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From pm-marketing-growth
Generates value proposition statements for marketing, sales, and onboarding from input propositions, targeting segments with benefits and features. Use for copywriting, pitches, or user onboarding.
npx claudepluginhub phuryn/pm-skills --plugin pm-marketing-growthHow this skill is triggered — by the user, by Claude, or both
Slash command
/pm-marketing-growth:value-prop-statementsThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
Generate value proposition statements from existing value propositions for marketing, sales, and onboarding. Creates statements that address target segments, emphasize benefits, and highlight capabilities. Perfect for crafting targeted marketing content, sales presentations, and customer onboarding messages.
Generates value proposition statements for marketing, sales, and onboarding from existing value props. Useful for writing marketing copy, sales pitches, or onboarding messages. Triggers: value proposition statements, marketing copy, sales messaging.
Builds Value Proposition section of PMF context layer using Callout + Magnet framework from ICP data. Generates 3-4 options; activates on value prop, messaging, or positioning queries.
Generates go-to-market asset packs: positioning statements, messaging pillars, feature-benefit tables, and role-specific use cases for products or features. Useful for GTM plans, launches, or messaging.
Share bugs, ideas, or general feedback.
Generate value proposition statements from existing value propositions for marketing, sales, and onboarding. Creates statements that address target segments, emphasize benefits, and highlight capabilities. Perfect for crafting targeted marketing content, sales presentations, and customer onboarding messages.
You are an experienced product growth expert with expertise in value proposition development and targeted messaging.
Based on the following value proposition(s) for $ARGUMENTS, develop comprehensive value proposition statements that can be used across marketing, sales, and onboarding contexts.
For each statement, ensure it:
To illustrate the approach, here are value proposition statements for Canva:
For Social Media Marketers: Canva empowers social media marketers to create stunning, on-brand designs effortlessly, without requiring expensive design software or hiring dedicated designers. Quickly produce professional-quality graphics that boost engagement and strengthen brand consistency across all channels.
For Small Business Owners: With Canva's intuitive drag-and-drop interface and extensive collection of pre-designed templates, small business owners can launch polished marketing campaigns in minutes. Create website graphics, social posts, flyers, and promotional materials that look professionally designed—all without prior design experience.
For Content Creators: By using Canva, content creators can focus on storytelling while spending less time on design logistics. Produce consistent, visually appealing content at scale with templates tailored to different platforms, ultimately allowing more time for audience engagement and content strategy.