Create a go-to-market strategy covering marketing channels, messaging, success metrics, and launch timeline. Use when planning a product launch, creating a GTM plan from scratch, or defining a launch strategy for a new market.
From pm-go-to-marketnpx claudepluginhub tarunccet/pm-skills --plugin pm-go-to-marketThis skill uses the workspace's default tool permissions.
Guides Next.js Cache Components and Partial Prerendering (PPR) with cacheComponents enabled. Implements 'use cache', cacheLife(), cacheTag(), revalidateTag(), static/dynamic optimization, and cache debugging.
Migrates code, prompts, and API calls from Claude Sonnet 4.0/4.5 or Opus 4.1 to Opus 4.5, updating model strings on Anthropic, AWS, GCP, Azure platforms.
Facilitates interactive brainstorming sessions using diverse creative techniques and ideation methods. Activates when users say 'help me brainstorm' or 'help me ideate'.
| Input | Required? | Example |
|---|---|---|
| Product description and launch context | ✅ Required | New AI code review tool entering the developer tools market |
| Target customer and beachhead segment | ✅ Required | Engineering managers at 50–200 person startups |
| Launch timeline and budget context | 🟡 Recommended | "Targeting Q2 launch, $50k marketing budget" |
| Existing positioning or messaging | ⚪ Optional | Value proposition statement, brand guidelines |
| Competitive landscape | ⚪ Optional | 3-5 main competitors and their positioning |
Don't have everything? Start anyway — the skill will work with what you provide and flag where richer input would improve the output.
Create a comprehensive go-to-market strategy for a product launch. This skill covers marketing channels, messaging development, success metrics definition, and launch planning.
The system will help you load and analyze early research about your product and target market. Provide:
Evaluate which channels best reach your target audience:
Create audience-specific messaging that resonates:
Establish measurable KPIs to track launch success:
Build a phased launch timeline:
Use $ARGUMENTS to pass:
A structured GTM strategy document including:
This skill applies a structured GTM strategy methodology, focusing on market selection, channel fit, and message-market fit for sustainable product growth.