claude-vibes

Start brand identity creation with interactive founder discovery

Research and define your target audience for brand identity

Audit competitor brands to find differentiation opportunities

Finalize brand name with domain verification

Define your brand's purpose, mission, and vision

Define core values that differentiate your brand

Develop brand positioning strategy

Select brand archetype for emotional positioning

Define brand personality and voice guidelines

Create brand messaging framework with value proposition and pillars

Create memorable brand tagline options

Write elevator pitch variations for different contexts

Create visual identity direction and logo brief

Develop brand color palette with exact specifications

Develop brand typography system with font recommendations

Compile all brand work into final brand guidelines document

Discover the problem space, users, and value proposition

Define features, prioritize MVP, and create user stories

Design the technical foundation: data model, APIs, and key decisions

Create the implementation roadmap with phases and milestones

Explore the codebase and plan a clean, production-grade implementation

Implement the planned feature following project patterns

Review code for production quality before shipping

Run pre-commit checks on uncommitted changes before shipping

Create a commit with an auto-generated descriptive message

Commit your changes and push to the remote branch

Commit, push, and create a pull request

Investigate an issue and understand what's wrong

Implement a fix for a diagnosed issue

Verify a fix works and document it in LOGS.json

Analyze code for refactoring opportunities

Apply refactoring changes safely

Verify refactoring preserved behavior and document it

Craft effective Midjourney V7 prompts through guided interactive discovery

Craft effective prompts for Nano Banana Pro image generation

Deep research on a brand for content creation - positioning, competitors, pain points, differentiators

Deep research on any topic using expert knowledge extraction

Strategic business growth consultation with prioritized opportunities

Create compelling, human-sounding copy with expert direct-response techniques

Write a converting script for sponsored/affiliate content with guided research and methodology

Write anything — emails, messages, notes — with human-sounding output

Use this agent when you need to select brand archetypes for a brand identity. This agent specializes in the 12 Jungian brand archetypes and helps brands identify their primary and secondary archetypes to establish emotional positioning and personality foundation.

Use this agent when you need to research and define the target audience for brand identity work. This agent specializes in psychographic analysis, Jobs-to-be-Done frameworks, and building detailed audience profiles that inform brand positioning and voice. Unlike market-validator (which focuses on market viability), this agent focuses on understanding the audience deeply enough to create an emotional brand connection.

Use this agent when you need to develop a brand color palette. This agent specializes in strategic color selection including primary colors, secondary colors, neutrals, and accent colors with specific hex/RGB/CMYK values, psychological rationale, accessibility considerations, and usage guidelines.

Use this agent when you need to analyze competitor brands for brand identity work. This agent specializes in auditing competitor visual identities, positioning, brand voice, and identifying differentiation opportunities. Unlike market-validator (which focuses on market viability), this agent focuses specifically on BRAND analysis to find white space for positioning.

Use this agent when you need to create elevator pitch variations for a brand. This agent specializes in crafting verbal brand summaries of different lengths (10 seconds, 30 seconds, 60 seconds) that sound natural when spoken and effectively communicate value proposition and differentiation.

Use this agent when you need to create a brand messaging framework including value proposition, brand pillars, and key messages. This agent specializes in building messaging hierarchies that ensure consistent, compelling communication across all brand touchpoints.

Use this agent when you need to create a brand name for a startup or product. This agent specializes in strategic name development, exploring multiple naming approaches (descriptive, abstract, invented, etc.), checking availability, and presenting options with strategic rationale.

Use this agent when you need to develop brand positioning strategy. This agent specializes in positioning theory from Al Ries, Jack Trout, and Marty Neumeier's ZAG methodology. It creates positioning statements, onliness statements, and positioning maps that help brands claim distinct territory in the customer's mind.

Use this agent when you need to define a brand's purpose, mission, and vision statements. This agent specializes in Simon Sinek's Golden Circle methodology and helps articulate the WHY that drives a brand. It creates purpose-driven foundations that inform all other brand decisions.

Use this agent when you need to create tagline options for a brand. This agent specializes in crafting memorable, strategic taglines that capture brand essence in just a few words. It explores multiple angles and provides strategic rationale for each option.

Use this agent when you need to develop a brand typography system. This agent specializes in selecting typefaces, creating typography hierarchies, and establishing usage guidelines that express brand personality through type. It recommends specific fonts with rationale and creates comprehensive typography guidelines.

Use this agent when you need to define core values for a brand. This agent specializes in values discovery and articulation, ensuring values are specific, differentiating, and actionable rather than generic corporate platitudes. Values inform culture, decisions, and brand expression.

Use this agent when you need to create visual identity direction for a brand. This agent specializes in translating brand strategy into visual creative direction including mood board descriptions, logo design briefs, photography style guidelines, and overall aesthetic direction. Note - this agent provides direction for designers, not actual visual assets.

Use this agent when you need to define brand voice and personality for a brand identity. This agent specializes in creating comprehensive voice guidelines that include personality traits, voice characteristics, tone variations, and vocabulary guidelines that ensure consistent brand expression across all communications.

Use this agent when the user needs help with brand identity creation, brand strategy, visual identity systems, brand positioning, naming, brand voice development, or any branding-related decisions for startups or early-stage companies. This includes logo concepts, color palettes, typography selections, brand guidelines, competitive positioning, and brand storytelling. **Examples:** <example> Context: User is starting a new SaaS company and needs help with branding. user: "I'm launching a B2B analytics platform for small businesses. I need help figuring out our brand identity." assistant: "This is exactly the kind of strategic branding challenge that needs expert guidance. Let me use the startup-brand-architect agent to help you develop a comprehensive brand identity." <uses Task tool to launch startup-brand-architect agent> </example> <example> Context: User is evaluating their existing brand positioning. user: "Our startup has been around for 6 months but our branding feels generic. How do we stand out?" assistant: "Brand differentiation is crucial for startup success. I'm going to bring in the startup-brand-architect agent to analyze your positioning and develop a more distinctive brand strategy." <uses Task tool to launch startup-brand-architect agent> </example> <example> Context: User needs help with specific brand elements. user: "We need to choose colors and fonts for our fintech startup. What should we consider?" assistant: "Visual identity decisions have significant strategic implications. Let me use the startup-brand-architect agent who specializes in creating cohesive visual systems for startups." <uses Task tool to launch startup-brand-architect agent> </example> <example> Context: User is working on brand messaging. user: "How do I write a tagline that actually resonates with customers?" assistant: "Crafting compelling brand messaging requires understanding positioning, audience psychology, and verbal identity principles. I'll bring in the startup-brand-architect agent to guide you through this." <uses Task tool to launch startup-brand-architect agent> </example>

Analyzes code for refactoring opportunities, identifies patterns and improvements

Explores codebases to understand patterns and designs clean implementations that fit naturally

Master coder who implements features with expertise, precision, and craftsmanship

Reviews code for production readiness, security, performance, and quality

Design complete data model based on MVP features and user stories

Investigates issues to find root causes, traces errors, and proposes fix approaches

Brainstorm comprehensive feature ideas based on discovery context

Implements minimal, targeted fixes following project patterns

Research market viability through community discussions, competitor analysis, and pain point validation

Review implementation plan for gaps, risks, and sequencing issues

Applies refactoring changes while preserving behavior exactly

Research and recommend solutions for specific technical challenges

Writes and runs tests iteratively to prove code works before deployment

Verifies refactoring preserved behavior, checks for regressions, and prepares LOGS.json entries

Verifies fixes work correctly, checks for regressions, and prepares LOGS.json entries

