Activate for: sequence, outreach sequence, cadence, multi-touch, email sequence, follow-up sequence, drip sequence, nurture sequence, prospecting sequence, sales cadence, outreach plan, touch plan, 6-touch, 8-touch, how many times should I follow up, follow-up schedule. NOT for: single outreach messages (use outreach), post-meeting follow-ups (use follow-up), sequence lifecycle management (use outreach-sequencing-agent), campaign planning (use campaign-planning).
npx claudepluginhub panaversity/agentfactory-business-plugins --plugin sales-revops-marketingThis skill uses the workspace's default tool permissions.
Before building any sequence, apply these principles:
Generates multi-channel cold outreach sequences with email templates, cold call scripts, LinkedIn messages, subject lines, and response handlers for sales prospecting.
Generates personalized multi-channel outreach sequences across email, LinkedIn, and phone from buying signals. Outputs 4-6 ready-to-send touchpoints over 10-14 days, optionally drafts emails via Composio Gmail.
Generates personalized outreach message sequences for cold emails, LinkedIn DMs, and follow-ups to book calls and get replies. Use for sales prospecting needs.
Share bugs, ideas, or general feedback.
Before building any sequence, apply these principles:
QUALITY OVER VOLUME: Each touch must add value or offer a new angle. Never send "Just checking in." Never repeat the same message. Each touch uses a DISTINCT hook, proof point, or angle not present in any previous touch. Plan the distribution of available hooks across touches before writing — do not front-load all proof points into Touch 1.
CHANNEL VARIETY: Mix LinkedIn and email. Different channels reach people at different moments. Phone for HOT leads after Touch 2.
VALUE ESCALATION: Early touches are about them. Later touches introduce social proof and specifics. Final touch is graceful exit. Reserve your strongest proof point (case study, customer result) for Touch 3-4, not Touch 1 — social proof converts better after rapport is established.
BRANCH ON REPLY: As soon as prospect responds, sequence STOPS. All subsequent communication is human-led, not automated.
TIMING: HOT leads -- faster cadence. WARM leads -- slower. Never contact more than once in 3 days on the same channel.
Touch 1 -- Day 1 | Primary channel (LinkedIn or Email) [Personalised first outreach -- see outreach skill]
Touch 2 -- Day 3 | Secondary channel (Email if T1 was LinkedIn; vice versa) [Same hook, different medium. Reference T1 briefly if appropriate. Add one new data point or angle. Repeat the one ask.]
Touch 3 -- Day 7 | Value add -- no ask [Send something genuinely useful: relevant case study, industry stat, short framework. No pitch. "Thought this might be relevant given what you're navigating at [Company]." Opens goodwill without pressure.]
Touch 4 -- Day 10 | Problem reframe -- ask [Share a specific insight about the problem -- not your product. 3 patterns you see in their sector. What your best customers say about the problem before they solved it. End with the ask again.]
Touch 5 -- Day 17 | Trigger check or new signal [If new signal has appeared (news, post, job ad): reference it. If not: "I've reached out a few times -- is this timing off, or not the right priority? Either way, I'm happy to hear it."]
Touch 6 -- Day 21 | Graceful close [Short. Respectful. Leave door open. "I've reached out several times without hearing back -- I'll assume the timing isn't right. If that changes, I'm here. [Name]." No ask. No guilt. Prospect remembers how you left.]
Touch 1 -- Day 1 | Email (lighter personalisation than HOT) Touch 2 -- Day 7 | LinkedIn -- value add Touch 3 -- Day 14 | Email -- problem insight, no pitch Touch 4 -- Day 28 | Email or LinkedIn -- soft check-in Touch 5 -- Day 35 | Graceful close
For prospects who went cold after initial engagement:
Touch 1 -- Day 1 | Reference last interaction specifically ["We spoke about X in [Month] -- I wanted to reconnect because [new signal or development that's changed since then]..."] Touch 2 -- Day 10 | New value: something relevant that has changed Touch 3 -- Day 21 | Graceful close or hand-off
OUTREACH SEQUENCE: [Prospect Name] / [Company]
Lead tier: [HOT / WARM / RE-ENGAGE] Sequence: [N] touches over [N] days Goal: [Discovery call / Demo / Re-engagement] Channels: [Mix -- e.g. LinkedIn x3 + Email x3]
TOUCH 1 -- Day [N] | [Channel] [Full message text] Word count: [N]
TOUCH 2 -- Day [N] | [Channel] [Full message text] Word count: [N]
[... all touches ...]
BRANCHING RULES:
SEQUENCE COMPLETION: