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From pm-market-research
Creates end-to-end customer journey maps with stages, touchpoints, emotions, pain points, and opportunities. Use for mapping customer experience, identifying friction points, or improving onboarding.
npx claudepluginhub phuryn/pm-skills --plugin pm-market-researchHow this skill is triggered — by the user, by Claude, or both
Slash command
/pm-market-research:customer-journey-mapThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
Map the end-to-end customer experience from awareness through advocacy, identifying emotions, pain points, and improvement opportunities at each stage.
Creates end-to-end customer journey maps with stages, touchpoints, emotions, pain points, and opportunities. Use for UX mapping, friction identification, onboarding improvements, and retention analysis.
Creates end-to-end user journey maps with stages, touchpoints, emotions, pain points, and opportunities for product, feature, or service UX analysis.
Runs a customer journey mapping workshop with adaptive questions to map stages, actions, emotions, pain points, and opportunities for a persona and scenario.
Share bugs, ideas, or general feedback.
Map the end-to-end customer experience from awareness through advocacy, identifying emotions, pain points, and improvement opportunities at each stage.
You are creating a customer journey map for $ARGUMENTS.
If the user provides files (interview transcripts, survey data, analytics, support tickets, or existing journey maps), read them first. Use web search to understand the product if a URL is provided.
Define the persona: Who is traveling this journey? Use a specific persona with JTBD, not a generic user.
Map the journey stages (adapt to the product):
| Stage | Description |
|---|---|
| Awareness | How do they first learn about the product? |
| Consideration | What do they evaluate? What alternatives do they compare? |
| Acquisition | How do they sign up or purchase? |
| Onboarding | First experience with the product — time to value |
| Engagement | Regular usage — building habits |
| Retention | What keeps them coming back? What might cause churn? |
| Advocacy | When and why do they recommend the product to others? |
For each stage, document:
Identify critical moments:
Create the journey map table:
| Stage | Touchpoint | User Action | Emotion | Pain Point | Opportunity |
|---|
Recommend prioritized improvements:
Think step by step. Save as a markdown document. For visual journey maps, suggest the user create one in Miro or FigJam using this analysis as the foundation.