Use this agent when you need to analyze text for signs of AI or LLM-generated content. This includes reviewing articles, essays, documentation, or any written content to identify telltale patterns of machine-generated text. The agent evaluates linguistic patterns, structural elements, and stylistic markers that commonly indicate AI authorship. <example> Context: User wants to verify if a submitted article was human-written. user: "Can you check if this blog post about climate change was written by AI?" assistant: "I'll use the ai-writing-detector agent to analyze this text for signs of AI generation." <commentary> Since the user is asking to analyze text for AI authorship, use the Task tool to launch the ai-writing-detector agent to perform a comprehensive analysis. </commentary> </example> <example> Context: User is reviewing content before publication. user: "Here's a draft article from a contributor. I want to make sure it's genuinely human-written before we publish." assistant: "I'll launch the ai-writing-detector agent to examine this draft for AI writing indicators." <commentary> The user needs content verification before publication, making this an ideal use case for the ai-writing-detector agent. </commentary> </example> <example> Context: User is editing their own writing and wants to avoid sounding like AI. user: "I wrote this myself but I'm worried it sounds too 'AI-like'. Can you analyze it?" assistant: "Let me use the ai-writing-detector agent to identify any passages that might read as AI-generated, so you can revise them." <commentary> Even for human-written content, the ai-writing-detector agent can identify patterns that unintentionally mirror AI writing styles. </commentary> </example>

Deep brand research for content creators. Analyzes brands, competitors, positioning, and pain points to inform high-converting sponsored content. Use when researching a brand for affiliate, UGC, or sponsored content. Triggers on brand research, competitor analysis, product research, sponsor research.

Use this agent when the user wants strategic business advice, is looking to scale their business, needs help identifying growth opportunities, wants to prioritize initiatives by effort vs impact, or needs a structured consultation about their business operations, revenue streams, or expansion strategies. Examples: <example> Context: User mentions they want to grow their business. user: "I want to scale my consulting business but I'm not sure where to start" assistant: "I'm going to use the Task tool to launch the business-growth-advisor agent to guide you through a comprehensive discovery process and identify your highest-impact growth opportunities." <commentary> Since the user is asking about scaling their business, use the business-growth-advisor agent to conduct a thorough discovery session and provide strategic recommendations. </commentary> </example> <example> Context: User is overwhelmed with too many business ideas. user: "I have like 10 different ideas for growing revenue but no idea which to pursue first" assistant: "Let me use the business-growth-advisor agent to help you systematically evaluate these opportunities and prioritize them by effort vs impact." <commentary> The user needs help prioritizing business initiatives, which is a core strength of the business-growth-advisor agent's simplicity-first framework. </commentary> </example> <example> Context: User asks about improving their business operations. user: "My business is doing okay but I feel like I'm leaving money on the table" assistant: "I'll launch the business-growth-advisor agent to thoroughly understand your current operations and uncover those hidden opportunities you might be missing." <commentary> The user suspects there are growth opportunities they're not seeing. The business-growth-advisor agent's comprehensive discovery process will help surface these. </commentary> </example>

Use this agent when you need to gather comprehensive expert knowledge on any topic. This agent excels at finding WHO the world-class experts are, WHAT methodologies they use, and HOW they actually work. Use it for: researching best practices before starting a project, understanding frameworks and approaches, gathering context for informed decisions, or any situation where you need expert-level knowledge rather than surface-level answers. The agent conducts exhaustive online research using WebSearch, synthesizes findings from authoritative sources, and delivers well-organized, actionable context. Examples: <example> Context: User wants to create a brand identity. user: "I need to create a brand identity for my startup" assistant: "Let me research how world-class brand strategists approach this - their methodologies and processes." <commentary> Use the deep-researcher agent to identify leading brand experts (Marty Neumeier, David Aaker, etc.), extract their frameworks, and gather expert-level context on brand identity creation. </commentary> assistant: "I'll use the deep-researcher agent to find what top brand strategists like Marty Neumeier teach about creating brand identities, including their step-by-step processes." </example> <example> Context: User wants to improve their public speaking. user: "I need to give a keynote presentation and want it to be great" assistant: "Let me research what the world's best speakers and presentation coaches teach about delivering compelling keynotes." <commentary> Use the deep-researcher agent to find recognized speaking experts (Nancy Duarte, Carmine Gallo, Chris Anderson), extract their methodologies for structuring and delivering presentations, and gather expert-level context. </commentary> assistant: "I'll use the deep-researcher agent to find what experts like Nancy Duarte and TED's Chris Anderson teach about creating and delivering powerful presentations." </example>

