memstack-marketing-webinar-script

Webinar Script — Writing presentation script...

Produces a full timestamped webinar script with hook, teaching segments, offer transition, Q&A handling, CTA placement, slide suggestions, and replay follow-up email sequence.

Activation

When this skill activates, output:

Webinar Script — Writing presentation script...

Then execute the protocol below.

Context Guard

Context	Status
User says "webinar script", "webinar", "live presentation"	ACTIVE
User says "teach-to-sell" or "presentation script"	ACTIVE
User wants a scripted webinar with CTA and offer	ACTIVE
User wants a static sales page	DORMANT — use Landing Page Copy
User wants a launch timeline	DORMANT — use Launch Plan

Common Mistakes

Mistake	Why It's Wrong
"Teach everything you know"	Overwhelmed attendees don't buy. Teach ONE framework, leave them wanting more.
"Pitch at the beginning"	Teach first (30+ minutes), then transition to the offer. Trust before transaction.
"Skip the origin story"	People buy from people they relate to. Your story builds connection and credibility.
"Ignore the chat"	Engagement in the first 10 minutes predicts attendance through the offer. Prompt interaction early.
"No urgency on the offer"	Webinar-only bonuses and deadlines create 60%+ of webinar revenue.

Protocol

Step 1: Gather Webinar Requirements

If the user hasn't provided details, ask:

1. Topic — what will you teach? (one specific transformation)
2. Offer — what are you selling? (name, price, format)
3. Audience — who is attending? (experience level, pain points)
4. Duration — how long? (60 min standard, 90 min for high-ticket)
5. Format — live or evergreen (pre-recorded)?
6. Platform — Zoom, WebinarJam, Demio, YouTube Live?

Step 2: Structure the Webinar

Standard 60-minute webinar structure:

Segment	Time	Duration	Purpose
Opening hook	0:00	3 min	Grab attention, state the promise
Introduction & credibility	3:00	5 min	Build trust, share origin story
Content pillar 1	8:00	12 min	Teach framework step 1
Content pillar 2	20:00	12 min	Teach framework step 2
Content pillar 3	32:00	10 min	Teach framework step 3
Transition to offer	42:00	3 min	Bridge teaching to selling
The offer	45:00	10 min	Present the product with value stack
Q&A	55:00	5+ min	Handle objections, close sales

90-minute structure (high-ticket): Add a 4th content pillar (10 min) and extend Q&A to 15 min.

Step 3: Write the Opening Hook (0:00-3:00)

[SLIDE 1: Title slide with webinar name and your name]

"Welcome everyone! I'm so glad you're here.

In the next [60/90] minutes, I'm going to show you
[specific outcome — be concrete].

By the end of this webinar, you'll know exactly
[what they'll be able to do].

And I'm going to share [tease a specific tool/framework/secret]
that [impressive result].

Before we dive in — drop a [emoji/word] in the chat if you're
[relatable situation that describes their pain point]."

[WAIT for chat responses — acknowledge 2-3 by name]

"Perfect. You're in the right place."

Opening rules:

• State the promise in the first 30 seconds
• Ask a chat question within the first 2 minutes (builds engagement)
• Don't waste time on "can you see my screen" or housekeeping — energy must be high

Step 4: Write Introduction & Credibility (3:00-8:00)

[SLIDE 2: Your photo + key credibility points]

"Quick intro — I'm [Name], and I [one-line credibility].

But I didn't start here. [2-3 sentences: your origin story.
Include the struggle that mirrors their current situation.]

[Key turning point: what changed everything for you]

That's when I discovered [the framework/method you'll teach today].

Since then, [impressive results — numbers, clients helped, etc.]

And today I'm going to hand you the exact same [framework/method],
step by step. Sound good?"

[ENGAGEMENT: "Type YES in the chat if you're ready to dive in"]

Credibility rules:

• Keep it under 5 minutes — they came for content, not your life story
• Include ONE vulnerability (makes you relatable)
• End with a result that proves the method works
• Always include a chat prompt before transitioning to content

Step 5: Write Teaching Segments (8:00-42:00)

Content pillar template (repeat for each pillar):

[SLIDE: Pillar title — "[Step X]: [Action]"]

"The [first/second/third] step is [step name].

Most people [common mistake related to this step].
Here's why that doesn't work: [brief explanation].

Instead, here's what to do:

[SLIDE: Framework visual or step-by-step]

[Teach the concept — 3-5 minutes of core instruction]

Let me show you an example:

[SLIDE: Real example, case study, or demo]

[Walk through the example — 3-5 minutes]

[Key takeaway: one sentence summary of this step]

[ENGAGEMENT: Quick poll or chat question related to this step]
"

Teaching rules:

• Each pillar follows: Concept → Why it matters → How to do it → Example → Takeaway
• Use stories and examples, not just information
• Insert engagement prompts every 8-10 minutes (chat questions, polls, "type 1 for X, 2 for Y")
• Teach the WHAT and WHY, but leave the HOW (implementation details) for the paid offer
• Show results but don't give the complete system for free

Engagement prompts between pillars:

• "How many of you have experienced [problem]? Drop a number 1-10 in chat for how much."
• "Quick poll: Are you currently doing [A] or [B]?"
• "Type your biggest takeaway so far in the chat."

Step 6: Write the Offer Transition (42:00-45:00)

This is the most critical moment — the bridge from teaching to selling.

[SLIDE: Recap of what they learned]

"So let's recap what you now know:
- Step 1: [Pillar 1 summary]
- Step 2: [Pillar 2 summary]
- Step 3: [Pillar 3 summary]

Now, you have two paths:

Path 1: Take what you learned today, implement it yourself,
and figure out the details through trial and error.
That works. And I genuinely hope you do.

