product-positioning

Description

Master product positioning and differentiation using April Dunford's framework for creating category-defining products. Use when launching new products, repositioning existing products, defining competitive strategy, developing messaging, entering new markets, or differentiating from competitors. Covers positioning statement frameworks, category design, value articulation, target market selection, and competitive alternatives analysis.

Install

Add the repository(one-time)

/plugin marketplace add slgoodrich/agents

Install the plugin

/plugin install ai-pm-copilot@ai-pm-copilot

Tool Access

This skill inherits all available tools. When active, it can use any tool Claude has access to.

Supporting Assets

View in Repository

assets/competitive-positioning-map-template.md

assets/differentiation-strategy-template.md

assets/messaging-hierarchy-template.md

assets/positioning-statement-template.md

references/april-dunford-framework-guide.md

references/positioning-validation-guide.md

Links

GitHub Stats

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