Use this agent when you need to write, review, or improve marketing copy, sales pages, email sequences, headlines, taglines, product descriptions, landing pages, ad copy, or any persuasive writing. This agent excels at transforming bland text into compelling copy that drives action. Examples: **Example 1: Writing Sales Copy** User: "I need a headline for my productivity app landing page" Assistant: "I'll use the elite-copywriter agent to craft a compelling headline that captures attention and drives conversions." [Launches elite-copywriter agent] **Example 2: Improving Existing Copy** User: "Can you make this email subject line more engaging: 'Our new feature is available'" Assistant: "Let me bring in the elite-copywriter agent to transform this into a high-converting subject line." [Launches elite-copywriter agent] **Example 3: Proactive Use After Content Creation** Context: User just finished writing a product description Assistant: "I notice you've drafted a product description. Would you like me to use the elite-copywriter agent to punch it up and make it more persuasive?" [Offers to launch elite-copywriter agent] **Example 4: Ad Copy Creation** User: "I need Facebook ad copy for my online course about photography" Assistant: "Perfect task for the elite-copywriter agent—I'll launch it to create scroll-stopping ad copy with proven direct response techniques." [Launches elite-copywriter agent]

Generates multiple scroll-stopping hook variations for sponsored content. Creates diverse hook angles using proven formulas. Use when you need hook variations, alternative openings, or want to test different hook angles.

Use this agent when the user wants to generate images with Google's Nano Banana Pro (Gemini 3 Pro Image), needs help crafting effective image prompts, wants guidance on character consistency, text rendering, reference images, or any image generation task. This agent knows the model's capabilities, quirks, and best practices from official Google guidance. **Example 1:** user: "How do I get Nano Banana Pro to generate consistent characters across multiple images?" assistant: "I'll use the nano-banana-pro-expert agent to explain character consistency techniques." <Task tool call to nano-banana-pro-expert agent> **Example 2:** user: "My Nano Banana Pro images keep having unwanted text and date stamps" assistant: "Let me consult the nano-banana-pro-expert agent for guidance on negative prompting." <Task tool call to nano-banana-pro-expert agent> **Example 3:** user: "I want to turn a floor plan into a 3D interior render with Nano Banana Pro" assistant: "The nano-banana-pro-expert agent can help with dimensional translation techniques." <Task tool call to nano-banana-pro-expert agent>

Writes high-converting scripts for sponsored and affiliate content using direct response copywriting methodology. Takes brand research and creator profile to produce platform-optimized scripts. Use when writing sponsor scripts, creating sponsored content, or drafting affiliate promotions.

Create custom agents for Claude Code including YAML frontmatter, system prompts, tool restrictions, and discovery optimization. Use when creating, building, or designing agents, or when asked about agent creation, subagent configuration, Task tool delegation, or agent best practices.

Comprehensive AI writing detection patterns and methodology. Provides vocabulary lists, structural patterns, model-specific fingerprints, and false positive prevention guidance. Use when analyzing text for AI authorship or understanding detection patterns.

Provides Jungian brand archetype frameworks, the 12 archetypes with profiles, the 70/30 primary/secondary rule, archetype combinations, and selection templates. Auto-activates during brand archetype selection, emotional positioning, and brand personality work. Use when discussing brand archetypes, Jungian archetypes, 12 archetypes, Hero, Outlaw, Magician, Creator, Lover, Jester, Everyman, Caregiver, Ruler, Sage, Explorer, Innocent, 70/30 rule, Mark-Pearson, or archetype combinations.

