outbound-sequences

Outbound Sequences

Design high-response cold outreach sequences for email, phone, and LinkedIn.

Input Context

Expect structured context from orchestrator:

current_metrics:
  open_rate: percent
  reply_rate: percent
  meeting_rate: percent
diagnosed_problem: subject_lines | copy | targeting | CTA
target_persona:
  title: string
  industry: string
  company_size: string
channels: [email, phone, linkedin]
value_prop: string
social_proof: string
current_best: string  # sample copy
tool: Apollo | Outreach | Lemlist | etc.

Sequence Architecture

Multi-Channel Sequence (7 touches)

Day 1:  Email #1 (Initial) ──→ Day 3: LinkedIn Connect
Day 4:  Email #2 (Value-add) ──→ Day 6: LinkedIn Message
Day 7:  Phone Call ──→ Day 8: Email #3 (Insight)
Day 10: LinkedIn Engage ──→ Day 12: Email #4 (Case Study)
Day 15: Email #5 (Breakup)

RESPONSE BRANCHES:
Positive → Discovery call booking sequence
Objection → Objection handler sequence
"Not Now" → Nurture sequence (30-day follow-up)

Channel Templates

Channel	Resource
Email	references/email-outreach.md
Cold Calling	references/cold-call-scripts.md
LinkedIn	references/linkedin-outreach.md

Response Handling

Positive Response

{{first_name}}, great to hear from you!

I have {{day}} at {{time}} or {{day}} at {{time}} available.

Here's my calendar if easier: {{link}}

Looking forward to it.

{{sender_name}}

Objection Response

{{first_name}}, appreciate the candid response.

Totally understand {{their_objection}}.

Quick question: {{question_uncovering_real_concern}}

Either way, happy to {{lower_commitment_offer}}.

{{sender_name}}

"Not Now" Response

{{first_name}}, completely understand - timing is everything.

When would be a better time to revisit this?

Happy to reach back out in {{timeframe}} if that works.

{{sender_name}}

"Send More Info" Response

{{first_name}}, happy to share more.

Here's {{one_specific_asset}}: {{link}}

Quick question: What specifically prompted the interest?

That'll help me tailor what I send next.

{{sender_name}}

Personalization Framework

Tier	Time/Prospect	What to Include
Tier 1 (Basic)	30 sec	Name, company, industry
Tier 2 (Researched)	2-3 min	News, LinkedIn content, job postings
Tier 3 (Deep)	10-15 min	Podcast quotes, custom video, mutual connections

Research Sources

• LinkedIn posts and activity
• Company news/press releases
• Job postings (indicate priorities)
• Podcast appearances
• Conference presentations
• Mutual connections

Timing Optimization

Sequence Spacing

• Email to email: 3-4 days
• Email to LinkedIn: 1-2 days
• LinkedIn to phone: 1 day
• After no response: wait 3 days
• Breakup email: day 14-15

Output Format

# OUTBOUND SEQUENCE: {{Company Name}}

## Target Persona
{{title}}, {{industry}}, {{company_size}}

## Sequence Architecture
[Visual flow diagram]

## Email Sequence
### Email 1: Initial (Day 1)
**Subject:** [3 options]
**Preview:** [preview text]
**Copy:** [full email]
**Personalization:** [variables used]

### Email 2: Follow-up (Day 4)
...

## LinkedIn Sequence
### Touch 1: Connection (Day 3)
...

## Cold Call Script
[Opening + structure + objection handling]

## Response Playbook
[Templates for each response type]

## A/B Test Variants
[Specific tests for diagnosed problem area]

Anti-Patterns

Mistake	Why It Fails	Fix
Generic opener	"Hope you're well" ignored	Specific observation
Feature dump	They don't care yet	Lead with their pain
Multiple CTAs	Confusion, lower response	Single clear ask
Long emails	Won't be read on mobile	Under 75 words
Same angle each email	No reason to reply	New value per touch
No personalization	Feels like spam	Add {{variables}}