s3-creative-agent

**S3 Brief Selector**: Routes users to the correct S3 brief skill when their request is ambiguous. Studio 3 Marketing produces two types of briefs — a Foundational Brief (evergreen client onboarding document) and a Creative Brief (project-specific brief for Website, Media, Paid Ads, or Social Media work). This skill determines which one the user needs and hands off accordingly. - MANDATORY TRIGGERS: brief, creative brief, start a brief, get the brief going, campaign brief, project brief - Trigger when: the user mentions "brief" without specifying whether they mean a Foundational Brief or a Creative Brief - Trigger when: the user says "creative brief" — this is the S3 Creative Brief, NOT the Foundational Brief - Do NOT trigger when: the user explicitly says "foundational brief," "client brief," "S3 brief," "new client brief," "onboarding brief," "onboarding document," "foundation brief," or "client research document" — those go directly to the s3-foundational-brief skill - Do NOT trigger when: the user explicitly says "website brief," "media brief," "paid ads brief," or "social media brief" — those go directly to the corresponding s3-creative-brief skill

**S3 Creative Brief: Media**: Produces a project-specific creative brief for media planning, buying, or strategy projects. This is one of four S3 Creative Brief types used by Studio 3 Marketing. - MANDATORY TRIGGERS: media brief, media creative brief, S3 media brief, media planning brief, media strategy brief, media buying brief - Also trigger when: the s3-brief-selector router skill routes a user here after they select "Media" as their creative brief subtype - Do NOT trigger on: "foundational brief," "client brief," "onboarding brief," "S3 brief," "website brief," "paid ads brief," "social media brief," or ambiguous phrases like "brief," "creative brief," or "start a brief" — those are handled by other S3 skills

**S3 Creative Brief: Paid Ads**: Produces a project-specific creative brief for paid advertising campaigns including PPC, display, programmatic, and paid social. This is one of four S3 Creative Brief types used by Studio 3 Marketing. - MANDATORY TRIGGERS: paid ads brief, paid advertising brief, S3 paid ads brief, PPC brief, display ads brief, programmatic brief, paid media brief, ad campaign brief - Also trigger when: the s3-brief-selector router skill routes a user here after they select "Paid Ads" as their creative brief subtype - Do NOT trigger on: "foundational brief," "client brief," "onboarding brief," "S3 brief," "website brief," "media brief," "social media brief," or ambiguous phrases like "brief," "creative brief," or "start a brief" — those are handled by other S3 skills

**S3 Creative Brief: Social Media**: Produces a project-specific creative brief for social media strategy, content planning, or campaign projects. This is one of four S3 Creative Brief types used by Studio 3 Marketing. - MANDATORY TRIGGERS: social media brief, social creative brief, S3 social media brief, social strategy brief, social content brief, social campaign brief - Also trigger when: the s3-brief-selector router skill routes a user here after they select "Social Media" as their creative brief subtype - Do NOT trigger on: "foundational brief," "client brief," "onboarding brief," "S3 brief," "website brief," "media brief," "paid ads brief," or ambiguous phrases like "brief," "creative brief," or "start a brief" — those are handled by other S3 skills

**S3 Creative Brief: Website**: Produces a project-specific creative brief for website design, redesign, or development projects. This is one of four S3 Creative Brief types used by Studio 3 Marketing. - MANDATORY TRIGGERS: website brief, website creative brief, S3 website brief, web design brief, website redesign brief, website development brief - Also trigger when: the s3-brief-selector router skill routes a user here after they select "Website" as their creative brief subtype - Do NOT trigger on: "foundational brief," "client brief," "onboarding brief," "S3 brief," "media brief," "paid ads brief," "social media brief," or ambiguous phrases like "brief," "creative brief," or "start a brief" — those are handled by other S3 skills

**S3 Foundational Brief**: Produces a structured, fact-based Foundational Brief for new clients from uploaded intake documents and web research. Captures evergreen client facts across Client Details, Goals/Painpoints/Asks, Digital Snapshot, Brand Essentials, Audiences, Competitors, Market Differentiators, Brand Voice, and Bright Idea. - MANDATORY TRIGGERS: foundational brief, client brief, S3 brief, new client brief, onboarding brief, onboarding document, foundation brief, client research document - Also trigger when: user uploads client intake documents (creative survey, client profile, creative notes, work agreement, SEO keywords) and wants a structured brief produced from them - Do NOT trigger on: "creative brief," "brief" (ambiguous), "start a brief," "get the brief going," "campaign brief," "project brief," "website brief," "media brief," "paid ads brief," or "social media brief" — these are handled by the s3-brief-selector skill or the s3-creative-brief skill - Use any time a team member explicitly asks for a Foundational Brief or uses foundational-specific language (onboarding, new client, client research)

**S3 Recommendation Document**: Produces polished B&W internal recommendation documents (.docx) for client strategy discussions. These are short (2–6 page), account-manager-friendly documents that present a clear position on a client request — what we recommend, why, and what the approach looks like. Uses the shared S3 document style system (Open Sans, B&W palette). - MANDATORY TRIGGERS: recommendation doc, recommendation document, strategy recommendation, internal recommendation, client recommendation, rec doc, write a recommendation, position paper, strategy doc for client - Also trigger when: the user describes a client ask and wants to prepare a formal internal position or recommendation for a meeting, call, or presentation - Also trigger when: the user says things like "write up a recommendation for [client]", "prepare a doc for the call about [topic]", "put together our position on [topic]" - Do NOT trigger on: "foundational brief," "creative brief," "brief" (any kind), "proposal," "SOW," "contract," "invoice" — those are handled by other S3 skills or different workflows entirely - When in doubt, if someone at Studio 3 is preparing for a client call and needs a document that says "here's what we think and why," this is the skill to use