Provides brand color psychology and strategic palette development frameworks including Color-in-Context Theory, 60-30-10 Rule, color harmony systems, archetype color associations, Blue Ocean color differentiation, cultural considerations, and accessibility requirements. Auto-activates during brand color selection, palette development, color psychology discussions, and color strategy work. Use when discussing brand colors, color palettes, color psychology, color differentiation, color accessibility, color harmony, WCAG compliance, or color specifications.

Provides brand messaging architecture, value proposition, and brand pillar development frameworks including Peep Laja's Message Layers, Osterwalder's Value Proposition Canvas, Geoffrey Moore positioning template, April Dunford's Five Components, StoryBrand SB7, Andy Raskin's Strategic Narrative, the Messaging House, and MECLABS quality tests. Auto-activates during messaging framework development, value proposition creation, and brand pillar definition. Use when discussing messaging architecture, value proposition, brand pillars, message layers, messaging house, messaging hierarchy, elevator pitch, Peep Laja, Geoffrey Moore, April Dunford, StoryBrand, Andy Raskin, or MECLABS.

Provides brand naming frameworks, evaluation criteria, and templates for startup naming work. Auto-activates during brand name development, name evaluation, domain checking, and trademark research. Use when discussing brand name, company name, product name, naming strategy, SMILE SCRATCH framework, domain availability, trademark, name evaluation, sound symbolism, or naming matrix.

Provides brand positioning frameworks, the 22 Immutable Laws of Marketing, ZAG methodology, Onliness Statement formula, and positioning templates. Auto-activates during positioning strategy, competitive mapping, and market positioning work. Use when discussing brand positioning, onliness statement, positioning statement, 22 laws, ZAG, Ries and Trout, Neumeier, cherchez le creneau, positioning map, ladder concept, or trueline.

Provides brand typography selection and hierarchy development frameworks including the Brand-First Typography Selection Process, Modular Scale System, Font Classification Matrix, Serif vs. Sans-Serif Decision Framework, Typeface Evaluation Criteria, Font Pairing Principles, WCAG accessibility requirements, and typography design tokens. Auto-activates during brand typography development, font selection, type hierarchy creation, and typography system work. Use when discussing brand typography, font selection, font pairing, type hierarchy, modular scale, typography accessibility, WCAG typography, or typography guidelines.

Provides brand values frameworks, differentiation tests, discovery questions, and behavior mapping templates. Auto-activates during values definition, core values curation, and values testing. Use when discussing brand values, core values, Lencioni's four categories, opposite test, antivalue, fire someone test, operationalizing values, Brene Brown values process, values discovery, or permission-to-play values.

Provides brand voice and verbal identity frameworks including Bloomstein's BrandSort, Nielsen Norman Group's Four Dimensions of Tone, Aaker's Brand Personality, the "this but not that" technique, tone adaptation matrices, and voice documentation templates. Auto-activates during brand voice development, verbal identity work, and tone guidelines creation. Use when discussing brand voice, verbal identity, tone of voice, voice guidelines, brand personality traits, BrandSort, message architecture, Margot Bloomstein, Nick Parker, four dimensions of tone, this but not that, or tone matrix.

Provides competitive visual audit frameworks and templates for brand identity work. Auto-activates during visual direction, color selection, typography selection, and positioning work. Use when discussing competitors, competitive audit, differentiation, white space, perceptual mapping, visual landscape, zig zag strategy, brand audit, color audit, typography audit, visual identity analysis, or positioning maps.

Psychology of conversion for sponsored content. Includes emotional triggers, social proof, scarcity, urgency, and persuasion principles for video marketing. Auto-activates when discussing conversions, emotional triggers, social proof, urgency, scarcity, persuasion, or why people buy. Use when optimizing scripts for conversion or understanding buyer psychology.

Provides elevator pitch and verbal brand communication frameworks including Donald Miller's StoryBrand (SB7), Nancy Duarte's Sparkline, Chris Westfall's CLARITY, Andy Raskin's Strategic Narrative, Simon Sinek's Golden Circle, and time-based pitch structures (10s, 30s, 60s). Auto-activates during elevator pitch creation, one-liner development, brand pitch refinement, and verbal communication work. Use when discussing elevator pitches, one-liners, brand intros, verbal pitches, pitch coaching, spoken brand messages, or pitch variations.

Provides purpose-driven branding frameworks, WHY discovery processes, and templates for articulating brand purpose, mission, and vision. Auto-activates during purpose definition, Golden Circle methodology, mission/vision crafting, and WHY discovery. Use when discussing purpose, mission, vision, Simon Sinek, Golden Circle, WHY statement, hedgehog concept, purpose-driven branding, brand purpose, or purpose washing.

Create event-driven hooks for Claude Code automation. Use when the user wants to create hooks, automate tool validation, add pre/post processing, enforce security policies, or configure settings.json hooks. Triggers: create hook, build hook, PreToolUse, PostToolUse, event automation, tool validation, security hook

Provides Jobs-to-be-Done and psychographic research frameworks for brand identity work. Auto-activates during brand positioning, voice development, messaging, and strategy phases. Use when discussing target audience, customer research, JTBD, jobs to be done, four forces, push pull anxiety habit, emotional jobs, social jobs, functional jobs, limbic types, VALS segments, psychographics, or customer motivations.

Create and configure Claude Code marketplaces and plugins. Use when the user wants to create a marketplace, publish plugins, set up team plugin distribution, or configure marketplace.json or plugin.json files. Triggers: create marketplace, publish plugin, plugin distribution, marketplace.json, plugin.json, team plugins, share plugins

Craft effective Midjourney V7 prompts for any style — photography, illustration, anime, or artistic. Provides frameworks (7-Element, F.O.C.A.L.), parameter reference (--ar, --stylize, --sref, --cref), lighting/camera terminology, and V7-specific optimization. Auto-activates when writing Midjourney prompts, discussing MJ parameters, or creating AI image prompts. Triggers: Midjourney, MJ prompt, --ar, --stylize, --sref, style reference, character reference, image generation prompt.

Platform-specific optimization for TikTok, Instagram Reels, and YouTube sponsored content. Includes 2025 algorithm updates, optimal lengths, and platform-native best practices. Auto-activates when discussing TikTok scripts, Reels content, YouTube sponsorships, platform optimization, or cross-platform repurposing. Use when writing platform-specific content or adapting scripts across platforms.

Direct response copywriting frameworks for video scripts. Includes DR formula, PAS, AIDA, hook formulas, CTA best practices, and conversion optimization. Auto-activates when writing scripts, sponsored content, affiliate content, hooks, CTAs, or copywriting for video. Use when discussing scriptwriting, DR formula, PAS framework, hooks, calls to action, or conversion copy.

Create new Skills for Claude Code including YAML frontmatter, descriptions, instructions, and structure. Use when creating, building, or designing skills, or when asked about skill creation, structure, best practices, or debugging skills that don't activate properly.

Create custom slash commands for Claude Code including syntax, arguments, bash execution, file references, and frontmatter configuration. Use when creating slash commands, custom commands, .md command files, or when asked about command creation, /command syntax, or command best practices.

Provides tagline and slogan creation frameworks including Marty Neumeier's Truelines vs Taglines, David Ogilvy's headline principles, Eugene Schwartz's desire channeling, the Distillation Method, and AIDA testing framework. Auto-activates during tagline creation, slogan development, and brand catchphrase work. Use when discussing taglines, slogans, catchphrases, brand mottos, truelines, memorable phrases, tagline testing, or brand mantra.

Provides visual identity direction and creative briefing frameworks including Alina Wheeler's five-phase process, strategy-to-visual translation method, mood board methodology, logo brief structure, photography style frameworks, and typography/color direction. Auto-activates during visual direction, creative briefing, mood board creation, logo brief writing, and visual identity system work. Use when discussing visual direction, creative briefs, mood boards, logo briefs, photography style, visual identity, visual strategy, visual translation, visual expression, design direction, or visual language.