bynder

Run a Bynder optimization audit — eight metrics (taxonomy, derivatives, permissions, integrations, adoption, brand-guidelines, governance, data quality) with a prioritized remediation plan

Bootstrap a new Bynder deployment — portal architecture, metaproperty schema, derivatives, permissions, brand guidelines, integrations, with optional Contentful pairing

Audit Bynder Marketplace connector coverage — what's installed, what's actively used, what's stale, and which Tier 1 adoption-driver connectors are missing

Plan and execute a migration into Bynder from another DAM (Widen, Brandfolder, Cloudinary, AEM Assets, MediaValet, Frontify) or from shared-drive chaos — extraction, mapping, throttled bulk import, downstream reference rewriting, cutover

Wire up Bynder + Contentful pairing — install OOTB app, configure both sides, design the asset-reference shape, plan webhook-driven sync, layer custom Compact View where needed

Senior Bynder DAM platform engineer with command of asset modeling and metaproperties, Brand Guidelines, derivative templates, the bynder-js-sdk, Universal Compact View embedding, Bynder + Contentful pairing, portal and account architecture, permissions and workflow, webhooks, marketplace connectors, migrations, and optimization audits for existing implementations. Use this agent when a task spans multiple skills in this plugin, requires sequencing across model → implement → integrate → optimize, or needs senior judgment about which skill applies — including the explicit recognition of greenfield vs. optimization engagement shapes. Tagline: Bynder at depth — from taxonomy to derivative to Compact View, plus the discipline to fix what's broken in existing implementations.

Information architecture and Bynder asset modeling — designing metaproperty taxonomies, asset-type structures, naming conventions, and tag governance that make assets findable, governable, and integration-ready. Covers IA principles (controlled vocabularies, hierarchies, faceted navigation), modeling patterns (single-select vs. multi-select, parent/child options, asset-type scoping), and Bynder-specific mechanics (metaproperty types, filter visibility, required flags, propagation rules). Use this skill any time the user is designing, refactoring, reviewing, or migrating a metaproperty model — even when they say "set up Bynder," "design the taxonomy," "we need a new metaproperty," "this taxonomy is broken," or "should this be a tag or a metaproperty." Trigger whenever asset structure decisions are being shaped so the result holds up at scale.

Stand up, populate, and govern the Bynder Brand Guidelines module — sections, pages, content blocks, downloadables, embedded assets, and the publish/draft workflow. Covers IA principles for brand documentation, content patterns (do/don't, color, typography, voice), Bynder mechanics (block types, asset embeds, permissions), and the API for syncing guidelines with a code-based design system. Use this skill when setting up Brand Guidelines for the first time, restructuring an existing guideline set, syncing guidelines with a design-system source of truth, planning a brand launch / refresh in Bynder, or driving Brand Guidelines adoption as part of an optimization engagement.

Embed the Bynder Universal Compact View (UCV) — the asset picker — into custom apps, Contentful field controls, Salesforce Lightning components, internal tools, and any other host application that needs a "let editors pick a Bynder asset" UX. Covers UCV configuration (theme, default filters, allowed asset types, derivative selection), the two auth modes (OAuth flow vs. token flow), event handling via postMessage, host-side state integration, and the cases where UCV beats an OOTB Marketplace connector. Use this skill when there's no Marketplace connector for the host system, when the OOTB connector exists but doesn't expose the configuration the editorial flow needs, or when building a bespoke editor where the asset picker is part of the differentiated UX.

The Bynder + Contentful integration playbook — the most common Slalom Composable DXP pattern. Covers the OOTB Bynder app for Contentful, when to extend it with custom Compact View embeds, the asset-reference data shape persisted in Contentful entries, derivative selection at the CMS field level, webhook-driven cache invalidation between the two systems, multi-environment / multi-brand integration patterns, and the optimization-engagement signals that point to a broken pairing. Use this skill any time the engagement involves Bynder and Contentful together — greenfield stand-up, integration repair, or upgrading an existing OOTB-only deployment to a custom-embed pattern.

Design and govern Bynder derivative templates and on-the-fly transformations — what sizes, formats, focal-points, and quality settings to pre-render vs. generate dynamically, how to align derivatives to the design system's responsive breakpoints, and how to keep the derivative library from sprawling. Covers pre-rendered derivatives, the dynamic asset transformation engine (URL-parameter-driven), CDN caching implications, and the operational discipline of retiring unused derivatives. Use this skill when designing derivative templates for a new deployment, auditing derivative output for an existing implementation, planning image / video output for a design system, or reconciling between Bynder derivatives, Next.js Image optimization, and Vercel's image pipeline.