By Blotato-Inc
Go from a blank page to a scheduled social post in one conversation. 7 skills, one workflow.
Capture or update a small business owner's brand brief — what they sell, who buys, the action they want readers to take, recent stories, and voice. Saves to brand-brief.md so other content skills can reference it. Triggers on "set up my brand," "update my business info," "save my brand voice," or when other skills need brand context and the file is missing.
Guides a beginner marketer end-to-end from "I don't know what to post" to a scheduled social post. Auto-runs brand-brief, idea brainstorm, post-writer, and post-grader in one conversation. Triggers on broad asks like "help me post something," "I want to start posting," "write me a post but I don't know what about," or any vague content request.
Grade a social media post for VIRALITY. Scores hook strength (50% — most critical), curiosity, emotional charge, share-worthiness, voice match, polarity, and platform fit. Returns a score out of 10, a scorecard, and the top 3 fixes ranked by impact. Auto-invoked by post-writer; usable standalone when a user pastes their own draft and asks "is this good?" or "grade this post."
Schedule a finished social post to one or more platforms via the Blotato API. Handles single-platform and multi-platform scheduling, fetches connected accounts, applies a final pre-publish check, and returns scheduled time + post IDs. Triggers on "schedule this," "post this to [platform]," or as the final step in content-coach and post-writer flows. Falls back to saving the post as a copy-paste file if Blotato isn't configured.
Write a complete social media post (hook + body + CTA) from a topic or idea, sized for the target platform. Reads brand-brief.md for voice and audience context, applies proven hook patterns, and auto-runs post-grader as a final quality pass before returning the post. Triggers on "write me a post about X," "draft a [platform] post," or any specific writing request with a topic.
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Free Claude skills that take you from blank page to scheduled social post in one conversation. This repo is a Claude Code plugin marketplace.
Run these two commands in Claude Code:
/plugin marketplace add Blotato-Inc/blotato-skills
/plugin install blotato@blotato-skills
Then type /blotato to surface all 7 skills. To update later, run /plugin update.
| Skill | When to use it |
|---|---|
| content-coach | "I don't know what to post". Front door for beginners. Runs the others. |
| brand-brief | One-time setup. Captures your business, customer, CTA, story, and voice. |
| post-writer | "Write me a post about X for Instagram". Produces a graded, polished post. |
| post-grader | "Is this post any good?". Scores a draft and lists the top 3 fixes. |
| post-scheduler | "Schedule this to LinkedIn". Ships the post via Blotato. |
| repurpose | "Turn this blog post into a week of content". |
| viral-hooks | A library of 100 proven hook frameworks that opens every post. |
Full docs: https://help.blotato.com/claude-skills
No filesystem access (claude.ai web or Cowork)? Download the zip and upload each SKILL.md one at a time: https://help.blotato.com/claude-skills
These skill files are generated from the source pages in the Blotato help docs.
To change a skill, edit its page there and rebuild. Do not hand-edit
blotato/skills/*/SKILL.md in this repo.
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