Path 2: Let me hand you the complete system — every template,
every shortcut, every lesson I learned the hard way —
so you can [achieve the result] in [fraction of the time].

If you're interested in Path 2, let me show you what I've put together."

[SLIDE: Transition to offer — product name + hero image]

Transition rules:

• Validate that the free content alone is valuable (no guilt-tripping)
• Present two paths — DIY vs. done-with-you
• Never apologize for selling. The offer is a service, not an imposition.
• The transition should feel natural, not abrupt

Step 7: Write the Offer Presentation (45:00-55:00)

[SLIDE: Product name + "Here's what you get"]

"Introducing [Product Name].

[One sentence: what it is and who it's for]

Here's exactly what's included:

[SLIDE: Module/feature breakdown]

Component 1: [Name] — [what it helps them do]
  (Value: $[X])
Component 2: [Name] — [what it helps them do]
  (Value: $[X])
Component 3: [Name] — [what it helps them do]
  (Value: $[X])

[SLIDE: Bonuses]

Plus, when you join today, you also get:
Bonus 1: [Name] — [benefit] (Value: $[X])
Bonus 2: [Name] — [benefit] (Value: $[X])
Bonus 3: [Name] — [benefit] (Value: $[X])

[SLIDE: Value stack total]

Total value: $[sum]
Regular price: $[higher price]
Today's webinar price: $[offer price]

[SLIDE: Guarantee]

And it's backed by a [30/60]-day money-back guarantee.
If you go through the material and it doesn't [deliver outcome],
I'll refund every penny. No questions asked.

[SLIDE: CTA with link/button]

Here's how to get started:
[Click the link in the chat / Go to URL / Click the button below]

[ENGAGEMENT: "Type READY in the chat if you're grabbing a spot"]
"

Value stack rules:

• List 5-8 components with individual values
• Total value should be 5-10x the actual price
• Include 2-3 webinar-only bonuses (creates urgency)
• Always include a guarantee (removes risk)
• Show the link/CTA 3+ times during the offer segment

Step 8: Write Q&A Segment (55:00+)

Q&A framework:

"Let me answer some questions. And while you're asking,
the link is still live: [URL]

[Answer questions — but always reframe toward the offer]

Q: "Is this right for beginners?"
A: "Absolutely. Module [X] starts from zero. You don't need
any prior experience. And if you get stuck, [support feature]."

Q: "What if it doesn't work for me?"
A: "That's exactly why we have the [X]-day guarantee.
Try it risk-free. If it doesn't deliver, you get a full refund."

Q: "How long do I have access?"
A: "Lifetime access. Plus all future updates at no extra cost."

Q&A rules:

• Pre-prepare 5-7 common questions (seed them if needed)
• Every answer should naturally loop back to a benefit or feature
• Keep the purchase link visible throughout Q&A
• End Q&A with a final urgency reminder: "Last chance — the webinar price and bonuses expire at [time]"

Step 9: Write Replay & Follow-Up Emails

Email 1 — Replay link (sent 1-2 hours after):

Subject: Replay: [Webinar title] (link expires [date])
Preview: Watch (or re-watch) before the offer closes

Hi [Name],

Thanks for [attending / registering for] today's webinar on
[topic].

Here's the replay: [Link]
(Available until [date] at [time])

Quick recap of what we covered:
1. [Pillar 1 — key insight]
2. [Pillar 2 — key insight]
3. [Pillar 3 — key insight]

If you're ready to [achieve outcome], here's the link
to grab [Product] at the webinar price: [Offer link]

The webinar-only bonuses expire [date].

[Your name]

Email 2 — Social proof (Day 2):

Subject: "[Customer quote about result]"

[Share 2-3 testimonials from people who got results with the product]

[CTA: Join them → offer link]

Email 3 — Last chance (Day 3):

Subject: [Product] webinar price ends tonight

[Recap the offer, restate the bonuses, remind about the guarantee]

[Final CTA: Last chance → offer link]

Output Format

# Webinar Script — [Webinar Title]

## Overview
- **Topic:** [Topic]
- **Duration:** [X] minutes
- **Offer:** [Product name] at $[price]
- **Target audience:** [Description]

## Slide Deck Outline
[Slide-by-slide list with content notes]

## Full Script
### Opening Hook (0:00-3:00)
[Script with slide notes]

### Introduction (3:00-8:00)
[Script with slide notes]

### Pillar 1: [Title] (8:00-20:00)
[Script with slide notes and engagement prompts]

### Pillar 2: [Title] (20:00-32:00)
[Script with slide notes and engagement prompts]

### Pillar 3: [Title] (32:00-42:00)
[Script with slide notes and engagement prompts]

### Transition (42:00-45:00)
[Script]

### The Offer (45:00-55:00)
[Script with value stack and CTA]

### Q&A (55:00+)
[Pre-seeded questions with answers]

## Follow-Up Email Sequence
[3 emails: replay, social proof, last chance]

Completion

Webinar Script — Complete!

Duration: [X] minutes
Teaching pillars: [Count]
Offer: [Product] at $[price]
Slides needed: [Count]
Follow-up emails: 3

Next steps:
1. Create slide deck using the outline above
2. Practice the script 2-3 times (aim for conversational, not robotic)
3. Set up registration page and reminder emails
4. Test tech setup (audio, screen share, chat, offer link)
5. Schedule and promote the webinar

Level History

• Lv.1 — Base: 60/90-minute webinar structure with timestamps, scripted segments (hook, intro, 3 teaching pillars, transition, offer, Q&A), engagement prompts every 8-10 min, slide-by-slide outline, value stack presentation, offer transition technique (two paths), Q&A objection handling framework, 3-email replay/follow-up sequence. (Origin: MemStack Pro v3.2, Mar 2026)