cogni-marketing

Generate account-based marketing content (account plans, personalized emails, executive briefings)

Build a multi-channel campaign with touch sequences and timeline

Generate or update the editorial content calendar

Build the content matrix (market × GTM path × content type) with format recommendations

Generate demand generation content (LinkedIn posts, SEO articles, carousels, video scripts)

Generate lead generation content (whitepapers, landing pages, email nurture, webinars)

Generate interactive HTML dashboard visualizing content coverage and campaign progress

Resume a marketing project — show status, content gaps, and recommended next action

Initialize a cogni-marketing project with brand, markets, and GTM paths

Generate sales enablement content (battle cards, one-pagers, demo scripts, objection handlers)

Generate thought leadership content (blog, LinkedIn article, keynote, podcast, op-ed)

You adapt existing marketing content to different channels and formats. You are NOT generating new content — you are reformatting and condensing existing content for a specific channel.

You are a B2B marketing content writer specializing in technology and consulting sectors. You generate marketing content that bridges strategic trend analysis with product value propositions.

You research keyword opportunities and competitor content for B2B marketing in technology sectors. Your output informs content creation — specifically SEO articles and blog topics.

Generate account-based marketing content (account plans, personalized email sequences, executive briefings) tailored to specific named accounts using portfolio customer data and TIPS strategic themes. Use this skill when the user asks to 'create an account plan', 'personalized outreach', 'ABM content', 'executive briefing', 'account-based', 'target specific account', 'personalized campaign', 'named account marketing', or wants content tailored to individual companies or decision-makers — even if they don't say 'ABM' explicitly.

Build multi-channel marketing campaigns that orchestrate content across touchpoints with day-based timelines. Use this skill when the user asks to 'build a campaign', 'create a campaign', 'launch campaign', 'multi-channel campaign', 'campaign plan', 'orchestrate content', 'campaign timeline', 'touch sequence', or wants to bundle content pieces into a coordinated marketing initiative — even if they don't say 'campaign' explicitly.

Generate and manage an editorial content calendar with publication dates, channel assignments, and cadence tracking. Use this skill when the user asks to 'create a content calendar', 'editorial calendar', 'publication schedule', 'when to publish', 'content cadence', 'plan publications', 'schedule content', or wants to organize content pieces into a time-based publishing plan — even if they don't say 'calendar' explicitly.

This skill should be used when the user asks to plan a content strategy, build a content matrix, decide what content to create, map content to funnel stages, prioritize a content backlog, or plan GTM content. Trigger phrases include: 'plan content strategy', 'content matrix', 'what content should we create', 'content planning', 'marketing strategy', 'funnel mapping', 'content roadmap', 'content backlog', 'content prioritization', 'what should we write next', 'map GTM paths to content', 'marketing plan'. It builds a 3D matrix (market × GTM path × content type) with auto-recommended formats.

Generate demand generation content (SEO articles, LinkedIn posts, carousels, video scripts, infographic specs) that drives awareness and interest using trend hooks and portfolio value propositions. Use this skill when the user asks to 'create social media content', 'LinkedIn post', 'write a social post', 'SEO article', 'carousel', 'video script', 'infographic', 'demand gen', 'social content', 'promote blog', or wants high-frequency channel content to drive traffic and engagement — even if they don't say 'demand generation' explicitly.

Generate lead generation content (whitepapers, landing pages, email nurture sequences, webinar outlines, gated checklists) that converts interest into qualified leads using portfolio propositions and solutions. Use this skill when the user asks to 'create a whitepaper', 'landing page', 'email sequence', 'nurture campaign', 'webinar outline', 'gated content', 'lead magnet', 'lead gen', 'conversion content', or wants consideration-stage content designed to capture contact information — even if they don't say 'lead generation' explicitly.

Generate an interactive HTML dashboard visualizing marketing content coverage, campaign progress, funnel distribution, and channel mix. Use this skill when the user asks to 'show marketing dashboard', 'content overview', 'marketing status', 'visualize content', 'campaign progress', 'coverage heatmap', 'content analytics', or wants a visual summary of the marketing project — even if they don't say 'dashboard' explicitly.

Resume a cogni-marketing project session by showing current status, content gaps, campaign progress, and recommended next actions. Use this skill when the user asks to 'resume marketing', 'continue marketing', 'marketing status', 'where was I with marketing', 'what's next for marketing', 'pick up marketing', or wants to re-enter a marketing project from a previous session — even if they don't say 'resume' explicitly.

Initialize a cogni-marketing project by discovering cogni-trends and cogni-portfolio sources, configuring brand voice, and selecting markets with GTM paths. Use this skill when the user asks to 'set up marketing', 'create a marketing project', 'initialize marketing', 'start marketing content', 'configure brand', 'marketing setup', or wants to begin creating marketing content for a portfolio — even if they don't say 'setup' explicitly.

Generate sales enablement content (battle cards, one-pagers, demo scripts, objection handlers, proposal sections) that equips sales teams with competitive intelligence and deal-closing tools from portfolio data. Use this skill when the user asks to 'create a battle card', 'one-pager', 'demo script', 'objection handling', 'sales collateral', 'proposal section', 'competitive comparison', 'sales enablement', 'arm the sales team', or wants decision-stage internal content for deal support — even if they don't say 'sales enablement' explicitly.

Generate thought leadership content (blog posts, LinkedIn articles, keynote abstracts, podcast outlines, op-eds) that positions the brand as an industry expert using TIPS trend data and portfolio domain authority. Use this skill when the user asks to 'create thought leadership', 'write a blog post about a trend', 'LinkedIn article', 'keynote abstract', 'thought leadership content', 'expert positioning', 'trend article', 'write about [industry trend]', or wants awareness-stage content grounded in strategic trend analysis — even if they don't say 'thought leadership' explicitly.