From rmbc-skills
Generate 10 scroll-stopping hooks across 5 psychological trigger types — the opening lines that determine whether a prospect reads or scrolls past. One of the 3 core RMBC skills.
npx claudepluginhub coleschaffer/copywritingskills-rmbcThis skill uses the workspace's default tool permissions.
Generate 10 hooks (2 per type) across 5 psychological trigger categories. A hook is the FIRST thing a prospect sees — the opening line of an ad, email, landing page, or video. It determines whether they engage or scroll past. Stefan's standard: if a hook could apply to any product, it's too generic. Every hook must be specific to the product, reference its mechanism when possible, and work in 1...
Generates attention-grabbing hooks from 5 investor archetypes for headlines, social openers, email subjects, ad copy. Explores motivations to find resonant angles.
Generates 3-5 viral social media hooks using psychological patterns from hook-patterns.md and trigger words from trigger_words.md. Useful for attention-grabbing openings on X, LinkedIn, Instagram, TikTok.
Applies evidence-based consumer psychology to engineer persuasive conversion copy for ads, landing pages, sales pages, and scripts.
Share bugs, ideas, or general feedback.
Generate 10 hooks (2 per type) across 5 psychological trigger categories. A hook is the FIRST thing a prospect sees — the opening line of an ad, email, landing page, or video. It determines whether they engage or scroll past. Stefan's standard: if a hook could apply to any product, it's too generic. Every hook must be specific to the product, reference its mechanism when possible, and work in 1-2 lines on a mobile screen.
| Input | Required | Description |
|---|---|---|
product_description | Yes | What the product is, what it does, key features/ingredients/components |
target_audience | Yes | Who the prospect is — demographics, pain points, desires, sophistication level |
key_mechanism | No | The product's unique mechanism (output from /mechanism-ideation) |
key_result | No | The specific transformation or outcome the product delivers |
tone | No | One of: aggressive, conversational, professional (default: conversational) |
Read rmbc-context/SKILL.md for framework overview. Hooks sit at the top of the copy funnel — they must earn the next line of reading.
From inputs, identify:
Pattern: Open a knowledge gap the reader must close.
Pattern: Surface a cost or danger the reader hasn't considered.
Pattern: Paint the outcome so vividly the reader self-selects.
Pattern: Leverage credibility or crowd behavior.
Pattern: Challenge conventional wisdom to stop the scroll.
For every hook, check:
## Hook Battery: [Product Name]
**Audience:** [target audience summary]
**Mechanism:** [key mechanism, if provided]
**Tone:** [aggressive | conversational | professional]
---
| # | Hook Type | Hook Text | Why It Works | Platform Fit |
|---|-----------|-----------|-------------|-------------|
| 1 | Curiosity | [hook] | [1 line] | Meta / Native / Email / YouTube |
| 2 | Curiosity | [hook] | [1 line] | Meta / Native / Email / YouTube |
| 3 | Fear | [hook] | [1 line] | Meta / Native / Email / YouTube |
| 4 | Fear | [hook] | [1 line] | Meta / Native / Email / YouTube |
| 5 | Desire | [hook] | [1 line] | Meta / Native / Email / YouTube |
| 6 | Desire | [hook] | [1 line] | Meta / Native / Email / YouTube |
| 7 | Social Proof | [hook] | [1 line] | Meta / Native / Email / YouTube |
| 8 | Social Proof | [hook] | [1 line] | Meta / Native / Email / YouTube |
| 9 | Contrarian | [hook] | [1 line] | Meta / Native / Email / YouTube |
| 10 | Contrarian | [hook] | [1 line] | Meta / Native / Email / YouTube |
---
## Top 3 Picks
1. **Hook #X** — [why this is the strongest] — Best for: [platform]
2. **Hook #X** — [why] — Best for: [platform]
3. **Hook #X** — [why] — Best for: [platform]
## Testing Notes
[1-2 lines on which hooks to A/B test first and why]
Every hook must name something specific — no "improve your life" or "get better results"
At least 4 of 10 hooks should reference the product's mechanism (when provided)
Platform Fit must vary — not all hooks suit all platforms
Hooks must be mobile-first: 1-2 lines max on a phone screen
Each "Why It Works" must name the psychological lever, not restate the hook
Specificity gate: Every hook must include a number, name, or timeframe — no "improve your life" or "get better results"
Mechanism quantification: When referencing the mechanism, include at least one specific data point (number, timeframe, study reference)
Audience journey: Hooks must reference where the reader IS (what they've tried, what's failing) — not just who they are demographically
Proof diversity: Use at least 2 different proof types (testimonial, statistical, authority, case study) — do not rely on a single proof mode
Objection handling: Hooks must address at least 2 likely objections with concrete responses (ROI math, proof of similar result, risk reversal)
/mechanism-ideation first for mechanism-driven hooks/unified-research-synthesizer for audience language patterns/pdp-ecomm-template, /webinar-registration-copy/rmbc-copy-auditGenerated using RMBC framework by Stefan Georgi. Learn more: copyaccelerator.com/join