The bottom CTA converts readers who've scrolled the entire page:
## Final CTA Section
### Headline
[Restate the primary benefit with urgency: "Ready to [outcome]?"]
### Supporting copy (1-2 sentences)
[Summarize value + reduce risk: "Join [X] teams already [achieving outcome].
Start free β no credit card required."]
### CTA Button
[Same as hero CTA, or stronger: "Start Free Trial" β "Start Your Free Trial Now"]
### Urgency element (use only if genuine)
- Time-limited: "Launch pricing ends [date]"
- Scarcity: "[X] spots remaining this month"
- Social: "[X] teams signed up this week"
### Secondary CTA (optional)
"Not ready yet? [Book a demo / Watch a 2-minute walkthrough / Read our blog]"
Final CTA rules:
Output all sections as clean, structured copy:
# Landing Page Copy: [Product Name]
**Target audience:** [persona]
**Primary CTA:** [action]
**Tone:** [casual / professional / bold / etc.]
---
[Hero Section]
[Problem Section]
[Solution Section]
[Features Section]
[Social Proof Section]
[FAQ Section]
[Final CTA Section]
---
Output summary:
π― Landing Page Copy β Complete
Product: [name]
Audience: [target persona]
Sections: 7 (Hero, Problem, Solution, Features, Social Proof, FAQ, CTA)
Primary CTA: [button text]
Urgency element: [type or "none"]
Word count: ~[count] words across all sections
Headline: [headline] ([word count] words)
Conversion checklist:
β
Clear headline (under 10 words)
β
Benefit-oriented feature copy
β
Problem/agitation section
β
Social proof (testimonials/stats)
β
Objection handling (FAQ)
β
Single primary CTA throughout
β
Friction reducer (free trial/no CC/guarantee)
Next steps:
1. Review and customize with brand voice
2. Add real testimonials and customer logos
3. Drop copy blocks into your page template
4. A/B test headline variations