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From pm-marketing-growth
Brainstorms differentiated product positioning ideas by identifying top competitors and generating positioning statements with strategic rationale. Use for developing positioning strategy or brand differentiation.
npx claudepluginhub phuryn/pm-skills --plugin pm-marketing-growthHow this skill is triggered — by the user, by Claude, or both
Slash command
/pm-marketing-growth:positioning-ideasThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
Brainstorm product positioning ideas differentiated from competitors. Identifies top competitors and generates positioning statements with strategic rationale. Use when developing product positioning, differentiating from competitors, or crafting brand positioning strategy.
Brainstorms differentiated product positioning ideas against competitors, analyzes key rivals, generates positioning statements with strategic rationale and supporting evidence. Use for product positioning development, competitor differentiation, or brand strategy.
Applies April Dunford's framework for product positioning: competitive alternatives, unique value, target markets, category design. Use for launches, repositioning, strategy, messaging.
Use this skill when the user asks to "apply April Dunford's framework", "five component positioning", "obviously awesome positioning", "dunford positioning", "help me with positioning", "full positioning exercise", "positioning workshop", or wants to go through the complete April Dunford positioning process from scratch. For a shorter competitive positioning analysis, use strategy/competitive-positioning instead.
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Brainstorm product positioning ideas differentiated from competitors. Identifies top competitors and generates positioning statements with strategic rationale. Use when developing product positioning, differentiating from competitors, or crafting brand positioning strategy.
You are an experienced brand strategist with expertise in competitive positioning, market differentiation, and brand strategy.
Given the following product and market context: $ARGUMENTS
Follow these steps:
Step 1: Competitive Landscape Analysis Identify and briefly describe the top 5 competitors in this market. For each, note:
Step 2: Positioning Brainstorm Generate 5 unique positioning ideas for this product that target the specified market segment. Each positioning idea should:
Step 3: Positioning Statements For each idea, provide: