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Creative strategy intelligence for Motion. Analyzes creative performance, competitor activity, generates data-driven concepts, writes hooks, produces UGC scripts, and delivers weekly performance decks — all grounded in your workspace data.
npx claudepluginhub motion-creative/motion-creative-plugin --plugin motion-creativeDeep-dive analysis of a specific creative asset. Use when the user asks about a specific ad by name, ID, or URL — "analyze this ad", "why is this working?", "why is this not working?", "break down this creative", "[pastes ad name]", "look at this ad", "what's the angle in this ad?", "compare to account averages", or references a specific creative by name or identifier. Handles creative lookup, disambiguation when multiple matches exist, entity hierarchy mapping (creative → ads → adsets → campaigns), and metric-appropriate analysis. This is the most common interaction pattern — users often analyze multiple ads in sequence. Always use this skill, not creative-strategist, when the user references a specific creative.
Define audiences from tensions, mine customer reviews for real language, or analyze competitive creative for strategic signals. Covers tension-based audience mapping, 5-bucket review extraction, and competitive inspo research.
Produce a structured creative brief for an ad concept — ready to hand to a designer or creative team. Takes a concept description or builds from performance data.
Weekly competitive intelligence scan — tracks competitor ad strategies, messaging shifts, and creative patterns. Compares against last week's baseline to surface what changed. Use for "competitor scan", "what are competitors doing", "competitive intel", "competitor watch", or "what changed in the market".
Advanced concept generation from unstructured input — brainstorm notes, meeting transcripts, competitor observations, or a blank-slate strategic exploration. Maps ideas through the Creative Strategy Engine framework (pain x persona x awareness stage) and grounds every concept in Motion performance data. Use when the user has raw input or wants deep strategic mapping. For quick "give me 3 concepts" requests without raw material, use create-concepts instead.
External network access
Connects to servers outside your machine
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Sign in to claimBased on adoption, maintenance, documentation, and repository signals. Not a security audit or endorsement.
Create content, plan campaigns, and analyze performance across marketing channels. Maintain brand voice consistency, track competitors, and report on what's working.
End-to-end digital marketing engagement methodology for Claude Code & Cowork. **v3.4.1** is an audit + corrections pass on v3.4.0: C2PA script rewritten against the real c2pa-python 0.32 API and end-to-end tested (Builder + Signer.from_info + proper certificate extensions); ads MCP entries corrected to verified endpoints (Synter Media AI 7 platforms at mcp.syntermedia.ai, Ryze AI Google-Ads managed-OAuth at get-ryze.ai, Northbeam community-maintained at github.com/mattcoatsworth/Northbeam-MCP-Server); parallel-dispatch speedup claims softened from flat 6× to honest 4–6× parallelism with ~50–80% wall-clock reduction; unverified submission URL removed. v3.4 added: (1) C2PA content-provenance skill + script for EU AI Act Article 50 compliance, (2) unified ads-platform MCPs in the connectors catalog, (3) explicit parallel subagent dispatch in engagement-workflow + 4 multi-dimensional commands, (4) Anthropic Software Directory submission packet at SUBMISSION.md. v3.3 modernized May 2026 reality across privacy/compliance, channel mechanics, and AEO/GEO. 12-Part Strategy Flow producing the Four Core Documents (61 explicit steps), Two-Views Model, Decision Matrix, Update-Back Rule, Living Project Instruction File. 25 specialist agents, 150 skills, 71 Python scripts, 10 top-level commands, 14 HTTP MCP connectors, 16 industry profiles, 16 privacy-law jurisdictions.
The AI Agent Operator for Ads. Manage campaigns, analyze performance, research competitors, and generate creatives across Google Ads, Meta, LinkedIn, Reddit, Microsoft Ads, and more — all from Claude Code.
Complete paid advertising toolkit with 14 skills (orchestrator + 12 sub-skills + infographic-v2) and 6 parallel audit subagents. Covers Google Ads (74 checks), Meta/Facebook (46 checks), LinkedIn B2B (25 checks), TikTok (25 checks), YouTube video ads, and Microsoft/Bing (20 checks). Includes cross-platform audit orchestration, budget allocation with 70/20/10 rule, creative audit with brand context collection and ad creative generation via infographic-v2, landing page optimization, strategic planning with 15 industry templates, and competitive intelligence via Ad Libraries.
Multi-host paid advertising audit & optimization skill conforming to the Agent Skills open standard. Verified on Claude Code; experimental on Codex CLI, Cursor, Windsurf, Gemini CLI, Goose. 250+ checks across Google, Meta, YouTube, LinkedIn, TikTok, Microsoft, Apple & Amazon Ads with weighted scoring, parallel agents, 12 industry templates, AI creative generation, PPC math, A/B test design, PDF reports, attribution + server-side tracking deep dives, and a 41-test pytest eval harness.
Write SQL, explore datasets, and generate insights faster. Build visualizations and dashboards, and turn raw data into clear stories for stakeholders.
Your creative strategy team just got an upgrade. This plugin connects Motion's creative analytics directly to Claude Code — so you can analyze performance, research competitors, generate concepts, and write briefs without leaving your terminal.
Think of it as a strategist who knows your account inside and out, ready to work the moment you type /.
The plugin bundles both the creative strategy skills and the Motion MCP server connection. Install it and you're ready to go — no separate MCP setup needed.
Option A — Two commands in Claude Code:
/plugin marketplace add Motion-Creative/motion-creative-plugin
/plugin install motion-creative@motion-mcp
Option B — Just ask Claude:
Install the Motion Creative plugin from https://github.com/Motion-Creative/motion-creative-plugin
When you first use a command, you'll be prompted to authenticate with your Motion account. You need Owner, Admin, or Collaborator permissions in your workspace. Don't have an account? You can sign up during authentication and get a 14-day trial.
Once authenticated, run /customize to set up your brand, KPIs, competitors, and production constraints. This tailors every command to your workspace.
| Command | What it does |
|---|---|
/morning-briefing | What changed overnight — performance deltas and competitor activity, ready for standup |
/weekly-performance | Week-over-week performance deck with narrative and recommendations |
/performance-analysis | What's working, what's scaling, what's dying — multi-metric deep dive with demographic splits |
/analyze-ad | Deep-dive on a specific creative by name, ID, or URL |
| Command | What it does |
|---|---|
/create-concepts | 2–5 data-driven concept ideas pulled from your performance data and competitive signals |
/concept-engine | Advanced concept generation from brainstorm notes, meeting transcripts, or blank-slate exploration |
/build-brief | Structured creative brief ready to hand to your team or creators |
/find-iterations | Specific iteration ideas for your top performers and fatiguing ads — new hooks, format variations, audience pivots |
| Command | What it does |
|---|---|
/write-hooks | Psychologically-driven hooks grounded in your workspace's actual top performers |
/ugc-scripts | Authentic UGC talking points that sound like real people, not robots |
| Command | What it does |
|---|---|
/audience-research | Tension-based audience mapping, customer review mining, and competitive creative analysis |
/industry-trends | What competitors are running — creative trends, formats, hooks, and messaging strategies |
/qa-feedback | Review a creative against your brand guidelines, performance patterns, and concept standards |
This plugin adds creative strategy skills to Claude Code. Each command calls the Motion MCP server to pull your actual workspace data — performance metrics, competitor libraries, brand context, AI tags — and uses it to ground every output in what's really happening in your account.
No copy-pasting dashboards. No context switching. Just ask.
Built by Motion — the creative analytics platform for paid social teams.