mainbranch

Create and review Meta/Facebook/Instagram ads. Flexible entry points: full pipeline (copy + images), copy only, images only, creative variations (hook library), video scripts, video repurpose, compliance review, or ad account check (Pipeboard). Use when asked to create ads, ad copy, image prompts, video scripts, creative variations, or review ads. Say /mb-ads or describe what you need.

Open, update, close, list, and narrate Main Branch business bets from repo truth. Use when the operator wants to frame an operating bet, track progress, capture a verdict, or draft public-safe narration.

Session-closing skill that helps users wrap up intentionally. Use when: user says done, wrapping up, end my day, closing out, call it a day, goodnight, that's it for today, checkpoint, pause. Bookend to /mb-start. Scans git activity, surfaces what happened, spawns a crystallize agent for deep analysis, commits uncommitted work, and closes with a brief summary. Works for end-of-day, end-of-research-batch, end-of-decision-sprint, or mid-work checkpoints.

Answer questions about Main Branch and Claude Code. Use when: user asks how/what/why questions, is confused about two-repo model or skills, encounters errors, says help or stuck, asks about workflow, is a beginner, or wants to know what to do next.

CREATE organic content scripts (Reels, TikTok, carousels, static posts). Use when user wants to GENERATE new scripts from concepts. NOT for research/mining competitor content - that's /mb-think. NOT for paid ads - use /mb-ads instead. Modes: video, carousel, static. If user says "mine", "scrape", "research competitors" → route to /mb-think.

Legacy alias for /mb-update. Use only when the user explicitly types /mb-pull or says pull latest using old Main Branch language.

Bootstrap a new business repo with Main Branch structure, or migrate an existing single-offer repo to multi-offer. Use when: (1) New user needs Claude Code environment configured (2) User says "set up", "get started", "initialize", "bootstrap", "create my repo", "new business" (3) User is new to Main Branch and needs full onboarding (4) Migrating existing business context into the Main Branch structure (5) User wants to add a second offer to an existing repo. Creates Chrome extension setup, two-repo model, business repo with full structure. Gathers context aggressively until complete. Applies domain rubrics by business type. Teaches concepts during setup.

Triage and build any site shape — lander (1 page), minisite (~4 pages), or full website — and graduate between them. Routes to per-shape build flow, reads from business reference files, deploys to Cloudflare Pages with git auto-deploy. Use when: (1) Operator says 'I want a site' / 'I want a lander' / 'spin up a one-pager' (2) Setting up a new site of any shape from offer + audience material (3) Updating / iterating on an existing site (4) Graduating a site to a new shape (lander → minisite → website → website + CMS) (5) Previewing or publishing changes Triggered by: /mb-site, 'build a site', 'landing page', 'lander', 'minisite', 'website', 'I need a site', 'spin up a site', 'put this online', 'publish site', 'deploy site', 'update my site', 'graduate my site', 'add a CMS to my site'

Compose a site brief from offer.md + audience.md + voice.md + research files + the operator's dial / archetype picks. Used by /mb-site as the brief-drafting step. Loadable independently for /mb-vsl, /mb-ads, /mb-organic if they want to share the same brief shape.

Generate N concept variations of a site / asset on localhost in parallel, foreground subagents. Default 2. Operator picks one to publish. Used by /mb-site as the concept-generation step.

Run dial-gated Seven Sweeps + auxiliary gates against a brief or copy draft. Returns synthesized findings to the operator. Used by /mb-site at pre-lock and pre-publish moments. Reusable by /mb-vsl, /mb-ads in v0.2.

Main entry point for Main Branch. Detects state and routes to the right skill. Use when: user says start/help/begin, is new/returning/lost, opens Main Branch without a task, or needs triage. Routes to /mb-setup, /mb-think, /mb-bet, /mb-ads, /mb-vsl, /mb-organic, /mb-wiki, /mb-help.

Thin Main Branch status wrapper. Use when the operator asks what changed, what is healthy, what is stale, what to do next, or wants a daily briefing inside Claude Code.

Combined research, decision, and codification workflow. Use when: (1) Exploring a question before committing (2) Making a decision that needs documentation (3) User says research, decide, figure out, explore, codify, enrich, add context (4) Updating reference files based on decisions (5) User wants to add new testimonials, angles, or proof to existing files. Supports modes: full flow, research-only, decide-only, codify.

Update Main Branch. Use when the user says update, upgrade, pull latest, get latest Main Branch, asks whether they are current, or after Devon announces a new release. Preferred over legacy /mb-pull.

Write high-converting Video Sales Letter scripts for any offer type. Routes to appropriate framework based on context. Use when: (1) Creating VSL scripts for Skool communities or membership offers (2) Writing sales videos for B2B high-ticket services ($3K-$50K+) (3) User says "VSL", "video sales letter", "sales video script", "about page video" (4) Need structured frameworks: 18-section for Skool/membership or 7-step Haynes for B2B. Produces camera-ready scripts optimized for spoken delivery. Never invents facts.

Create and maintain personal wikis using Commune Wiki architecture. Use when: (1) Setting up a new wiki from the commune-wiki template (2) Personalizing wiki (name, avatar, social links, domain) (3) Adding atomic notes with proper frontmatter and WikiLinks (4) Publishing changes (git commit + push for auto-deploy) (5) Converting Gemini/GPT deep research into wiki format (6) Pulling upstream template updates from Devon (7) Generating "Recent Updates" notes from Git history Triggered by: /mb-wiki, "add a note", "publish wiki", "create wiki", "configure wiki", "personalize wiki"