design-research

Run a full user research cycle — persona creation, empathy mapping, and journey mapping for a product or feature.

Prepare an interview script or summarize an interview transcript into structured insights.

Synthesize research data into affinity diagrams, themes, and actionable insights.

Design a complete usability test plan with tasks, metrics, and facilitation guide.

Organize qualitative research data into an affinity diagram with themes, clusters, and insight statements. Use when synthesizing large amounts of qualitative data from interviews, observations, or surveys.

Analyze card sorting results to inform information architecture and navigation structure. Use after conducting open or closed card sort studies.

Design a diary study plan with prompts, duration, participant criteria, and analysis framework. Use when you need to understand user behavior over time in natural contexts.

Build a 4-quadrant empathy map (Says, Thinks, Does, Feels) to synthesize user research into actionable insights. Use when you need to quickly capture and share user understanding across the team.

Create a structured user interview script with warm-up, core exploration, and wrap-up sections. Use when preparing for user research interviews to ensure consistent, insightful conversations.

Map user Jobs-to-Be-Done with functional, emotional, and social dimensions plus outcome expectations. Use when reframing product decisions around user motivations rather than features.

Create an end-to-end user journey map with stages, touchpoints, emotions, pain points, and opportunity areas. Use when mapping the full user experience for a product, feature, or service.

Summarize a user interview transcript into structured insights with key themes, quotes, and action items. Use after conducting user interviews to extract and share findings efficiently.

Design a usability test plan with tasks, success metrics, participant criteria, and facilitation guide. Use when planning moderated or unmoderated usability testing sessions.

Create refined user personas from research data with demographics, goals, frustrations, and behavioral patterns. Use when synthesizing user research into actionable persona profiles for design decisions.