mb-organic

Organic

Create organic content scripts in your voice — Reels, TikToks, carousels, static posts.

Need help? Type /mb-help + your question anytime. If conversation compacts, /mb-help reloads fresh context.

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Triage

Detect if user is in the right place:

User Says	They Want	Route To
"mine", "scrape", "research competitors", "what are they saying"	Research/Mining	/mb-think (research mode)
"transcribe", "extract from video"	Mining	/mb-think (research mode)
"create", "generate", "write scripts", "make content"	Create	Continue in /mb-organic

If mining intent detected:

"Sounds like you want to research/mine competitor content. That's /mb-think territory — it saves to research/ and feeds your reference files. Should I switch you to /mb-think?"

If unclear:

"Are you trying to mine competitor content (research) or create new scripts (generate)?"

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Pull Latest Updates

For the canonical engine resolution + pull bash block (and the failure warning), see references/pull-engine-updates.md. Run it at the start of every invocation.

Then run mb status --json --peek from the business repo and use its readiness, drift.items, and ranked_actions facts before asking setup or reference-health questions. Direct file checks below are content-specific, not repo-health probes.

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About Mining (Lives in /mb-think Now)

Mining competitor content is research work. It belongs in /mb-think because:

• Mining output goes to research/ folder
• Extracted insights feed into reference files
• It's the "Research" phase of the think cycle

If user wants to mine: Route them to /mb-think. Say:

"Mining is research work — /mb-think handles that and saves to your research/ folder. Should I switch you over?"

This skill assumes mining already happened. Users arrive here with:

• Concepts from research/*-competitor-mine.md
• A topic they want to turn into content
• Inspiration from their own research

For the full mining methodology (Visual/Audible/Emotional framework, AI capabilities and limits, why mining flows into reference) see references/mining-methodology.md.

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Offer Context Resolution

Before loading reference files, resolve the active offer:

1. Check .vip/local.yaml for current_offer
2. If set: load reference/offers/[current_offer]/offer.md as the active offer
3. If not set AND reference/offers/ exists: ask which offer
4. If no offers/ folder: use reference/core/offer.md (single-offer, backward compatible)

Always-core files (never per-offer): soul.md, voice.md, content-strategy.md Offer-aware files (check offers/ first, fall back to core/): offer.md, audience.md Accumulate files (load both): testimonials.md (offer-specific + brand-level)

Offer argument: /mb-organic video [offer] "concept" — e.g., /mb-organic video community "morning routine" If offer specified, overrides session current_offer for this run.

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First-Time Setup

Requires reference/core/voice.md (always core), plus resolved offer.md and audience.md (offer-aware — checks offers/[active]/ first, falls back to core/).

Optional but recommended: reference/domain/content-strategy.md — If present, /mb-organic reads content pillars to align generated content and platform strategy for format selection. Note that content-strategy.md is brand-level, but content can be offer-specific. Works perfectly without it.

Congruence check: If reference/domain/funnel/skool-surfaces.md exists, read it. Organic content should echo the same positioning and claims visible on the Skool about page and pricing cards. No contradictions between organic and the landing experience.

CWD-first: If reference/core/ exists in CWD, you're already in the business repo. Otherwise, run mb status --json --peek and use its repo/readiness facts if available. If status cannot identify a repo, ask the user or run /mb-setup.

Missing files? See references/first-time-setup.md.

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Presenting Options (Keep It Tight)

Don't list all modes in chunky blocks. Instead:

1. Check for existing concepts — Is there recent mining in research/?
2. Recommend ONE path based on their context
3. Mention alternatives briefly in one line

Example output (concepts exist):

Found recent mining (research/2026-01-20-competitor-mine.md) with 10 concepts.

Recommended: Pick a concept and generate a video script.

Other modes: `carousel "concept"`, `static "concept"`

Which concept interests you? Or provide your own topic.

Example output (no concepts):

No recent mining found. Two options:

1. Mine competitors first → `/mb-think` (saves to research/, come back here after)
2. Skip mining, give me a topic → I'll generate directly

Which works better for you?

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Modes

/mb-organic (Default)

Check for existing mined concepts, pick one, generate scripts.

Check research/ -> Check content-strategy.md (if exists, suggest pillar-aligned topic) -> Select concept -> Generate -> Output

If content-strategy.md exists and has pillars defined, suggest topics aligned to those pillars when the user has no specific concept in mind.

If no mining exists, prompt: "No mined concepts found. Want to mine competitors first? That's /mb-think — should I switch you over?"

/mb-organic mine (Routes to /mb-think)

If user types /mb-organic mine, redirect:

"Mining is research work now. Routing you to /mb-think for mining — it'll save to research/ and you can come back here to generate scripts from those concepts."

Then invoke /mb-think.

/mb-organic video "concept"

Generate Reels/TikTok script from a concept.

/mb-organic carousel "concept"

Generate multi-slide carousel copy from a concept.

/mb-organic static "concept"

Generate single-post caption from a concept.

Output path (all script modes): outputs/YYYY-MM-DD-organic-[offer]-{campaign}/organic-batch-001.md (include offer slug in multi-offer mode; omit [offer]- in single-offer mode)

Output frontmatter:

---
type: output
format: video | carousel | static
date: YYYY-MM-DD
status: draft
platform: instagram | tiktok
---

Campaign name is REQUIRED. Ask user if not provided. Examples: january-hooks, transformation-series, pain-point-reels.

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Context Awareness (Check Before Recommending)

At session start, scan what's been done:

1. Check research/*-competitor-mine.md — Who was mined? When?
2. Check outputs/*-organic-*/ — What scripts exist?
3. Don't suggest re-mining same handles from today
4. Recommend generating from existing mining if concepts unused
5. Check reference/domain/content-strategy.md — What pillars are defined? What platform is the target?

Example context-aware response:

Found today's mining (research/2026-01-20-competitor-mine.md):
- @cassie.schoonover, @likfoon already mined
- 10 concepts extracted, 2 scripts generated

Options:
1. Generate from remaining 8 concepts
2. Mine new competitors → `/mb-think`
3. Start fresh with your own topic

What should we call this batch? (e.g., "january-hooks", "transformation-reels")

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Transparency

Before generating: show which reference files you're using. Before saving: show file paths.

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Full Flow Walkthrough

1. Check for concepts — Look in research/*-competitor-mine.md or research/*-mining.md
2. If no concepts — Ask if they want to mine first (route to /mb-think) or provide a topic directly
3. Select concept — User picks from mined concepts or provides their own
4. Adapt to brand — Map concept to user's offer, audience, voice
5. Generate scripts — Use appropriate framework (video/carousel/static)
6. Save output — Scripts to outputs/YYYY-MM-DD-organic-{campaign}/
7. Commit prompt — "Saved to [path]. Want me to commit this to git?"

Mining lives in /mb-think now. If user needs to mine competitors, route them there first.

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Video Mode

Input: concept from mining, user topic, or research file.

Framework	Structure	When to Use
Educational	Hook -> Tips -> Takeaway	How-to, lists
Story-based	Hook -> Trigger -> Outcome	Personal narrative
Transformation	Before -> Turning Point -> After	Journey, case study
Problem-Solution	Hook -> Problem -> Solution	PAS for organic

Structure: Hook (0-3s) → Retain (3-45s) → Reward (final 5-15s)

See references/organic-frameworks.md and references/video-script-template.md.

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Carousel Mode

7-10 slides: Hook → Value (one idea/slide) → Summary → CTA

See references/carousel-template.md.

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Static Mode

Hook (first line) → Body → Soft CTA → Hashtags (optional)

See references/static-template.md.

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Voice Adaptation

Read reference/core/voice.md. Match tone, use their vocabulary, avoid their "never say" list.

Authenticity: Sounds like creator (not copywriter). Uses contractions. Matches energy. No AI tells ("dive into", "unlock", "game-changer").

See references/organic-frameworks.md for soft CTA examples.

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Integration with /mb-think

To save winning angles: route to /mb-think codify → reference/proof/angles/.

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Content Strategy Integration

If reference/domain/content-strategy.md exists, /mb-organic uses it to improve output:

• Pillar alignment: Suggest topics from defined pillars when user has no specific concept
• Platform format: Default to the format matching the target platform from platform strategy
• Content mix: Track which pillar types have been generated recently to maintain ratio balance
• Hooks library: Pull proven hooks from the hooks library section if populated
• Enemy-pillar mapping: Each pillar fights a named enemy. Content should position against the enemy. Check voice.md for declared enemies.
• Saves-first metrics: Weight save-ability highest when evaluating content concepts. Saveable = educational, actionable, reference-worthy.

If content-strategy.md does not exist, /mb-organic works exactly as before -- from mined concepts or user-provided topics. No warnings, no degradation.

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Quality Checklist

Content: Hook stops scroll. One idea. Value before ask. Soft CTA.

Saves optimization: Is this content saveable? Educational, actionable, reference-worthy content drives saves. Saves are the #1 purchase intent signal — weight them above shares and likes.

Enemy clarity: Does this content fight a named enemy? Check voice.md for Named Enemies section. Enemy-driven content creates identity contrast.

Voice: Sounds like creator. Matches energy. Uses vocabulary. No AI tells.

Platform: Appropriate length. Correct structure. Optimized for retention/saves.

Skool congruence: If skool-surfaces.md exists, claims and positioning match live about page + pricing cards.

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Examples & Compaction Recovery

For walkthrough examples (context-aware start, video-only, mining redirect) and the recovering-from-compaction protocol, see references/examples.md.

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References

Setup: first-time-setup.md, minimal-voice-template.md, apify-setup.md

Frameworks: organic-frameworks.md

Templates: mining-template.md, video-script-template.md, carousel-template.md, static-template.md

Methodology & Examples: mining-methodology.md, examples.md