s3-brief-selector
**S3 Brief Selector**: Routes users to the correct S3 brief skill when their request is ambiguous. Studio 3 Marketing produces two types of briefs — a Foundational Brief (evergreen client onboarding document) and a Creative Brief (project-specific brief for Website, Media, Paid Ads, or Social Media work). This skill determines which one the user needs and hands off accordingly. - MANDATORY TRIGGERS: brief, creative brief, start a brief, get the brief going, campaign brief, project brief - Trigger when: the user mentions "brief" without specifying whether they mean a Foundational Brief or a Creative Brief - Trigger when: the user says "creative brief" — this is the S3 Creative Brief, NOT the Foundational Brief - Do NOT trigger when: the user explicitly says "foundational brief," "client brief," "S3 brief," "new client brief," "onboarding brief," "onboarding document," "foundation brief," or "client research document" — those go directly to the s3-foundational-brief skill - Do NOT trigger when: the user explicitly says "website brief," "media brief," "paid ads brief," or "social media brief" — those go directly to the corresponding s3-creative-brief skill
From s3-creative-agentnpx claudepluginhub andrescuervo-s3/s3-creative-agent --plugin s3-creative-agentThis skill uses the workspace's default tool permissions.
S3 Brief Selector
Purpose
Studio 3 Marketing has two distinct brief types, and team members often just say "brief" or "creative brief" without specifying which one they need. This skill exists to catch those ambiguous requests, ask one clarifying question, and route to the correct skill — saving time and preventing the wrong brief from being generated.
The Two Brief Types
Foundational Brief — An evergreen, fact-based onboarding document created when a new client comes on board. It captures who the client is: their details, goals, pain points, brand essentials, audiences, competitors, market differentiators, brand voice, and a bright idea. It is NOT a strategy document. It does not change per project.
Creative Brief — A project-specific brief created when work begins on a specific deliverable. Each subtype is its own skill:
- Website (
s3-creative-brief-website) — for website design, redesign, or development projects - Media (
s3-creative-brief-media) — for media planning, buying, or strategy projects - Paid Ads (
s3-creative-brief-paid-ads) — for paid advertising campaigns - Social Media (
s3-creative-brief-social-media) — for social media strategy, content, or campaign projects
Routing Logic
When this skill is triggered, follow this decision tree:
Step 1: Determine the brief type
Use the AskUserQuestion tool to ask:
"Which type of brief are you working on?"
Options:
- Foundational Brief — New client onboarding (evergreen facts about the client)
- Creative Brief — Project-specific (Website, Media, Paid Ads, or Social Media)
Wait for the user's response.
Step 2: Route based on their answer
If the user chooses Foundational Brief:
Invoke the s3-foundational-brief skill using the Skill tool. The foundational brief skill will take over from here. Do not ask any further questions — let the foundational brief skill handle its own startup workflow.
If the user chooses Creative Brief:
Use the AskUserQuestion tool to ask the follow-up:
"What type of Creative Brief do you need?"
Options:
- Website — Website design, redesign, or development
- Media — Media planning, buying, or strategy
- Paid Ads — PPC, display, programmatic, or paid campaigns
- Social Media — Social media strategy, content, or campaigns
Then route to the corresponding skill:
| Subtype | Skill to invoke |
|---|---|
| Website | s3-creative-brief-website |
| Media | s3-creative-brief-media |
| Paid Ads | s3-creative-brief-paid-ads |
| Social Media | s3-creative-brief-social-media |
Invoke the skill using the Skill tool. The creative brief skill will take over from here.
Important
- This skill is a router only. It does not produce any brief content itself.
- Keep the interaction fast — one or two questions maximum, then hand off.
- If the user's original message already makes the brief type clear (e.g., they said "I need a website brief"), skip the questions and go straight to the appropriate skill.
- Never start generating brief content. Your only job is to route.
- Use the AskUserQuestion tool for the routing questions — it gives users clean clickable options rather than making them type their answer.