From product-skills
Guides product positioning with April Dunford's Obviously Awesome five-step framework from competitive alternatives to market category. For value props, differentiation.
npx claudepluginhub assimovt/productskills --plugin product-skillsThis skill uses the workspace's default tool permissions.
Position products by starting from what customers would do without you — not from your features or aspirations. April Dunford's Obviously Awesome framework works because it's grounded in reality: what alternatives exist, what you do differently, and who cares most about that difference.
Applies April Dunford's framework for product positioning: competitive alternatives, unique value, target markets, category design. Use for launches, repositioning, strategy, messaging.
Produces a complete positioning document using the Dunford framework: competitive alternatives, unique attributes, value, best-fit customer, market category, positioning statement, and tagline.
Brainstorms differentiated product positioning ideas by identifying top competitors and generating positioning statements with strategic rationale. Use for developing positioning strategy or brand differentiation.
Share bugs, ideas, or general feedback.
Position products by starting from what customers would do without you — not from your features or aspirations. April Dunford's Obviously Awesome framework works because it's grounded in reality: what alternatives exist, what you do differently, and who cares most about that difference.
These steps are sequential. Do NOT skip ahead or rearrange.
What would your best customers do if you didn't exist? List real alternatives:
Be honest. If "do nothing" is the primary alternative, that tells you a lot about urgency.
What do you have that the alternatives don't? List concrete, verifiable capabilities — not marketing spin.
What do those unique attributes ENABLE for the customer? Translate features into outcomes.
Who cares MOST about the value you deliver? Define them tightly:
Best-fit customers have: the problem acutely, tried alternatives, have budget/authority, and get the most value from your unique attributes.
What market do you position in so that your value is obvious? This is the LAST decision, not the first.
Options:
Built on Obviously Awesome by April Dunford. Skills from productskills.