From rmbc-skills
Generate RMBC-structured video sales letter scripts with timing markers — the highest-converting long-form format in direct response.
npx claudepluginhub coleschaffer/copywritingskills-rmbcThis skill uses the workspace's default tool permissions.
Generate a complete VSL (Video Sales Letter) script structured around RMBC principles. VSLs are the highest-converting long-form format in direct response — they combine the persuasive power of long-form copy with the engagement of video. Every VSL follows the same proven arc: hook → problem → mechanism reveal → proof cascade → offer → close. Scripts include timing markers so the client or edit...
Writes high-converting Video Sales Letter scripts for Skool communities, memberships, or B2B high-ticket services ($3K-$50K+). Routes to 18-section Skool or 7-step Haynes frameworks based on context. Outputs camera-ready spoken scripts in repo structure without inventing facts.
Direct response copywriting frameworks for video scripts. Includes DR formula, PAS, AIDA, hook formulas, CTA best practices, and conversion optimization. Auto-activates when writing scripts, sponsored content, affiliate content, hooks, CTAs, or copywriting for video. Use when discussing scriptwriting, DR formula, PAS framework, hooks, calls to action, or conversion copy.
Generates timestamped webinar scripts with hook, teaching segments, offer transition, Q&A handling, slide suggestions, presenter cues, and replay email sequences.
Share bugs, ideas, or general feedback.
Generate a complete VSL (Video Sales Letter) script structured around RMBC principles. VSLs are the highest-converting long-form format in direct response — they combine the persuasive power of long-form copy with the engagement of video. Every VSL follows the same proven arc: hook → problem → mechanism reveal → proof cascade → offer → close. Scripts include timing markers so the client or editor knows pacing at a glance. Mobile-first: 80%+ of VSL viewers watch on phones.
| Input | Required | Description |
|---|---|---|
product_description | Yes | What the product is, what it does, key features/ingredients/components |
target_audience | Yes | Who the prospect is — demographics, pain points, desires, sophistication level |
key_mechanism | Yes | The product's unique mechanism (output from /mechanism-ideation) |
price_point | Yes | Product price and any payment plan options |
guarantee | Yes | Money-back guarantee details (duration, conditions) |
proof_points | No | Testimonials, case studies, clinical data, expert endorsements |
target_length | No | One of: short (10-15 min), standard (25-35 min), long (45-60 min). Default: standard |
Read rmbc-context/SKILL.md to load RMBC framework definitions. VSLs deploy all four RMBC phases sequentially — Research informs the hook and problem section, Mechanism drives the core revelation, Brief structures the argument, Copy executes the persuasion.
Build a structural outline with timing markers before writing:
| Section | Timing (standard) | Purpose |
|---|---|---|
| Hook | 0:00–0:30 | Stop the scroll, open a loop |
| Problem Agitation | 0:30–3:00 | Make the pain vivid and urgent |
| Failed Solutions | 3:00–5:00 | Disqualify alternatives |
| Mechanism Reveal | 5:00–10:00 | Introduce the unique mechanism |
| Proof Cascade | 10:00–18:00 | Stack evidence — testimonials, data, demos |
| Product Introduction | 18:00–22:00 | Bridge mechanism to product |
| Offer Stack | 22:00–27:00 | Value stack with price anchoring |
| Risk Reversal | 27:00–29:00 | Guarantee removes objection |
| Close + Urgency | 29:00–32:00 | Final CTA with scarcity/urgency |
| PS / Second Close | 32:00–35:00 | Recap for skimmers, restate guarantee |
Scale timing proportionally for short or long formats.
For each section, write:
Rules:
Include 3 CTA insertion points:
Each CTA must include: what to do, what they get, guarantee reminder.
## VSL Script: [Product Name]
**Audience:** [target audience summary]
**Mechanism:** [key mechanism name]
**Format:** [short | standard | long] (~XX minutes)
**Price:** [price point]
**Guarantee:** [guarantee summary]
---
### [0:00–0:30] HOOK
**Screen:** [visual direction]
**Script:**
[voiceover copy]
**→ Transition:** [bridge to next section]
---
### [0:30–3:00] PROBLEM AGITATION
[...continue for each section...]
---
## Production Notes
- **Total word count:** ~X,XXX words (~XX minutes at 150 wpm)
- **CTA count:** 3 (soft at XX:XX, main at XX:XX, PS at XX:XX)
- **Pattern interrupts:** [list timestamps]
- **Key slides to design:** [list 3-5 critical visual moments]
Hook must work in the first 5 seconds — no preamble, no "Hi, my name is..."
Mechanism section must make a complex idea simple through analogy
Proof cascade must include 3+ distinct proof types (not all testimonials)
Every CTA must restate the guarantee
Script must read naturally when spoken aloud — no written-language constructions
Timing markers must be realistic at ~150 words per minute speaking pace
Specificity gate: Every claim in the script must include a number, name, or timeframe — no "get results" or "feel better"
Mechanism quantification: When referencing the mechanism, include at least one specific data point (number, timeframe, study reference)
Audience journey: The script must reference where the reader IS (what they've tried, what's failing) — not just who they are demographically
Proof diversity: Use at least 2 different proof types (testimonial, statistical, authority, case study) — do not rely on a single proof mode
Objection handling: The script must address at least 2 likely objections with concrete responses (ROI math, proof of similar result, risk reversal)
/mechanism-ideation first to develop the core mechanism/hook-battery for hook options to open the VSL/lead-writer for alternative opening approaches/ingredient-research for proof points and clinical data/rmbc-copy-auditGenerated using RMBC framework by Stefan Georgi. Learn more: copyaccelerator.com/join