Motion Creative — Plugin for Claude Code

Your creative strategy team just got an upgrade. This plugin connects Motion's creative analytics directly to Claude Code — so you can analyze performance, research competitors, generate concepts, and write briefs without leaving your terminal.

Think of it as a strategist who knows your account inside and out, ready to work the moment you type /.

Install

The plugin bundles both the creative strategy skills and the Motion MCP server connection. Install it and you're ready to go — no separate MCP setup needed.

Option A — Two commands in Claude Code:

/plugin marketplace add Motion-Creative/motion-creative-plugin

/plugin install motion-creative@motion-mcp

Option B — Just ask Claude:

Install the Motion Creative plugin from https://github.com/Motion-Creative/motion-creative-plugin

When you first use a command, you'll be prompted to authenticate with your Motion account. You need Owner, Admin, or Collaborator permissions in your workspace. Don't have an account? You can sign up during authentication and get a 14-day trial.

Once authenticated, run /customize to set up your brand, KPIs, competitors, and production constraints. This tailors every command to your workspace.

What you can do

Analyze your creative performance

Command	What it does
`/morning-briefing`	What changed overnight — performance deltas and competitor activity, ready for standup
`/weekly-performance`	Week-over-week performance deck with narrative and recommendations
`/performance-analysis`	What's working, what's scaling, what's dying — multi-metric deep dive with demographic splits
`/analyze-ad`	Deep-dive on a specific creative by name, ID, or URL

Develop new creative

Command	What it does
`/create-concepts`	2–5 data-driven concept ideas pulled from your performance data and competitive signals
`/concept-engine`	Advanced concept generation from brainstorm notes, meeting transcripts, or blank-slate exploration
`/build-brief`	Structured creative brief ready to hand to your team or creators
`/find-iterations`	Specific iteration ideas for your top performers and fatiguing ads — new hooks, format variations, audience pivots

Write copy and scripts

Command	What it does
`/write-hooks`	Psychologically-driven hooks grounded in your workspace's actual top performers
`/ugc-scripts`	Authentic UGC talking points that sound like real people, not robots

Research and QA

Command	What it does
`/audience-research`	Tension-based audience mapping, customer review mining, and competitive creative analysis
`/industry-trends`	What competitors are running — creative trends, formats, hooks, and messaging strategies
`/qa-feedback`	Review a creative against your brand guidelines, performance patterns, and concept standards

How it works

This plugin adds creative strategy skills to Claude Code. Each command calls the Motion MCP server to pull your actual workspace data — performance metrics, competitor libraries, brand context, AI tags — and uses it to ground every output in what's really happening in your account.

No copy-pasting dashboards. No context switching. Just ask.

Built by Motion — the creative analytics platform for paid social teams.

Motion Creative — Plugin for Claude Code

Think of it as a strategist who knows your account inside and out, ready to work the moment you type /.

Install

The plugin bundles both the creative strategy skills and the Motion MCP server connection. Install it and you're ready to go — no separate MCP setup needed.

Option A — Two commands in Claude Code:

/plugin marketplace add Motion-Creative/motion-creative-plugin

/plugin install motion-creative@motion-mcp

Option B — Just ask Claude:

Install the Motion Creative plugin from https://github.com/Motion-Creative/motion-creative-plugin

Once authenticated, run /customize to set up your brand, KPIs, competitors, and production constraints. This tailors every command to your workspace.

What you can do

Analyze your creative performance

Command	What it does
`/morning-briefing`	What changed overnight — performance deltas and competitor activity, ready for standup
`/weekly-performance`	Week-over-week performance deck with narrative and recommendations
`/performance-analysis`	What's working, what's scaling, what's dying — multi-metric deep dive with demographic splits
`/analyze-ad`	Deep-dive on a specific creative by name, ID, or URL

Develop new creative

Command	What it does
`/create-concepts`	2–5 data-driven concept ideas pulled from your performance data and competitive signals
`/concept-engine`	Advanced concept generation from brainstorm notes, meeting transcripts, or blank-slate exploration
`/build-brief`	Structured creative brief ready to hand to your team or creators
`/find-iterations`	Specific iteration ideas for your top performers and fatiguing ads — new hooks, format variations, audience pivots

Write copy and scripts

Command	What it does
`/write-hooks`	Psychologically-driven hooks grounded in your workspace's actual top performers
`/ugc-scripts`	Authentic UGC talking points that sound like real people, not robots

Research and QA

Command	What it does
`/audience-research`	Tension-based audience mapping, customer review mining, and competitive creative analysis
`/industry-trends`	What competitors are running — creative trends, formats, hooks, and messaging strategies
`/qa-feedback`	Review a creative against your brand guidelines, performance patterns, and concept standards

How it works

No copy-pasting dashboards. No context switching. Just ask.

Built by Motion — the creative analytics platform for paid social teams.

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Motion Creative — Plugin for Claude Code

Install

What you can do

Analyze your creative performance

Develop new creative

Write copy and scripts

Research and QA

How it works

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Motion Creative — Plugin for Claude Code

Install

What you can do

Analyze your creative performance

Develop new creative

Write copy and scripts

Research and QA

How it works