From s3-creative-agent
**S3 Brief Selector**: Routes users to the correct S3 brief skill when their request is ambiguous. Studio 3 Marketing produces two types of briefs — a Foundational Brief (evergreen client onboarding document) and a Creative Brief (project-specific brief for Website, Media, Paid Ads, or Social Media work). This skill determines which one the user needs and hands off accordingly. - MANDATORY TRIGGERS: brief, creative brief, start a brief, get the brief going, campaign brief, project brief - Trigger when: the user mentions "brief" without specifying whether they mean a Foundational Brief or a Creative Brief - Trigger when: the user says "creative brief" — this is the S3 Creative Brief, NOT the Foundational Brief - Do NOT trigger when: the user explicitly says "foundational brief," "client brief," "S3 brief," "new client brief," "onboarding brief," "onboarding document," "foundation brief," or "client research document" — those go directly to the s3-foundational-brief skill - Do NOT trigger when: the user explicitly says "website brief," "media brief," "paid ads brief," or "social media brief" — those go directly to the corresponding s3-creative-brief skill
npx claudepluginhub andrescuervo-s3/s3-creative-agentThis skill uses the workspace's default tool permissions.
Studio 3 Marketing has two distinct brief types, and team members often just say "brief" or "creative brief" without specifying which one they need. This skill exists to catch those ambiguous requests, ask one clarifying question, and route to the correct skill — saving time and preventing the wrong brief from being generated.
Coordinates digital marketing agency tasks: routes requests to SOSTAC workflows, manages brand contexts, spawns specialist teams, and tracks campaigns.
Drafts minisite or campaign brief markdown from offer.md, audience.md, voice.md, research files, and operator picks like dial/archetype. Includes headlines, value props, mechanism summary, page picks, and adjacency map.
Structures concise creative briefs with goals, audience, guardrails for campaigns, product launches, and team alignment.
Share bugs, ideas, or general feedback.
Studio 3 Marketing has two distinct brief types, and team members often just say "brief" or "creative brief" without specifying which one they need. This skill exists to catch those ambiguous requests, ask one clarifying question, and route to the correct skill — saving time and preventing the wrong brief from being generated.
Foundational Brief — An evergreen, fact-based onboarding document created when a new client comes on board. It captures who the client is: their details, goals, pain points, brand essentials, audiences, competitors, market differentiators, brand voice, and a bright idea. It is NOT a strategy document. It does not change per project.
Creative Brief — A project-specific brief created when work begins on a specific deliverable. Each subtype is its own skill:
s3-creative-brief-website) — for website design, redesign, or development projectss3-creative-brief-media) — for media planning, buying, or strategy projectss3-creative-brief-paid-ads) — for paid advertising campaignss3-creative-brief-social-media) — for social media strategy, content, or campaign projectsWhen this skill is triggered, follow this decision tree:
Use the AskUserQuestion tool to ask:
"Which type of brief are you working on?"
Options:
Wait for the user's response.
If the user chooses Foundational Brief:
Invoke the s3-foundational-brief skill using the Skill tool. The foundational brief skill will take over from here. Do not ask any further questions — let the foundational brief skill handle its own startup workflow.
If the user chooses Creative Brief:
Use the AskUserQuestion tool to ask the follow-up:
"What type of Creative Brief do you need?"
Options:
Then route to the corresponding skill:
| Subtype | Skill to invoke |
|---|---|
| Website | s3-creative-brief-website |
| Media | s3-creative-brief-media |
| Paid Ads | s3-creative-brief-paid-ads |
| Social Media | s3-creative-brief-social-media |
Invoke the skill using the Skill tool. The creative brief skill will take over from here.