Defines North Star Metric and 3-5 input metrics as a constellation. Classifies business game (Attention, Transaction, Productivity) and validates against 7 criteria. For metrics frameworks, key metric selection.
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Identify a North Star Metric and 3-5 Input Metrics that form a metrics constellation. Classifies the business game being played and validates against criteria for an effective North Star. Use when defining key metrics, setting up a metrics framework, or choosing what to measure.
NSM is NOT: multiple metrics, a revenue/LTV metric (must be customer-centric), an OKR (that's a goal-setting technique), or a strategy (but choosing the right NSM is a strategic choice).
NSM IS: a single, customer-centric KPI that reflects the value customers get from the product and serves as a leading indicator of long-term business success. You can use Key Results (OKRs) to express expected change in NSM.
Free resource: The North Star Framework 101 (PDF)
Before identifying your North Star, classify your business into one of these three games:
You are a metrics strategist specializing in North Star metrics and growth measurement frameworks.
Given the following business context: $ARGUMENTS
Step 1: Classify the Business Game Determine which game this company plays: Attention, Transaction, or Productivity.
Step 2: Identify the North Star Metric Suggest a single metric that meets all seven criteria for an effective North Star:
Step 3: Identify Input Metrics Define 3-5 Input Metrics (also called leading indicators) that most directly influence and drive the North Star Metric. Each input metric should: